Summer styling this season embraces radiant gold tones, textured dials and polished details that effortlessly catch the light. Inspired by the energy of long sunlit days and vibrant city nights, the mood feels confident, expressive and easy to wear, blending sleek silhouettes with statement accents that transition seamlessly from daytime plans to evening moments.
Capturing this spirit of the season, Armani Exchange introduces its new Summer 2026 watch collection featuring contemporary styles for both him and her. The collection brings together refined metallic finishes, sport inspired elements and modern silhouettes designed to balance statement style with everyday versatility, reflecting a fresh and elevated take on seasonal accessorising.
FOR HER
LADIES SYNC: A NEW CHAPTER IN THE ICONIC SYNC PORTFOLIO
Building on the success of the iconic Men’s Sync platform, one of Armani Exchange’s bestselling watch portfolios since its launch - the new Ladies Sync collection introduces a refined feminine evolution of the signature design. Retaining the platform’s clean modern aesthetic and versatile appeal, the collection reimagines Sync through polished gold finishes, sleek proportions and elevated detailing designed for contemporary styling.
Marking the platform’s expansion into women’s watches, the collection also introduces refined new elements including a laboratory-grown diamond accent at the 6 o’clock marker, bringing a subtle touch of sophistication to the signature silhouette.
AX6031
The AX6031 reinterprets the signature Sync aesthetic through a softer, more elevated lens. Defined by a textured gold-tone dial and matching stainless steel bracelet, the design balances clean lines with luminous detailing for a look that feels polished yet effortless. A laboratory-grown diamond accent at the 6-hour marker introduces a refined point of shine, while the rounded case and silhouette designed to move easily from day to evening. It is also available in two other colourways - Blue and Silver.
AX5738
The AX5738 brings together vintage-inspired elegance and modern sophistication. A rectangular gold-tone stainless steel case is paired with a warm brown sunray dial, creating a rich, light-catching finish, while the matching bracelet adds a polished, jewellery-like appeal. Complete with clean three-hand detailing and an Adjust-O-Matic closure for a tailored fit, the design offers a refined statement that seamlessly transitions from day to night.
FOR HIM
AX4298
The AX4298 combines sharp contrast with understated sophistication through its two-tone construction and textured dial detailing. Designed with a balanced, modern aesthetic, the watch features a clean three-hand movement alongside a functional day-date display that enhances everyday wearability. The layered dial surface introduces depth and dimension, while the polished bracelet and secure clasp complete the design with a refined yet versatile finish suited for both daytime dressing and evening occasions. It is also available in three other colourways: Blue, Gunmetal and Black.
AX7178SET
The AX7178SET delivers a sleek and polished statement through its dark dial contrasted against warm metallic tones. Defined by a clean case structure and minimal three-hand movement, the watch carries a sharp, contemporary presence that feels both elevated and versatile. Designed as a multi-piece set, it offers styling flexibility while maintaining a cohesive aesthetic rooted in modern sophistication and everyday ease.
ABOUT A|X ARMANI EXCHANGE:“In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA.” – Giorgio Armani

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