Thursday, August 31, 2023

‘Jab Tayyar, Tab Tyohaar’ Aurelia Unveils Its Exquisite Festive’23 Collection

Aurelia, leading contemporary ethnic wear brand, is all set to redefine festive fashion with its vibrant Festive Collection’23 with its festive campaign – Jab Tayyar Tab Tyohaar.  Festivities and celebrations are synonyms for Indian-ness and this season Aurelia captures this feeling beautifully. Dressing up is a woman’s prerogative and Indian outfits take dressing up a notch higher. The uniquely curated festive range from Aurelia encapsulates the feeling of dressing up by not just making women feel beautiful but also enjoy the process of dressing up. 

The campaign complements the collection's exuberance with a cheerful video starring the talented OTT star, Shreya Chaudhary. The digital video is based on the insight that women like to dress up and celebrate festivities. It’s an emotion that most women can relate to, where they ensure the outfit is perfectly complimented with the right accessories. Aurelia brings forward this emotion beautifully with its campaign – Jab Tayyar Tab Tyohaar.  The peppy DVC adds to the overall fun and cheer for the festive season and truly communicates celebrations begin with getting ready for the occasion. This season Aurelia offers something for every celebration, a trendy mix for the celebrations from Pujo pandal hopping to Diwali parties as well as the big fat Indian weddings.

Anant Daga, Managing Director - TCNS Clothing Co. Ltd. said, "Aurelia offers a beautiful blend of traditional Indian aesthetics and contemporary silhouettes for our customers. This season the brand has focused on premiumization of occasion-wear while innovating newer styles and silhouettes within the Indian wear space catering to the requirements of festive fashion. The new range is beautifully highlighted in our festive campaign featuring leading OTT star Shreya Chaudhary. The campaign celebrates the feeling of getting ready across occasions”.

Shreya Chaudhary, Indian OTT star says – “I love dressing up in Indian wear and I’m thrilled to be a part of Aurelia’s brand campaign this season. The brand has artistically communicated the beautiful emotion of dressing up for celebrations with their latest festive campaign. The vibrant video, peppy music and stunning collection will definitely add to the celebrations this season.”

Aurelia’s Festive’23 range brings specially curated collection with a wide range of designs and colours for festive wear featuring the Anarkali collection, Aurelia Select, Insta Sarees. The merchandise mix offers styles across festive cotton and premium cotton fabrics. Premium Drape wear is the highlight of the season and is available across various festive occasions – light festive occasions to grand celebrations.

Link for the video:

This festive collection is available on Myntra, Amazon, Flipkart, as well as at Aurelia's exclusive brand outlets located across 150 cities. Customers can also shop the collection online through the brand's official site,

About Aurelia 

Aurelia is a contemporary ethnic wear brand targeted at women looking for great design, fit and quality for their casual and work-wear requirements, occasion wear. Aurelia has (250+) exclusive brand outlets and is present in 1000+ large-format store outlets located across 150 cities. The brand is also available online through its own brand site as well as all leading portals like Myntra, Amazon, Flipkart etc. visit for more information.  

About TCNS 

TCNS is India’s leading women’s branded Apparel Company and is the name behind the evolution of the fashionable contemporary wear brand for women – W. The company is a pioneer in scientific sizing with seven sizes, the introduction of iconic knit churidar and smaller width stoles, making functional fashion available for the everyday woman. The four TCNS Clothing brands – W, Aurelia, Elleven and Wishful – offer a variety of fashion choices, ranging from ethnic to contemporary. W is the first Indian women's brand to have over 350 stores and Aurelia is available through more than 250 stores. The brands are also available through 1,000+ points of sale across 150 cities in India, Mauritius, Sri Lanka, Nepal and Bangladesh. In addition, the products are available through its own portals as well as market places. 

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