Financial priorities evolve with life. An individual may begin by focusing on building wealth, later prioritise protecting a growing family and eventually look at creating a planned income stream for retirement. However, these changing needs are often managed through separate financial decisions, requiring individuals to revisit and rebuild their plans over time.
Recognising this need, Tata AIA Life Insurance, one of India’s leading private life insurers, has launched Tata AIA Shubh SIP, a unit-linked insurance plan (ULIP) designed to bring wealth creation, protection and retirement planning together within one flexible solution.
The plan enables individuals to build a market-linked corpus, strengthen financial protection for their families and plan systematic withdrawals during retirement allowing their financial journey to evolve as their priorities change, subject to applicable policy terms and conditions.
Tata AIA has also partnered with Policybazaar, one of India’s leading online insurance platforms, to make Tata AIA Shubh SIP available digitally to individuals seeking long-term financial solutions.
Commenting on the launch, Jeelani Basha, Chief Business Officer – Partnership Distribution and Group Business, Tata AIA Life Insurance, said, “Financial priorities do not remain constant throughout life. The need today may be wealth creation, tomorrow it may be protecting family responsibilities, and later it may be creating a steady income during retirement. With Tata AIA Shubh SIP, our aim was to bring these evolving needs together within one flexible solution, enabling individuals to continue their financial journey without having to start again at every stage of life.”
Designed around changing financial priorities
For individuals focused on long-term wealth creation, Tata AIA Shubh SIP provides access to market-linked investment opportunities, along with Loyalty Additions and Maturity Boosters, subject to applicable policy terms and conditions, to support disciplined long-term participation.
As responsibilities grow, the plan provides protection features designed to support family goals. Following the loss of an earning parent, immediate household expenses can take priority, leaving families with limited resources to continue investing for a child’s education or a spouse’s retirement. The Waiver of Premium benefit helps address this challenge by enabling future premiums to be funded under the policy following a covered event, allowing investments to continue without placing the premium payment burden on the family.
Tata AIA Shubh SIP further strengthens this protection through enhanced 1X,2X and 3X Waiver of Premium options. Depending on the option selected, the benefit provides for funding at two or three times the applicable premium under the policy’s terms. This increases the contributions towards the family’s future corpus at a time when its ability to invest may be constrained, helping support the financial goals envisioned by the policyholder.
For individuals approaching retirement, the Retirement/Whole Life option helps build a retirement corpus and provides the option to start an automatic Systematic Withdrawal Plan (SWP) from age 60. Individuals can choose withdrawals either as a fixed amount or as a percentage of the fund value, subject to applicable policy terms and conditions.
The plan also offers flexibility through partial withdrawals and an Automatic Partial Withdrawal Facility, helping individuals access their accumulated funds when required.
Extending financial planning to the family
Tata AIA Shubh SIP also provides flexibility in managing benefits for the family. Through Nominee Continuation Rights, nominees can continue managing the policy after the Life Assured’s death, including permitted fund switches, fund transfers and partial withdrawals, subject to applicable terms and conditions.
Commenting on the partnership, Vivek Jain, Chief Business Officer – Life Insurance, Policybazaar.com, said, “Individuals today are looking for financial solutions that address their diverse needs and aspirations across different life stages. Tata AIA Shubh SIP brings together wealth creation, protection and retirement planning within one proposition. The enhanced Waiver of Premium options, including 1X, 2X and 3X benefits, help keep long-term goals on track even in the policyholder’s absence. Through this partnership, we are pleased to offer individuals a digital platform to explore a solution designed for their long-term financial journey.”
Key Features of Tata AIA Shubh SIP
Market-linked wealth creation with Loyalty Additions and Maturity Boosters
Waiver of Premium benefits with 1X, 2X and 3X multipliers, depending on the option selected
Family Income Continuation Benefit for additional monthly income to dependents
Retirement/Whole Life option with automatic SWP from age 60
Flexible partial withdrawals and Automatic Partial Withdrawal Facility
Nominee Continuation Rights and Nominee Settlement Option over 15, 20, 25 or 30 years
About Tata AIA Shubh SIP
Tata AIA Shubh SIP is a unit-linked insurance plan designed to help individuals pursue multiple financial goals through one flexible solution.
From building wealth and protecting family aspirations to planning retirement income, the plan is designed to evolve with changing priorities across different stages of life.
About Tata AIA Life
Tata AIA Life Insurance Company Limited (Tata AIA) is a joint venture Company formed by Tata Sons Pvt. Ltd. and AIA Group Ltd. (AIA). Tata AIA Life `combines Tata’s pre-eminent leadership position in India and AIA’s presence as the largest, independent listed pan-Asian life insurance group in the world, spanning 18 markets in the Asia Pacific region.
Tata AIA reported a total Premium Income of INR 38,164 crore for FY26, up 21% from FY25. The Company continues to rank among the Top 3 Private Insurers in Individual Weighted New Business Premium (IWNBP) with an IWNBP income of INR 10,018 crore. The Company also achieved industry-leading Persistency performance (based on both premiums and number of policies), ranking #1 in four out of five cohorts. For more information on Tata AIA Life’s product portfolio and retirement solutions, please visit www.tataaia.com.
About the Tata Group
Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising 30 companies across ten verticals.
The group operates in more than 100 countries across six continents, with a mission 'To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust’.
In 2024-25, the revenue of Tata companies, taken together, was more than $180 billion. These companies collectively employ over 1 million people.
Each Tata company or enterprise operates independently under the guidance and supervision of its own board of directors. There are 26 publicly listed Tata enterprises with a combined market capitalisation of more than $328 billion as on March 31, 2025.
About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.
The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$345 billion as of 31 December 2025.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 44 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.
Notes:
(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.
(2) Macau SAR refers to the Macau Special Administrative Region.
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