Thursday, July 21, 2022

EatFit Becomes The Official Online Food Partner For ICC Men’s T20 World Cup 2022

* Through this partnership EatFit aims to convey its ethos of healthy food eating to a larger global audience

* The brand will conduct large TV and social media campaigns with EatFit brand ambassadors Varun Dhawan and Mithila Palkar and share the love and joy for cricket and healthy food across millions

* 100 EatFit users will win a free ticket to the ICC Men’s T20 World Cup through its Cricket Mania offers

EatFit, India’s largest healthy food platform housed under Curefoods, has announced its partnership with ICC for the upcoming Men’s T20 World Cup this year. EatFit will be ICC’s official online food partner. Through this collaboration, EatFit aims to convey its ethos and the message of healthy food eating to a larger global audience and continues its efforts to help the world lead a clean, better, and health-conscious lifestyle.

For the next few months, EatFit will celebrate the joy of cricket through its cricket mania and will be designing a menu, especially for the World Cup. This menu will include healthy and tasty food options across cuisines while keeping in mind the nutrition and calorie intake and will be available for users online on, for everyone to come together and celebrate the joy of cricket and food synonymously. As part of the partnership and the Cricket Mania, 100 EatFit customers will have the opportunity to win tickets to the Men’s T20 World Cup.

In an age where the need for an active healthy lifestyle is more pronounced than ever, EatFit will be launching a large TV, an on-ground and social media campaign to reach millions of people through the platforms of Hotstar & Star Network. The campaign will include EatFit brand ambassadors Varun Dhawan and Mithila Palkar to further convey their belief in sustainable eating and inculcate the habit of nutritious food ordering in users.

This campaign will promote the love for cricket and food, and the need for people to follow a tasty but conscious diet while raising attention towards the health of people.

Ankit Nagori, Founder of EatFit expressed his pleasure in the partnership. “The love for cricket, its celebrations and food come collectively to millions of people. This partnership between EatFit and ICC marks the happiness of enjoying the highs and lows of cricket with nourishing food, among all its audience. Starting with the Men’s T20 World Cup, I hope to build a robust collaboration with ICC in the future and would love to continue this partnership year on year. EatFit is the best repeatable food brand in India that users can rely on daily. With ICC showing a strong belief in EatFit, we want to convey the EatFit ethos to a large audience and give a chance to users to honour the same”, said Nagori.

Anurag Dahiya, Chief Commercial Officer, ICC said, “We are pleased to have EatFit as our official online food partner for the ICC Men’s T20 World Cup, which is scheduled to take place in Australia, later this year. We look forward to working this partnership with EatFit on this cricketing extravaganza.”

EatFit promises clean and healthy food to its customers by not letting users have the doubt of what they will receive at the time of delivery. With EatFit, users will get the food that they see on the portal and have an idea of the calorie and food that they will be consuming before placing the order, unlike any other food and cloud kitchen platform. This credibility by EatFit assures the fact in users that everyday repeatable food can be outsourced in our homes entirely.

About EatFit

EatFit is one of India’s largest healthy food platforms housed under Curefoods - a leading Indian cloud kitchen player. The company serves a wide range of bold & fun food options while retaining the honest, clean, and healthy aspect that EatFit has been known for since 2017. EatFit currently operates 100 cloud kitchens. Headed by Ankit Nagori, co-founder of Curefit, EatFit aims to expand the reach and acceptance of healthy food across the nation. At its core, the company is all about making healthy food fun, delicious and honestly Indian.

In 2020, EatFit was hived off as a separate entity from Curefit. Since then, it has been operating under the umbrella of Curefoods, to capitalise on India’s growing cloud kitchen segment.

About ICC

The ICC is the global governing body for cricket. Representing 106 members, the ICC governs and administrates the game and is responsible for the staging of major international tournaments including the ICC World Test Championship Final, ICC Men’s and Women’s Cricket World Cups, T20 World Cups as well as all associated qualifying events.The ICC presides over the ICC Code of Conduct which sets the professional standards of discipline for international cricket, playing conditions, bowling reviews and other ICC regulations. The Laws of the game remain under the auspices of the MCC.

The ICC also appoints the umpires and referees that officiate at all sanctioned Test matches, One Day International and T20 Internationals. Through the Integrity Unit it coordinates action against corruption and match fixing.

The ICC Development department works with Associate Members to improve the quality of international cricket, build better cricket systems, get more people playing cricket and grow the game.

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