Saturday, July 6, 2019

Sonalika Unveils Tiger Series - Next Generation Technology Tractor in Karnataka Market

India’s one of the fastest growing tractor brand, International Tractors Limited (ITL) which has built the World’s No. 1 (largest) integrated tractor manufacturing plant in Hoshiarpur, today launched Tiger Series - Next Generation Technology Tractors, Designed in Europe. Following a trailblazing success in Karnataka, after achieving its highest double digit market share, the company has surpassed industry growth, recording 28% growth in Q1 FY 20 (April - June’19) vs. previous year.

Speaking on the occasion, Mr. Raman Mittal, Executive Director, Sonalika Group, said, “Sonalika’s growth is on account of our focus to address varied needs of farmers across regions through constant technological up-gradation and innovation.

After the success of Sikander series, we have launched this unrivalled Tiger Series, designed in Europe for Indian farmers and is available in the wide range of 28 HP to 65 HP category. In the era of Digitalization, this tractor is equipped with plethora of next generation technology driven features. One such feature is a mobile application, Sonalika Sky Smart in which Tiger tractor owner can monitor the health of the tractor remotely. The owner can locate his tractor, check fuel tank reading, Hour Meter Reading as well as get an alert on any discrepancies like fuel theft , battery disconnection etc.

Tiger Series is equipped with a new engine, new transmission, cutting edge technology with next generation design for the Next Generation Farmers offered through Next Generation retail experience. It is designed in Europe and developed to achieve the highest productivity in its category. Being a fully sealed tractor, it ensures flawless operation in the toughest of puddling conditions and haulage, well suited for Karnataka.

He added, The company’s objective is to increase farmers’ productivity exponentially, while ensuring reduced operational cost. Sonalika offers implements like Rotavators to help double farmer’s income through enhancing productivity, which has led Sonalika to be chosen by Govt. of India as the contributing partner with Niti Aayog for doubling farmer’s income by year 2022.”

Present at the launch, Mr. Mudit Gupta, President, Sonalika Group said, “Today, we produce and offer the most productive and reliable products across the globe, which gets manufactured at our World’s No. 1 largest Integrated Tractor manufacturing plant in Hoshiarpur, Punjab.

Technology innovation comes into use when it is rightly priced. We are launching the Tiger series at a very competitive price since we have already invested in the state of the art plant and R&D. We have chosen Karnataka as the first market to launch the series, as the state offers immense potential in the 41-50 HP segment. We are confident that Tiger’s revolutionary features and unique attributes will win the hearts of our treasured farmers.”

He added,” Sonalika aim’s to strengthen its presence in the domestic market with a strong focus on the Southern markets. We have also set up Skill Development Centers in the region to empower the next generation farmers by imparting education on latest farm technologies.”

We have recorded first ever double digit market share in Karnataka for the period Q1 FY’20. With the launch of its new series we are targeting to increase our market share in and continue to surpass industry growth.”

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