Garmin India Celebrates The Spirit Of Outdoor Travelling With New Track ‘Unleash Your Outdoor Spirit’ Ft. Khasi Bloodz

 

Garmin India, a unit of Garmin Ltd. (NASDAQ: GRMN), has introduced a new title track, ‘Unleash Your Outdoor Spirit’, to celebrate the success of their digital campaign ‘Open the Door to the World’. Sung by Shillong’s famous musical band, Khasi Bloodz, the song highlights the essence of outdoor travelling with the Garmin adventure series- Garmin Instinct Solar and Garmin Fēnix Solar.

With the underlying belief that there is a unique door for everyone, the digital campaign ‘Open the Door to the World’ gained substantial prominence and has successfully promoted the spirit of travelling among the adventure seekers. Several travel enthusiasts created memorable experiences across the country through this unique virtual campaign. 

‘Unleash Your Outdoor Spirit’, the song conceptualized by the Khasi Bloodz, celebrates the essence of travelling and the zeal to get back on track despite the challenges brought about by the pandemic. The song highlights how Garmin devices encourage its users to pursue their passion and reach their ultimate fitness and travel goals.

The song features various characters like a dancer profoundly showcasing her expertise in freestyle dancing, fitness enthusiasts following their fitness regime, a rock climber and the bicycle rider who are in line to quench their thirst for adventure and achieve victory by beating yesterday.

The multisport smart-watches are integrated with a GPS navigation feature that breaks the conventional approach and guides the users in exploring the road less travelled.

The song highlights the users experiencing unprecedented battery life with solar charging feature and rugged yet sophisticated designs constructed to withstand harsh environments, encouraging them to push their performance to a whole new level while the voice-over “ I'mma reach as far as the rays of the sun coz my instincts solar. Even if I'd fall I'll rise again like a Fénix, this time I'mma be bolder.” echoes in the background.

Speaking on the initiative, Mr. Ali Rizvi, Director, Garmin India, said, “Our outdoor digital campaign has received good traction and success by the adventure seeker exhibiting their desires for travel. The mass vaccination and reduced COVID-19 cases have infused confidence in people, and they are travelling for relaxation and taking a break from their daily routine. The song pays respect to all those who are overcoming their challenges every single day and bouncing back towards the road of positivity with their undying spirit and passion towards outdoor adventures“

Link to the song: https://www.youtube.com/watch?v=EUZrq0rj6Mw

About Garmin: Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin, Instinct and Trackback are registered trademarks, and Garmin Connect, Garmin Explore, and UltraTrac is a trademark of Garmin Ltd. or its subsidiaries. Wi-Fi is a registered trademark of the Wi-Fi Alliance.

BharatPe Announces The Launch Of Its First Marketing Campaign For Postpe

●        The campaign with the theme ‘De Dena Aaram Se’ will promote the company’s newly launched BNPL product

●        Launched on the sidelines of ICC T20 World Cup in UAE

BharatPe, India’s fastest growing Fintech company, announced the rollout of its TVC campaign ‘De Dena Aaram Se’, to promote its newly launched Buy Now, Pay Later (BNPL) product- postpe. This campaign is based on a simple tenet of relationship based on trust and comfort between a shop owner and his loyal customer, that enables the retailer to offer credit to the customer based on verbal assurance that he will pay back soon. postpe allows end users to share the same relationship with the brand irrespective of where they shop. The campaign will be live across TV and digital channels, throughout the ICC World Cup 2021 and the ongoing festive season.

As part of the campaign, a video commercial has been created around the theme- ‘De Dena Aaram Se’ that captures various use cases of customers’ retail purchases at - ranging from a coffee shop, multiple retail outlets, restaurant delivery, to salons and clubs. The commercial closes with a close-up of postpe's logo with a tagline saying ‘don’t pay. postpe.’

Speaking on the launch of this new campaign, Mr. Suhail Sameer, CEO, BharatPe, said, “We have recently forayed in the Consumer Fintech category with the launch of 12% Club and postpe. We are confident that postpe can totally transform the Buy Now Pay Later (BNPL) category with its compelling proposition of enabling credit for one and all, anywhere and everywhere. The initial response has been overwhelming and I am confident that this latest campaign will help create awareness for postpe amongst consumers. The ICC T20 World Cup is one of the most sought after cricketing events and our new campaign launched with this event will go a long way in catapulting the growth of postpe. We are already facilitating disbursals at a run-rate of INR 150 crores per month in just 2 weeks of launch, and I am confident to scale this up 10x by the end of the campaign.”

