As a part of this challenge, 19 Mobil branded vans with AR (Augmented Reality) enabled digital screens will be doing rounds in 15 cities till July 7, 2019. It is a simple challenge where the participant has to simulate ball bounce on a physical bat; the AR screen will provide the simulation and will capture the participant’s scores; the participant who is successfully able to bounce the ball for a minute is the winner.
Speaking on the campaign, Dheeraj Bhushan, General Manager –Marketing Deployment for ExxonMobil Lubricants Pvt. Ltd said, “India is a cricket loving country and fans here worship the sport. With the on-going cricket world cup, fans are immersed in a cricketing fever. Our augmented reality powered vans aim to further ignite this excitement/ sentiment wherein visitors will get a chance to play the sport virtually.”
Along with the AR initiative, the audience will be engaged with an on-ground cricket trivia under a campaign called ‘Mobil -Cricket Ke Champion’. The emcee will engage the audience by asking questions on cricket and participants who answer correctly will get ExxonMobil goodies.