Tuesday, July 26, 2022

CakeZone Announces Nora Fatehi As Its Face; Nora Also Invests In Parent Company Curefoods

* CakeZone aims to have 125 cloud bakeries by the end of 2022

* CakeZone set to expand to North & Central Indian markets after tasting success in South

CakeZone the National Dessert Brand from the House of Curefoods, has announced Nora Fatehi as their brand ambassador. Nora Fatehi also steps up as an investor in the parent company, with this association coming to life. This investment has inked a long-term association, with a national brand campaign to be launched soon this year. Curefoods is India’s fastest-growing cloud kitchen company which houses brands like CakeZone, EatFit, Frozen Bottle and Great Indian Khichdi.

Curefoods is India’s fast-growing operator of cloud kitchens, across the top 15+ cities in India. With a mission to serve the best food for every meal occasion, in a consumer’s average day. Desserts are an integral part of every meal and reinforces the place of CakeZone in the portfolio. While cakes are now a quintessential way of celebrations across the country, CakeZone is Curefood’s offering to be a part of the consumer’s celebratory moments. CakeZone offers a range of cakes and pastries to its users, which is followed by a 100% hygiene and care protocol and no artificial ingredients, making desserts fun and a reliable eating option.

Nora Fatehi is a phenomenal dancer and actor who is very well respected for her dance moves in the Bollywood industry. She exudes a cheerful attitude and has an energetic aura around her, which makes her a perfect fit to be the face of CakeZone. With her PAN India appeal and charming dance moves, she has now become CakeZone’s national ambassador, taking the brand to more cities and people, in line with CakeZone’s expansion moves.

Pavan, Founder, CakeZone shared his enthusiasm for having Nora on board. He said “Nora Fatehi is an extremely passionate dancer, and we appreciate her for the commitment that she brings to her work. The energy and values that CakeZone lives by is well in sync with Nora’s personality. The beliefs she has regarding making memories with celebrations and her overall high-spirited nature, credits for a great partnership between CakeZone and her which will be more strategic in nature. Our intention to have Nora as the brand ambassador for CakeZone reflects the aspects of her personality which go hand-in-hand with the brand persona.”

Ankit Nagori, Founder of Curefoods said “Having Nora as an investor in Curefoods is a close integration and association with her. Her belief in our capabilities encourages us to further scale to greater heights.” 

Commenting on the development, Nora Fatehi said, “No celebration is complete without a dessert. We are always hoping for that sweet ending both in life and with our meals. I believe in celebrating the finer things in life, the small moments, and CakeZone, with their offerings, make for the perfect culinary hot spot to add a little sweetness to those moments. I strongly believe in the promise of CureFoods and I’m thrilled to invest in them and endorse CakeZone. Together we hope to create a lasting impression; both on people's lives and palates.”

Leveraging its multi-brand multi-kitchen model, Curefoods is on an ambitious path to significantly scale its footprint and serve a multitude of food options to meet the growing needs of a diverse consumer base. Curefoods recently announced its partnership with Hrithik Roshan’s HRX. Curefoods aims to expand CakeZone to 125 stores by the end of 2022. Curefoods will also soon be expanding to the North Indian market and across India.

About Curefoods:

Curefoods is a leading cloud kitchens operator in India founded by Ankit Nagori. It commenced its operations in 2020. It houses brands like EatFit, Sharief Bhai, Aligarh House Biryani & CakeZone. It has over 150 kitchens that cater to over 10 cuisines, across 15 cities in India. Curefoods is the second-largest cloud kitchen player in India in terms of footprint with the largest manufacturing capability in the fresh food space.

Additional information on Curefoods is available at https://curefoods.in

About CakeZone

CakeZone is a cloud-kitchen dessert brand currently operating in 14 cities with more than 85 cloud kitchens and plans to expand to other important cities soon. CakeZone aspires to fill the space of being a national dessert brand, founded in 2016 in Bangalore.

After bypassing the requirement to showcase bakery products unlike brick-and-mortar stores, CakeZone developed the capabilities to deliver freshly baked products all the time. The strong operational processes and frugality helps to scale efficiently. The brand has been ranked consistently among the top dessert brands in Bangalore, Hyderabad for the last 3 years. They invested in a R&D kitchen which helped them produce new products and add a strong moat to their business and refer to www.cakezone.com for additional information.

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