The commercial will run across a host to of top television channels including Sports Channels like STAR Sports 1 and STAR Sports 1 HD; GEC channels like STAR Plus, Colors, Sony Sab, Star Gold, STAR Gold 2; Hindi news channels like Aaj Tak, India TV, News18 India; music channels like B4U Music, MTV Beats, 9XM, Zing; and regional channels like Zee Telugu, Zee Kannada, Colors Kannada, Sun TV, Star Vijay, Star Vijay Super and Zee Bangla. The campaign will also be live across digital assets including Disney Hotstar and YouTube.

Adding his thoughts on the new TVC campaign launch, Mr Parth Joshi, Chief Marketing Officer, BharatPe, said, “Buy Now Pay Later has been around for a while but I believe that postpe is the first product that is really democratizing it- with its universal usage (on QR, Card or Online) and interest free credit of upto Rs. 10 lacs for a period of 30 days. The TVC has been conceptualized keeping in mind the personal connect and trust that a customer enjoys with his preferred local store owner in India. We have tried to weave in various use cases to connect with a larger audience, as our postpe product is not limited to a specific set of stores. The TVC has been crafted with the objective of communicating how postpe enables our customers to pay on credit anywhere and for any amount, and pay it back later as per his convenience. We will be running this campaign for the October –December 2021 quarter.”

BharatPe forayed into the customer segment in August 2021 with the launch of 12% Club, a product that allows individuals to take loan at 12% interest as well as invest and earn upto 12% interest rate. It also entered into the ‘Buy Now Pay Later’ (BNPL) category last month with the launch of the first-of-its-kind BNPL product, that is not only limited to big-ticket purchases but also assists with micro-purchases. The product is designed for the new-age customers who believes in shopping smart and are well-versed with digital payment modes.

BharatPe will also be running a host of other promotional campaigns to garner customers’ interest and enhance engagement. All transacting customers stand a chance to win 3,500 free passes for the World Cup matches to be held from 17th Oct to 14th Nov 2021. Also, the company is running a referral program where users can get up to 5% cashback.

About BharatPe

BharatPe was co-founded by Ashneer Grover and Shashvat Nakrani in 2018 with the vision of making financial inclusion a reality for Indian merchants. In 2018, BharatPe launched India’s first UPI interoperable QR code, the first zero MDR payment acceptance service. In 2020, post-Covid, BharatPe also launched India’s only zero MDR card acceptance terminals – BharatSwipe. Currently serving over 70 lakh merchants across 140+ cities, the company is a leader in UPI offline transactions, processing 11 crores+ UPI transactions per month (annualized Transaction Processed Value of US$ 11+ Bn). The company has already facilitated disbursement of loans totaling to over Rs. 2,800 crores to its merchants, since launch. BharatPe’s POS business processes payments of over Rs. 1,400 crores per month. BharatPe has raised over US$ 650 million in equity and debt, till date. The company’s list of marquee investors includes Tiger Global, Dragoneer Investment Group, Steadfast Capital, Coatue Management, Ribbit Capital, Insight Partners, Steadview Capital, Beenext, Amplo and Sequoia Capital.  In June 2021, the company announced the acquisition of PAYBACK India, the country’s largest multi-brand loyalty program company with 100 million+ members. In October 2021, the consortium of Centrum Financial Services Limited (Centrum) and BharatPe, was issued a Small Finance Bank (SFB) license by the Reserve Bank of India (RBI).

MIT- MAHE Students Launch Blood Donors Digital Platform “Sociio Ichor”

In yet another initiative, Manipal Institute of Technology (MIT) - MAHE, Manipal, students in collaboration with KMC, Manipal have launched a new platform Sociio Ichor which aims to connect blood donors with patients in need of blood. The platform also displays Live requests of the patients who are in need of the blood and its components. The potential donor can register themselves to the platform to get connected to the patients in need. The platform, Sociio Ichor, has put all the digital privacy measures in place to keep the donors and receivers’ information safe. Starting from Manipal, the team envisions to spread across the nation and implement blood delivery system in its future plans.

Sociio Ichor platform was launched by Dr. HS Ballal, Pro-Chancellor of MAHE.

While launching the platform, Dr. Ballal said, “I am very happy you have initiated this noble cause of blood donation under the banner of Sociio Ichor. I am elated to participate in this program and launch this platform which I am sure will go to a long way in meeting the blood shortage that we have in the country.”

Speaking on the occasion, Lt General (Dr) MD Venkatesh, Vice Chancellor, MAHE said, “There is a saying in Kannada that goes “Rakt Dana, Maha Dana”, which translates to ‘There is nothing greater than donating blood. It is heartening to see the students of MIT of the Team Sociio Ichor has conceptualized and has already put this platform in action. I am sure this will be looked up and adopted by many other students and social groups, becoming a movement that revolutionizes blood donation and makes a huge difference in the entire nation.”

