* EatFit With HRX To Introduce HRX’s Premium Functional Food Menu To Its Platform
* The newly launched menu is a combination of the EatFit food philosophy and HRX 's functional utility
* The menu has been launched in 6 cities across India, namely Bangalore, Chennai, Mumbai, Hyderabad, Delhi and Gurgaon
EatFit, one of India’s largest healthy food platforms, announced its collaboration with Hrithik Roshan’s HRX, to introduce HRX’s premium functional foods to its users, today. Directing the users of both brands with similar ethos of a functional lifestyle, the newly launched menu on EatFit is a combination of the EatFit food philosophy and HRX 's function utility that will provide healthy food options to its consumers.
HRX by Hrithik Roshan is India’s first homegrown wellness and fitness service that believes in nurturing its users with the best version of themselves, through its products that range across fitness, sports equipment, home gym equipment, bicycles, smart wearables, etc. The brand also offers a premium set of foods to its consumers which has been added to the EatFit menu, following the collaboration.
The menu is designed primarily to meet the nutrition needs of one’s body, and offers tasty food choices that include pizzas, juices, cold brews, Indian cuisine, salads, desserts, etc., making healthy eating interesting. Every food option is carefully categorised according to the requirements of fitness enthusiasts, based on their body’s needs of consuming the food at the time of pre-workout, post-workout, endurance, indulgence, and recovery throughout the period of their workout. This menu is launched in 6 cities across India, namely Bangalore, Chennai, Mumbai, Hyderabad, Delhi and Gurgaon.
Gokul Kandhi, Chief Business Officer of EatFit said, “The brand values that are followed at EatFit and HRX, both have a very strong connection where we want to make people’s lifestyles healthier. Having our visions aligned makes for a compelling partnership. With this collaboration, the range of healthy & high-performance food that we are launching at EatFit will appeal to the everyday athlete in all of us who are looking to energise, recover and build themselves. This menu brings a range of everyday high-performance food. EatFit is elated to collaborate with HRX.”
Pallavi Barman, Brand Head and Spokesperson, HRX said, “At HRX, we believe in providing the best of all there is to aid the journey of every individual who wishes to live a wholesome and healthy life. The offerings in this range include apparel, footwear, audio, fitness equipment, curated workouts, gym access, nutrition, personal grooming and a few more necessities which an individual on a fitness quest seeks regularly. By having fresh, healthy, hot-cooked food to this range with CureFoods, EatFit- HRX just strengthened its position deeper into the health ecosphere. We are excited to announce this partnership in the form of HRX EatFit meals to all our followers, patrons and valuable customers who have been with us and appreciated us.”
Users can now solely focus on enhancing their regimes according to the foods designed to suit their workouts.
EatFit is one of India’s largest healthy food platforms housed under Curefoods - a leading Indian cloud kitchen player. The company serves a wide range of bold & fun food options while retaining the honest, clean, and healthy aspect that EatFit has been known for since 2017. EatFit currently operates 50 cloud kitchens. Headed by Ankit Nagori, co-founder of Curefit, EatFit aims to expand the reach and acceptance of healthy food across the nation. At its core, the company is all about making healthy food fun, delicious and honestly Indian.
In 2020, EatFit was hived off as a separate entity from Curefit. Since then, it has been operating under the umbrella of Curefoods, to capitalise on India’s growing cloud kitchen segment.
HRX, India's first homegrown fitness brand founded in 2013 by Hrithik Roshan and Exceed Entertainment, is a platform for bringing like-minded people together to believe in the philosophy of becoming the best version of themselves, empowering a billion people to ‘be their own hero’. The name represents the X-factor, signifying one to push oneself towards the path of excellence to achieve the best outcome possible. An example of a successful ‘Make in India’ story, HRX aims to revolutionize the fitness scenario in India, as a value-for-money, high-quality alternative to international brands.