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"Mercedes-Benz continues to deepen its presence across emerging markets in India, bringing world-class products and retail experiences closer to our customers. Visakhapatnam is an important emerging market for us, catering to the growing base of discerning customers. With the inauguration of Silver Star, customers in Visakhapatnam will now have better access to world-class products and services from Mercedes-Benz. We are confident about Mercedes-Benz’s steady growth in this market, delivering a differentiated luxury experience to customers, completely aligned with Mercedes-Benz’s global standards."
Brendon Sissing, Vice President, Sales & Marketing, Mercedes-Benz India
· Mercedes-Benz inaugurates a new luxury showroom in Visakhapatnam with its long-standing franchise partner - Silver Star
· The luxury showroom spans approximately 2300 sq. ft. with a dedicated customer touchpoint area
· The showroom offers a personalised luxury sales experience with trained consultants and immersive product consultations
· The facility is compliant with Mercedes-Benz’s global Corporate Identity (CI) standards
· The showroom is supported by a team strength of 15 trained professionals
· This is Mercedes-Benz’s first luxury 1S facility with an existing service facility in Visakhapatnam
· Mercedes‑Benz India will add 20+ world‑class MAR20X* outlets across high‑potential emerging markets, alongside further strengthening its presence in key metropolitan regions.
· Mercedes‑Benz India is expanding in emerging markets like Visakhapatnam while deepening its footprint in markets like Pune and Goa, among other locations during Q2 2026.
India’s most desirable luxury carmaker Mercedes-Benz India today announced the inauguration of a new 1S luxury dealership in Visakhapatnam, Andhra Pradesh. The new showroom of Silver Star in Visakhapatnam further strengthens Mercedes-Benz’s presence in the important state Andhra Pradesh, in line with the company’s strategy of expanding its luxury retail footprint, across key growth markets in India, moving closer to the customers. Mercedes-Benz India also showcased the all-new CLA BEV in Visakhapatnam, the brand’s most intelligent and advanced electric vehicle yet, ushering in a new era of luxury electric mobility.
The newly inaugurated showroom has been designed to deliver a modern luxury retail experience, enabling customers to explore Mercedes-Benz’s portfolio through personalised consultations and curated engagements. The showroom that was completed in a short span of 3 months, integrates immersive digital aids, tailored customer interaction zones and a premium ambience aligned with Mercedes-Benz’s global luxury retail standards.
Strategically located on the Chennai–Kolkata Highway, the luxury showroom enjoys enhanced visibility and seamless connectivity from all corners of Visakhapatnam. Located at the Visakhapatnam Marriott by Fairfield, the facility is positioned at a landmark destination, catering to existing and prospective luxury customers in the city.
Amith Reddy, Managing Director, Silver Star: "We are delighted to further strengthen our long-standing association with Mercedes-Benz India, with the inauguration of our new luxury showroom in Visakhapatnam. The facility has been designed to deliver a seamless and elevated customer journey with personalised consultations, immersive product experiences and premium hospitality. We are confident that the new showroom will further enhance luxury ownership experience for customers in the region and reinforce Mercedes-Benz’s strong brand appeal in the market."
The showroom spans approximately 2300 sq. ft. including a dedicated customer touchpoint area. The new dealership is supported by a highly trained team of 15 professionals and equipped to deliver focused customer engagement across the sales and delivery journey and includes one dedicated delivery bay.
As part of its ‘Go to Customer’ strategy, Mercedes‑Benz India has outlined a significant retail network expansion for 2026. The company plans to add 20+ world‑class MAR20X outlets across high‑potential emerging markets, while strengthening its presence in key metropolitan regions including Bengaluru, Mumbai, and Delhi NCR.
Customer experience remains at the core of the Network Strategy. The company will continue upgrading existing facilities nationwide to the global MAR20X standard, while also exploring new retail formats and advanced technologies, including AI‑ and automation‑led solutions. This expansion will be supported by an investment of ₹200 crore by Mercedes‑Benz Franchise Partners over the next two years.
*MAR20X format is the modern retail format of Mercedes-Benz and it is based on the four pillars of Design, Architecture, Customer-oriented process, and Digital enhancements.
Mercedes-Benz anniversary year “140 years of innovation”
Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes‑Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all-new GLC and the award-winning all-new CLA. With the new S-Class, the company continues the biggest product launch programme in its history. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes‑Benz does: Welcome home.
Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 years of innovation | Mercedes-Benz Media” special and via the Mercedes-Benz Community.
About Mercedes-Benz India:
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of Indian operations in 2024. Mercedes-Benz’s world-class production facility set up in 2009, is spread over 100 acres in Chakan near Pune. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD production network. The production facility carries an investment of more than INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India has the largest luxury network spread amongst any luxury carmaker, with over 140 luxury touchpoints spread across 50+ cities. Through the exclusive AMG Performance Centres, Mercedes-Benz boasts of a strong AMG retail network presence in the country. Mercedes-Benz India has a robust product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class, Mercedes Maybach S 580 limousine and the all-new V-Class, along with the electric vehicles– EQS 580 sedan, and EQS SUV 450. Mercedes-Benz is the only luxury brand to locally manufacture 2 BEVs in India. The ‘Made in India’ SUV range starts with the GLA, GLC, GLE, and GLS range of luxury SUVs. The Completely Built imported cars portfolio (CBU) includes the G 450d, GLS Maybach and the exciting AMG range comprising the AMG A 45 S to the AMG GT 63 S E-Performance. Mercedes-Benz also pioneered the luxury BEV segment in India and comprises a strong portfolio including the ‘Made in India’ EQS 580 sedan, EQS 580 SUV, EQS 450 SUV, Mercedes-Maybach EQS 680 SUV and G580 with EQ Technology. Mercedes-Benz India introduced the innovative customer-centric ‘direct to customer’ business model in India, as one of the first markets to rollout this business model, redefining customer experience.
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