The platform created by the team is efficient and user-friendly. A registration form is available on the site which can be filled by donors willing to donate blood. This information is carefully handled by the team, making sure no privacy breach occurs. When a blood request is received, the donor compatible with the blood type of the patient is notified. If no donor is found, then a search for live donors is initiated.

The team of Sociio Ichor consists of Manorath Khanna, Mohammed Dilshaad Uzair, Abhishek Gupta, Pratik Shewkani, Amulya Kollipara, Insha Manowar, Nivedita Singh, and Yash Aryan, each bringing a unique skill set to the table. 

The event was also blessed by Registrar, MAHE - Dr. Narayana Sabhahit, Director of MIT - Commander Dr. Anil Rana, Medical Superintendent, KMC - Dr. Avinash Shetty, Associate Dean of KMC - Dr. Anil Bhat, HoD of Immunohematology, KMC  - Dr. Shamee  Shastry, Director of Student Affairs, MAHE – Dr Geetha Maiya,  Director of PR & Media Cell - Mr. SP Kar,

Chief Innovation Officer - Dr. Arun Shanbhag, Joint Director, MIT - Dr. Somashekara Bhat, Faculty Advisor - Dr. Alapati Vittaleswar, along with other dignitaries.

Qwikcilver Launches The 3rd Edition Of “The Gifting Carnival” With Their Brand Woohoo, This Festive Season

* Offering e- gift cards across the country for over 200+ brands from 20+ categories to woo the consumers

Qwikcilver, a Pine Labs company, and a pioneer in end- to-end gifting has launched the third edition of its annual flagship event - “The Gifting Carnival” on their consumer platform www.woohoo.in & mobile Application.  The festival that ends on 7th November offers consumers a unique experience to choose gifting options from over 200 brands across 20+ categories. The Gifting Carnival's 2021 Edition is all set to enhance vibrancy and spread festive cheer among shoppers as they plan to gift their friends and family. 

Several popular brands from a wide variety of categories are participating in this year’s Gifting Carnival. With the rising popularity of Pay Later mode of payment, consumers can avail no-cost EMI from 20+ categories such as lifestyles, fashion, electronics, health and beauty, travel, jewellery. The minimum ticket size to get eligible for the same is Rs 4,000 and above.

Speaking on the launch Kumar Sudarsan, President - Gift, Prepaid and Stored Value, Pine Labs, said, “With the pandemic accelerating digital economy and prompting a significant change in consumer behaviour, digital gift cards are now more widely accepted today and have become ‘gift of choice’. The growth in the category is very encouraging and is a testament of consumer’s trust on digital gift cards. We understand the demand of today’s consumers and keep introducing several programs for festive seasons like Woohoo instant gifting, assured cashback, and unique deals on Woohoo. With major brands jumping on the digital gifting bandwagon, gift cards make for excellent options to surprise loved ones with, especially during the festive season. Perhaps the best gift one can give or receive is the gift of choice, and with so many options to choose from, that is exactly what we aim to encourage with the third edition of 'The Gifting Carnival' this year."

The Gifting Carnival showcases the best of brands across categories, from fashion, lifestyle, entertainment, to food, travel, and luxury, where consumers get variety to gift their family and friends during Diwali; with a unique platform to engage with consumers about their e-gift cards, and exclusive offers through their website and on https://www.woohoo.in/the-gifting-carnival

About Qwikcilver 

Qwikcilver, a subsidiary of Pine Labs, is headquartered in Bengaluru, India, with offices in Dubai, Singapore, and Sydney. It is the definitive one-stop-shop for different variants of prepaid programs, digital and digitized gift card programs, promotion programs, loyalty programs, discount programs and the like. The Qwikcilver platform has been successfully deployed across the world at our retail partner stores and online as well. Qwikcilver offers a completely secure, banking standard, transaction management platform that operates simultaneously across multi geographies, multi time zones and supports multi currencies in real time. Pioneering and creating new markets requires great flexibility and innovation. To know more visit www.qwikcilver.com 

About Pine Labs

As a leading merchant commerce platform, Pine Labs serves prominent large, mid-sized and small merchants across Asia and the Middle East. The Company's unique cloud-based platform enables it to offer a wide range of payment acceptance and merchant commerce solutions including enterprise automation systems such as inventory management and customer relationship management. Its stored value platform includes issuing, processing, and distributing digital gift cards for corporate customers around the world. In April 2021, Pine Labs acquired Fave, a consumer fintech platform that provides a smart payment app to the smart generation of consumers looking to pay and save. Fave is currently operational in 35 cities across Malaysia, Singapore, and Indonesia and is also available in India. Incorporated in Singapore, Pine Labs' key investors include Sequoia India, Actis Capital, Temasek, PayPal and Mastercard. To know more, visit www.pinelabs.com

