* The Monsoon Plantation Trail initiative is an extension of Jeep India's CSR initiative ‘Mission One Earth’
* 22 Jeep SUVs traversed across 600 km as part of the trail
* A total of 44 tree saplings were planted in the foothills of the Western Ghats and plastic waste was gathered during the drive
The Monsoon Plantation Trail, organised by the Bangalore Jeep Club, was recently concluded in Sakleshpur. An extension of Jeep India’s CSR programme Mission One Earth, the trail’s kickoff was in perfect sync with the arrival of the monsoon. The trail, in lockstep with the brand's philosophy of ‘Responsible Adventures’, saw Jeep owners cover a distance of 600 km, including 18 kilometres of off-roading.
A total of 22 Jeep SUVs and 44 adventure lovers participated in the trail which also received location support from the Machaan Plantation Resorts.
The participants, in an effort to do their bit for the environment, planted 44 tree saplings in the foothills of the Western Ghats and collected plastic waste along the trail. They also distributed sweets, sports equipment, etc. among the children of the plantation workers.
Jeep Meridian, the company’s latest model in the country, led the convoy across the entire journey which also included driving across streams, some rather steep stretches, winded roads, etc. All in all, the drive proved to be a truly one-of-a-kind adventure for the participating Jeep owners.
A flagship Jeep India initiative, Mission One Earth (MOE) was launched in 2021 with the goal of encouraging and promoting ‘Responsible Adventure’. As a brand, Jeep believes that all terrains are sacred and it is its responsibility to tend to them. The first outing under the purview of this project was organised in October 2021 when customers travelled more than 2,000 kilometres in 20 Jeep SUVs from Shimla to Srinagar through Leh. The customers, together with residents of the Ladakh region, came together to help collect 1,500 kg of plastic waste from the roads. The plastic garbage gathered during this drive was later recycled and converted into Jeep merchandise. Besides that Jeep India also installed specially-designed, digitally-enabled reverse vending machines in key locations all across the Himalayan mountain passes.
Built on 80 years of legendary heritage, Jeep is the authentic SUV with capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep® brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. Jeep® Wave, a premium owner loyalty and customer care program that is available to the entire Jeep line-up, is filled with benefits and exclusive perks to deliver Jeep owners the utmost care and dedicated 24/7 support.
In India, the Jeep vehicle line-up consists of the Wrangler, Compass, Meridian and the soon to be launched Grand Cherokee. India is the first country for Jeep outside of North America to make 4 models locally and also for exports to other right hand drive markets around the world Jeep is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis.