Monday, February 8, 2021

JK Tyre Partners With Delhi Traffic Police Road Safety Cell & SIAM For National Road Safety Month

Reinforcing its unwavering commitment towards safer mobility, JK Tyre & Industries Ltd announced  its  collaboration with the Delhi Traffic Police Road Safety Cell (the educational wing of Delhi Police) and Society of Indian Automobile Manufacturers (SIAM) in their efforts to promote importance of safe roads under National Road Safety Month, being held  from 18th January to 17th February 2021 in New Delhi.

JK Tyre has been the torchbearer of promoting road safety awareness for the past three decades. In view of the importance of this activity this year, Ministry of Road Transport and Highways (MoRTH) has mandated that the previously held National Road Safety Week be hosted for a month this time as National Road Safety Month 2021.

This year, the focus is on pedestrian safety. Delhi Traffic Police has identified high accident spots in and around the city at high traffic density locations.  JK Tyre, in association with Delhi Traffic Police, has deployed a team of volunteers at strategic locations to further drive awareness about safer driving practices at these locations.     In addition, there are various ongoing activities, such as Walkathon, at high visibility locations.

Mr. Srinivasu Allaphan, Director - Sales & Marketing at JK Tyre & Industries Ltd., said, “As a responsible Corporate, JK Tyre has  been diligently working towards tyre safety through its unmatched technologies leading to road safety. Looking at the increasing numbers of road accidents due to bad tyre health diagnostics, JK Tyre introduced ‘SMART TYRE’ technology in India that will surely cut down on road accidents.  We are fully committed to our Government’s initiatives of road safety, and have been partnering with them to spread awareness across the nation on Safe Driving.”

JK Tyre has always been a proponent of safe driving on roads, and JK Tyre-Constitution Club Rally is a prominent initiative brought in by the Company. Introduced in 2010, the annual rally, held along with parliamentarians, promotes the cause of Road Safety and educates the masses on important aspect of safe driving.  As an ongoing activity, JK Tyre has also been providing road safety training to truckers, drivers, school children, and general public through several programs in collaboration with authorities.

JK Tyre & Industries Limited

The flagship company of JK Organisation, JK Tyre & Industries Ltd is amongst the top 25 manufacturers in the world. Pioneers of radial technology, the Company produced the first radial tyre in 1977 and is currently the market leader in Truck Bus Radial segment. The Company provides end-to-end solutions across segments of passenger vehicles, commercial vehicles, farming, Off-the-Road and two & three-wheelers.

A global force, JK Tyre is present in 105 countries with over 180 Global distributors.  The Company has 12 globally benchmarked ‘sustainable’ manufacturing facilities - 9 in India and 3 in Mexico – that collectively produce around 35 million tyres annually. The Company also has a strong network of over 4000 dealers and 550+ dedicated Brand shops called as Steel Wheels and Xpress Wheels.

JK Tyre’s unwavering commitment towards innovation is reflected through its state-of-the-art global research and technology centre – the Raghupati Singhania Centre of Excellence - in Mysore, which houses some of the world’s finest technologies and techniques.

JK Tyre launched India’s first ever ‘Smart Tyre’ technology-and introduced Tyre Pressure Monitoring Systems (TPMS) which monitors the tyre’s vital statistics, including pressure and temperature. The company recently rolled out its 20 millionth Truck/Bus Radial tyre becoming the first and the only Indian company to achieve this milestone.

It is the only Indian tyre manufacturer to be included in the list of Superbrands India in 2019 for the seventh consecutive year. JK Tyre has been conferred the Sword of Honour for Safety across its plants by the British Safety Council,UK. The company entered the Limca Book of Records with the country’s largest off-the-road tyre - VEM 04.

JK Tyre is also synonymous with motorsport in the country. For over three decades, the Company has relentlessly worked towards shaping India’s positioning as the motorsport hub of Asia, developing the right infrastructure for the sport and promoting young talent in the arena..

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