Union Minister Shri Ravi Shankar Prasad recently crossed 1 million followers on Koo, India’s micro-blogging platform. Ravi Shankar Prasad is the current Union Minister for Law and Justice, Electronics & Information Technology and Communications portfolios in the Government of India. He joined Koo in August 2020 after Koo was declared a winner under the AatmaNirbhar App Challenge. He has been one of the early adopters of the platform and has garnered the 1 million followers mark within 9 months of being on Koo.
An active member of the Koo community, he posts important information on the recent policies, details about different initiatives and schemes run by the government. He is seen Kooing in Hindi as well as English. He’s been at the forefront of encouraging a culture of sharing opinions in multiple languages, especially in the mother tongue.
Ravi Shankar Prasad has been on Twitter since November 2013 (almost 7.5 years) and has garnered 4.8 Million followers over these 7.5 years – that’s almost 650,000 followers per year. While he’s crossed 1 million on Koo within just 9 months.
Koo has attracted many prominent faces of India to the platform since the last few months. These include Union Ministers and Chief Ministers, Bollywood Actors, Actresses, Directors, Sports Personalities, Top Indian bureaucrats and members of the armed forces, among many other distinguished personalities. It’s common to see these prominent figures engage with users everyday on Koo.
Aprameya Radhakrishna, Co-Founder of Koo, commented, “We created Koo because we wanted to democratize voice and enable a larger population in India to express themselves in a language of their choice. We are very happy to have Union Minister Ravi Shankar Prasad on the platform, as a part of our journey, and see him share his thoughts with fellow citizens in multiple Indian languages. He’s crossed 1 Million followers within a few months and I’m sure that his followership on Koo will cross his followership elsewhere in a much shorter span than it did on other global social platforms. Many users that connect with him here don’t have accounts on other social media platforms. We are sure they value tremendously from the daily updates he posts here.”
Many celebrities and prominent personalities have got anywhere between 2x-100x the number of followers here in a very short span of time. They are seen Kooing in multiple Indian languages catering to unique audiences that aren’t seen on Twitter. This stands true to the proposition that Koo has been building around – the power of vernacular languages in India’s internet.
The app was founded by Bengaluru-based entrepreneurs Aprameya Radhakrishna and Mayank Bidawatka in March 2020. The app recently crossed 5.5 million users within a year of inception.
Koo was founded in March 2020, as a micro-blogging platform in Indian languages. Available in multiple Indian languages, people from across different regions in India can express themselves in their mother tongue. In a country where just 10% of India speaks English, there’s a deep need for a social media platform that can deliver immersive language experiences to Indian users and help them connect with each other. Koo provides a stage to the voices of Indians who prefer Indian languages.