Cyient Recognized As A Major Contender In The Inaugural Everest Group PEAK Matrix For 5G Engineering Services

* Cyient's focused investments in partnerships and solutions to strengthen capabilities in public and private 5G core and access networks are cited as key strengths in the study by the analysts

Cyient, a global engineering, manufacturing, and digital technology solutions company, has been named a Major Contender in the Everest Group PEAK Matrix® for 5G Engineering Services. The report highlights Cyient's focused investments in partnerships and solutions that strengthen public and private 5G core and access networks. The report also notes its commitment toward developing strong capabilities in next-generation operations support systems (OSS) and network automation,  with strengths in network infrastructure services,  network operations, and maintenance.

"Cyient is positioned as a Major Contender in Everest Group's 5G Engineering Services PEAK Matrix®  Assessment 2021. It differentiates itself through its strengths in network infrastructure operations and maintenance, which have helped it become a strong player with Telecom Service Providers (TSPs) and engineering enterprises supporting TSPs. The company has a strategic vision to build on its capabilities for Communication Service Providers (CSPs) and is actively investing in 5G CoEs and labs, which will enable it to further strengthen its 5G offerings. Cyient has also acquired IG Partners to bolster its consulting capabilities for enterprises. It has services spread evenly across the 5G engineering value chain, which is a testament to its focus on honing end-to-end 5G engineering capabilities. In addition, Cyient has a balanced onshore-offshore mix that offers clients access to resources across geographies and the benefits of onshore/nearshore delivery. Customers value Cyient's commercial competitiveness and high flexibility while delivering services."  said Akshat Vaid, Vice President, Engineering Services, Everest Group.

"We combine decades of network design experience with the latest technologies like digital twin, geospatial intelligence, and hyper-automation to offer a unique proposition. Our contribution to the rollout of 5G networks has been commended for its technical prowess and execution efficiency. We imbibe technology through partnerships, in-house development, academia, and industry collaborations with associations such as TM Forum and UBBA. This recognition from Everest is a reflection of our strong vision, capabilities, technology expertise, and the resultant market success." said Prabhakar Atla, SVP & Business Head, Communications and Utilities, Cyient.

Cyient's Communications business has been delivering Intelligent Infrastructure, Smart Operations for telecom service providers, and  Network Transformation for enterprises across industries globally.

About Cyient

Cyient (Estd: 1991, NSE: CYIENT) is a leading global engineering, manufacturing, and digital technology solutions company. We are a Design, Build, and Maintain partner for leading organizations worldwide. We enable our customers across industries to apply technologies imaginatively to solve problems that matter and stay ahead of the curve. We are committed to designing tomorrow together with our stakeholders and being a culturally inclusive, socially responsible, and environmentally sustainable organization.

Forever 21 Unveils Its All-New Flagship Store At Phoenix Market City Mall In Bangalore

Forever 21, India’s most loved, international fast fashion brand from Los Angeles, California, licensed by Aditya Birla Fashion and Retail Ltd. in India and SAFTA countries, unveils its new flagship store at Ground Floor, Phoenix Market City, Bangalore. This all-new Forever 21 store houses the edgiest and up-to-date trends, to make you feel fashionable and trendy this season. 

Spread across 4743 square feet at Phoenix Market City Mall, the store presents trending styles including fitted dresses; bodysuits; super crops; co-ords; jackets; cropped, satin and handkerchief tops; pop-colored accessories and footwear. That’s not all, the store hosts the latest & exclusive partnership collection inspired by the movie “Space Jam”. The store features menswear collection ranging from graphic fleece, cargo, jacket, printed tees, shorts, etc. 

Speaking on the launch, Mr. Mukesh Soni, Business Head (India), Forever 21 said, “We are excited to unveil our all-new flagship Forever 21 store at Bangalore’s landmark shopping destination, `Phoenix Market City Mall’. At Forever 21, we are excited to bring the newest runway and catwalk trends, from Los Angeles to the fashionable young Indians at Forever 21’s hall-mark `sweet prices’. For our customers, we wish to keep up with the fashion setting including global requirements of comfort clothing.  

The Grand Launch at Forever 21: The brand is all ready to treat its fans with a series of exciting offers you simply cannot afford to miss! The First 100 shoppers will get an exclusive Forever 21 T shirt for just Rs. 99.The store will offer an attractive 21% off for the first one week from the Grand Launch on 23rd October. 

