Friday, April 9, 2021

PhonePe’s Corona Insurance Sees Wide Adoption & Rising Demand With Increasing COVID-19 Cases

With COVID-19 cases rising across the country, PhonePe, India’s leading digital payments platform shared trends on the adoption of its Coronavirus insurance product launched last year. The analysis of sales and claims data over the past year showed that Coronavirus insurance has seen widespread adoption with 75% of policies bought by customers in smaller towns outside the tier-1 cities. This reflects the trust in the PhonePe platform among users in smaller towns and rural areas of the country. The top states contributing to sales included Maharashtra, Andhra Pradesh, Karnataka, Telangana and Gujarat. PhonePe has seen a fivefold jump in Corona insurance sales in March 2021 (when cases started rising nationally) vis-a-vis February.

In terms of claims paid to customers, the top states included Andhra Pradesh, Maharashtra, Telangana, Delhi and Karnataka. The claims from customers of more than INR 3.5 crore have already been paid. 75% of the claims were made from customers residing in smaller towns and rural areas of the country.

PhonePe in association with Bajaj Allianz General Insurance offers the most affordable Coronavirus insurance policy in the market today. The annual premium starts as low as INR 396 for a cover of INR 50,000. Customers can also opt for a higher cover of INR 1,00,000 at an affordable premium of INR 541. The cover is applicable at any hospital offering COVID-19 treatment. It also covers 30 days of expenses related to pre-hospitalization costs and post-care medical treatment.

Sharing his views, Gunjan Ghai, VP & Head of Insurance, PhonePe said, “The last few weeks have seen a resurgence in COVID-19 cases across the country. While the central and state governments are taking several steps towards containing the outbreak, many Indians still don’t have health insurance covers as a result of which they may have to bear an additional financial burden in case someone in their family needs to be hospitalized for COVID-19. Keeping this in mind, we are one of the very few players in the market today who continue to offer the Coronavirus insurance product for our vast base of over 287 million registered users.” 

Customers can buy this product by going to the Health Insurance section on the PhonePe app. They don’t need to undertake any medical tests before buying. The entire policy buying process takes less than 2 minutes and customers will be instantly issued their policy documents inside the PhonePe app.

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