* The multi-year deal aims to strengthen consumer engagement across India
Capri Global, confirmed a multi-year partnership with the Gujarat Titans, the newly formed Ahmedabad-based franchise in the Indian Premier League (IPL). The partnership will see the Capri logo on the right chest of the Gujarat Titans’ official team jerseys.
Mr. Rajesh Sharma, Managing Director, Capri Global Capital Limited said “Capri Global is happy to associate with Gujarat Titans. We are at the cusp of introducing a new business vertical and through this partnership, we want to reach out to different audiences and create more awareness about our brand. We are confident that this association with Gujarat Titans will give an impetus to our brand recognition and recall. Gujarat has always been one of the key markets for us and the debut of Gujarat Titans marks our debut too in the IPL.”
Debuting in the 15th season of the IPL, the Gujarat Titans will pay tribute to the state’s rich cricketing legacy that has seen it produce numerous Indian international cricket stars over the years. The franchise is inspired by the opportunity to represent and build on this deep cricketing heritage, as well as establish its future success on the pitch.
Arvinder Singh, Chief Operating Officer Gujarat Titans, said “As the latest entrant into the IPL, the zeal to make a difference in a highly competitive cricket environment provides a unique opportunity for Gujarat Titans. We are happy to associate with Capri Global, a company that has been working successfully in India's financial sector over the years. This strategic tie-up builds on the ethos of both brands, as both are poised for growth in their respective fields. Our joint debut in the IPL aims to pay tribute to the state's rich cricketing legacy.”
About Capri Global
Capri Global Group’s interest varies across sectors through its subsidiaries and net worth of the Group is in excess of Rs. 3,800 crore. Key ventures of the Group are Non-Banking Financial Company (NBFC), Stressed Assets Fund (SAF) and Sports Venture (Owner of Sharjah Franchise a part of UAE T20 League). The Group Company, Capri Global Capital Limited (CGCL) is a Non-Banking Financial Company (NBFC) listed on the BSE and NSE and is part of the NIFTY Smallcap 250 Index. The primary focus of CGCL lies in serving the underserved segments of Micro-Small and Medium Enterprises (MSME) through secured lending. CGCL’s wholly owned subsidiary, Capri Global Housing Finance Limited (CGHFL) is focused on the Affordable Housing Finance space. CGHFL is a key contributor to the Government of India’s Flagship scheme, Pradhan Mantri Awas Yojna.