Tuesday, February 4, 2020

Singapore Tourism Board Partners with Zomato to Bring the Singapore Food Experience to Bangalore

The Singapore Tourism Board (STB) has partnered with Zomato for Zomaland Season 2, a multicity food and entertainment carnival across ten cities in two formats – Zomaland in Pune, Delhi, Bangalore, Hyderabad and Mumbai; and Zomaland Picnics in Jaipur, Chandigarh, Kolkata, Chennai and Ahmedabad. Please refer to Annex A for details on the upcoming Zomaland and Zomaland Picnics.

This association is an integral part of STB’s efforts to engage with foodies in India through a designated “Singapore Experience Zone” at Zomaland by the Singapore Tourism Board.

Over the weekend, the Singapore Experience Zone at Zomaland Bangalore saw attendees participating in the fun and interactive games, indulge inauthentic Singapore cuisine like Kaya toast, Ice Milo, Kueh Pie Tee and other popular Singaporean dishes like Chicken Satay, Nasi Goreng (Fried Rice) from restaurant chain, Nasi & Mee and pose for photographs against iconic structures of attractions in Singapore like Gardens By The Bay, Sentosa, Wildlife Reserves Singapore and Jewel Changi Airport. Attendees for the event also interacted with one of the biggest draws for the zone - the Singapore’s Merlion mascot ‘Merli’.

Speaking about this association with Zomato, GB Srithar, Regional Director – India, Middle East & South Asia (IMESA), Singapore Tourism Board said, “We are happy to partner with Zomato, for the very first time, to engage with the Indian audiences on a favourite topic that both Indians and Singaporeans are passionate about – food. As part of our continuing efforts to engage the Indian consumers in innovative ways, we look forward to participating in this important consumer outreach initiative across ten cities. In line with our brand Passion Made Possible, we will highlight culinary offerings, appealing to the Foodie passion tribe. We look forward to engaging families and young Indians through this lifestyle, events, entertainment and food event series.”

Speaking about STB’s partnership with Zomaland, Ms. Lim Si Ting, Area Director, India and South Asia said, “We are happy to partner with Zomato for the first time, and believe Zomaland brings us closer to the Indian audiences through a common love and passion for food. By highlighting authentic Singaporean cuisine and the varied dining options, we hope to entice more Foodies in India to visit Singapore for even more culinary delights. We look forward to sharing more of such immersive experiences at Zomaland Bangalore and the other upcoming Zomaland events.”

The STB has, in recent months rolled out a series of activities to engage the Foodies, including a 3-part video series titled #CheatWeek in Singapore  with popular Indian celebrity chef Saransh Goila highlighting the culinary offers in Singapore.

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