MAGGI Celebrates Everyone’s Favorite Masala - Made So Good, Tastes So Good

* 10 spices. 7 states. 157 quality checks. 1 unmistakeable taste

MAGGI in this country is known for its aroma, masaledaar taste and the ability to bring everyone together. The brand is celebrating the journey of the spices that give MAGGI its iconic taste. MAGGI works closely with over 4,500 spice farmers across 128 villages in 7 states to cultivate the its top 10 spices which are carefully farmed, picked from different states in the country, slow-roasted and taken through quality checks to ensure that every little packet of masala that reaches people’s homes is filled with love and high quality ingredients.

Commenting on the campaign, Ms. Rupali Rattan, Head – Foods Business, said, " MAGGI masala has been at the heart of the brand’s iconic taste for over five decades. Behind this taste lies a deep commitment to our consumers to give them high quality and taste every time. This story is a tribute to the thousands of farmers who make it possible and a celebration of the partnerships that help us deliver the taste consumers love and trust."

Through the MAGGI Spice sourcing, our spices like Cumin, Fenugreek, Coriander, Aniseed, Turmeric, Black pepper, Chilli, Ginger, Cardamom, Nutmeg are grown while supporting sustainable agricultural practices and farmer resilience.

Link to the video: MAGGI: Made so good...Tastes so good!