Thursday, August 17, 2023

Pidilite Industries Appoints Manish Dubey As Chief Marketing Officer

Pidilite Industries Ltd., a leading manufacturer of construction & specialty chemicals and art & craft products is pleased to announce the appointment of Manish Dubey as its Chief Marketing Officer (CMO).

Mr. Bharat Puri, Managing Director, Pidilite Industries said, "We are delighted to welcome Manish Dubey to the Pidilite family. His deep expertise in branding, digital marketing, and leadership will undoubtedly strengthen our marketing strategies and contribute to our continued success."

In his prior role at ICICI Prudential Life Insurance, Manish held the position of Chief of Marketing & E-Commerce. An alumnus of IIM Bangalore, Manish has also held senior marketing positions across other well-known companies like General Mills and Asian Paints.

Sharing his thoughts on this significant move, Manish Dubey, Chief Marketing Officer, Pidilite Industries, stated, “Pidilite's focus on building iconic brands and solid customer connect keeps them at the industry forefront. I'm excited to join the company and use my experience to further drive impactful marketing and digital strategies.”

About Pidilite:

Pidilite Industries Limited is a leading manufacturer of adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Our products range also includes paint chemicals, automotive chemicals, art materials and stationery, fabric care, maintenance chemicals, industrial adhesives, industrial resins and organic pigments & preparations. Most of the products have been developed through strong in-house R&D. Our brand name Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in the country. Some of our other major brands are M-Seal, Fevikwik, Fevistik, Roff, Dr. Fixit, Araldite and Fevicryl.

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