* The Digital film #HarDayIndependenceDay is scheduled to run from 15th to 17th August 2023
* The campaign for the digital film is being amplified across various digital media platforms such as Facebook, Instagram, Whatsapp, Twitter, and YouTube
SEL Tiger, India’s leading TMT Re-Bars by Shyam Metalics, has unveiled an impactful digital film #HarDayIndependenceDay that encapsulates the essence of India as it celebrates its Independence Day. Aligned with the brand’s core principles of invoking national pride, this three-day campaign elegantly portrays a trajectory of responsible and responsive behaviour, contributing to a sense of unity and pride in India.
Created and conceptualized by Madison Loop, this innovative digital film is poised to redefine the way citizens interact, advocating for responsible behaviour not just limited to Independence Day, but extending throughout the entire year.
Through this film, SEL Tiger encourages every individual to play an active role in the advancement of society. This involves refraining from participating in the unfortunate culture of social media trolling, abstaining from character assassination, curbing the propagation of unfounded rumours, showcasing empathy towards fellow citizens, and placing the nation’s welfare above personal interests. In an age marked by unprecedented connectivity, SEL Tiger acknowledges the pressing need for nurturing a culture underpinned by empathy, respect and responsible conduct.
Commenting on the digital film launch, Aneesh Mishra, Sr. VP -Sales & Marketing, Shyam Metalics said, “SEL Tiger invites citizens to join the movement towards responsible and responsive behaviour, thereby contributing to a harmonious and proud India. Let’s ensure that our commitment to our nation radiates throughout the year, making a lasting impact on society. By prioritizing the common good over individual gain, we can truly contribute to our nation’s growth and prosperity.”