About Forever 21: 

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women's, men's and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 550 stores in 27 countries around the world.  

For more information, visit www.forever21.in 

About ABFRL: 

ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 5,249 cr. spanning retail space of 8.4 million sq. ft. (as of March 31, 2021), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.The Company has a network of 3,212 stores across approximately 31,000 multi-brand outlets with 6,800+ point of sales in department stores across India (as of 31st March 2021). 

It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over 25 years. Pantaloons is one of India’s largest fast-fashion store brands. 

The Company holds exclusive online and offline rights to the India network of California-based fast fashion brand Forever 21. The International Brands portfolio includes - The Collective, India's largest multi-brand retailer of international brands, Simon Carter and select mono-brands such as American Eagle, Ralph Lauren, Hackett London, Ted Baker and Fred Perry. 

Van Heusen Innerwear, Athleisure and Activewear are establishing themselves as India’s most innovative and fashionable brand. The Company’s foray into branded ethnic wear business includes Jaypore and strategic partnerships with Designers ‘Shantanu & Nikhil’, ‘Tarun Tahiliani’ and ‘Sabyasachi’. 

The First Make in India Device In Air Disinfection & Purification Technology

* Jaitra Devices & Systems LLP launches the first Make in India product of “Bipolar Air Disinfectant & Purifier”

Hyderabad Based Jaitra Devices & Systems LLP has announced the launch of its new system the “Bipolar Air Disinfectant & Purifier”, in the country. The device has been unveiled by Shri Kishan Reddy – Hon’ble Union Minister of Tourism, Culture and Development of North Eastern Region of India who graced the occasion as chief guest at an event in Hyderabad today. Dr.GSK Velu – Chairman Trivitron Healthcare Group, largest Indian medical technology company in the World and Chairman  Maxivision Group of Eye Hospitals, Dr.Bollineni Bhaskar Rao – Founder, MD & CEO, KIMS Hospital, have graced the event as guests of Honour.

The new “Bipolar Air Disinfectant & Purifier device can inactivate pathogens like SARS-COV-2 (COVID19), Norovirus, Influenza, Legionella virus, Rhinovirus, Varicella zoster virus, TB bacteria, Staphylococcus bacteria, E Coli bacteria, Pseudomonas bacteria, Bacillus cereus bacteria, fungi and molds.

With this device, the company has introduced the first Make in India Bipolar Ionization technology in the country. The technology has been used to eliminate pathogens in food in the US since the 1970s. In the current age, Bipolar Ionization technology has been proven to be a potent tool against the SARS-COV-2 (COVID19).

Speaking on the occasion Dr.Kasu Prasad Reddy, Co-Chairman, Jaitra Devices & Systems LLP & Co-Chairman & Founder of MaxiVision Eye Hospitals Group said that Jaitra Devices & Systems LLP’s “Bipolar Air Disinfectant & Purifier”, has been testified effective against various pathogens, viruses, bacteria, and fungus.  It is the first-ever Make in India product to adopt the Bipolar Ionization technology, which works against harmful microbes by starting a chemical reaction on the cell membrane surface of the viruses and bacteria making them dead.

Jaitra Devices & Systems LLP's USP is to identify new difficulties and resolve diverse concerns in air quality through technology by adopting an evidence-based approach. We have been successful in establishing a new standard in the global disinfection area for eliminating microorganisms and improving indoor air quality. The cutting-edge solutions are in line with worldwide disinfection standards.The organization employs a cohesive team of technical professionals and prompt and hassle-free customer support.

“Our aim has always been to provide the Indian customers with the most cost effective, relevant and reliable services which not only safeguard against diseases but also improve the overall quality of life for them,” says Dr. Kasu Prasad Reddy. 

Device manufactured by Jaitra Devices & Systems LLP's is a must in the sitting rooms of every house, office spaces, hospitals, schools, etc., while also at places like airports, railway stations, subway, etc. The device does not make use of chemicals or mercury to clean the air or expend any heavy metals in the environment which makes it an extremely safe and environment-friendly alternative to the existing air disinfectant and purifiers in the market.

CAPTION: Shri Kishan Reddy – Hon’ble Union Minister of Tourism, Culture and Development of North Eastern Region of India unveiling the Jaitra’s FIRST MAKE IN INDIA product “Bipolar Air Disinfectant & Purifier system, an Anti-Bacterial, Anti-Fungal, Anti-Viral, SARS-COV-2 (Anti-Covid), Anti-Pathogen disinfectant device in India, Dr.Kasu Prasad Reddy – Co-Chairman of Jaitra Devices & System LLP is also seen in the picture.