* The gaming platform will be RCB’s Principal Sponsor for the 2021 and 2022 editions of the T20 league
Mobile Premier League (MPL), Asia’s largest esports and skill gaming platform, today announced its partnership with IPL team Royal Challengers Bangalore (RCB) for a period of two years as a Principal Sponsor.
The partnership will see MPL continue to be featured on the RCB kit for the upcoming edition of the T20 tournament this year, as well as the 2022 edition. MPL began its association with RCB in the 2020 T20 edition, played in the UAE, which was a very successful partnership.
Associating with T20 teams has proven to be a good return on investment for startups in the past, with many brands becoming easily recognisable thanks to huge fan followings that teams like the RCB command, as well as the T20 tournament’s record-breaking viewership numbers.
“We are glad to extend our association with RCB for two more years. Last year’s partnership was fruitful for both RCB and MPL. With our Brand Ambassador Virat Kohli leading a strong RCB side, we are confident that the team will have a good season this year too. Bangalore is MPL’s home base and we are proud to partner with this city’s Cricket team,” said Abhishek Madhavan, Senior Vice President, Growth and Marketing, MPL.
Speaking of the partnership, Rajesh V Menon, Vice President & Head of Royal Challengers Bangalore said, “We are delighted to have Mobile Premier League as one of our key jersey partners again for this season and the next. MPL and RCB share a common ethos of being at the forefront of creating cutting edge mobile gaming experiences and engaging content platforms respectively and this partnership combines the power of both to further create heightened levels of engagement for our fans.”
MPL is Asia’s biggest eSports and mobile gaming platform, with over 70 million users in India and 3.5 million in Indonesia. MPL has worked with numerous game developers and on-boarded over 70 games on its platform. It was founded in 2018 by Sai Srinivas and Shubh Malhotra. The gaming platform currently employs over 600 personnel with offices in Bengaluru, Pune, Jakarta, and Singapore.
About Royal Challengers Bangalore:
The Royal Challengers Bangalore (RCB) is owned by Royal Challengers Sports Private Limited, a subsidiary of Diageo India. The Royal Challengers Bangalore (often abbreviated as RCB) are a franchise cricket team based in Bangalore, Karnataka, that plays in the Indian Premier League (IPL). One of the original eight teams, the team has made three final appearances in the IPL (in 2009 to the Deccan Chargers, in 2011 to the Chennai Super Kings and in 2016 to the Sunrisers Hyderabad) for which they finished runners-up in all. It is one of the most followed and loved T-20 teams and has tremendous international star power.