Thursday, November 3, 2022

Zee Digital Rebrands Itself As IndiaDotcom Digital; Focuses On Building A Tech-Centric Organization

·       Zee Media Corporation Ltd hired 300+ fresh talent to its workforce last quarter

·       The digital arm of the Zee Media Corporation Ltd., registers more than a billion page views per month

Zee Digital, one of India’s largest digital entities, has rebranded itself to IndiaDotcom Digital Pvt Ltd (IDPL) with a new logo, to redefine a host of Infinite Possibilities. It unveiled the new brand identity and fresh look through a short video on social media, thus symbolizing a well-thought manifestation of its relentless drive for innovation, excellence, empowerment, and growth.

The media Industry has been evolving with new-age innovative technology. To match the increasing demand of its viewers/readers, IDPL looks forward to converting into a technology-centric organization by investing in high-end technology, encouraging product talent & vibrancy, and boosting the entrepreneurial spirit. IDPL has implemented technologies such as Artificial Intelligence and Machine Learning.

Speaking about the brand rebranding, Devadas Krishnan, CEO – IDPL says, “The new avatar of IDPL is a step forward towards encouraging innovation and adopting a tech-driven approach as per the market demand of the present day and age. As a brand, we are fast-paced, and encourage our employees to upskill and enhance their knowledge through an in-depth understanding of how content is consumed by our viewers/ readers. We look forward to attracting the best tech, product, and marketing talent in the industry. “ 

Furthermore, keeping in line with Zee group’s employee-friendly culture, IndiaDotcom Digital offers its employees the option to work onsite, remote, and hybrid. IDPL has also successfully initiated employee-friendly practices such as an in-house gym and library, crèch for working parents, and a ‘Well done’ initiative - where team members’ efforts are appreciated and rewarded by the company on the spot. This enables a better work-life balance and well-being of its workforce and encourages a collaborative culture of healthy employee relations.

IDPL has been aggressive in its hiring and recently added 300+fresh talent. As per the latest FICCI-EY report, the Indian media and entertainment (M&E) industry clocked Rs 1.61 lakh crore in 2021 and is estimated to grow at a CAGR of 11% to Rs 2.32 lakh crore by 2024. 

Logo launch

About IndiaDotcom Digital Pvt Ltd: IndiaDotcom Digital Private Limited is one of India’s leading media technology companies with strong presence in the news, information and entertainment genres. It is India's second largest Digital Entity touching more than 300 million monthly users and owns 30 plus digital properties including, Zee news, Zee Business, Zee Hindustan, WION news, and more.

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