While the pandemic showed us the flip side of life and divided nations more than ever, it also enabled us to realize the importance of resilience and humanity. Leveraging this opportune time to educate kids about sharing, Nickelodeon has returned with the latest edition of the India leg of the global pro-socio campaign “Together for Good”. A pioneering leader in the kid’s entertainment space, this year Nickelodeon along with NGO partner Goonj is inspiring kids to share with those in need and spread happiness, with the message of “Give More & Grow More.”
In their quintessential creative style, the campaign will see Nicktoons bring the message of fostering kindness through two engaging, fun and light hearted on-air films that show kids the difference that they can bring in the lives of others by sharing and learning to give more. Link https://www.nickindia.com/together-for-good/.
Speaking about the initiative Nina Elavia Jaipuria Head – Hindi Mass Entertainment & Kids TV Network at Viacom18 said “As a responsible broadcaster for kids, their well-being and growth is at the center of all our initiatives at Nickelodeon. Over the years we have introduced several social initiatives themed under ‘Together For Good’ to inspire positive behavioral change amongst kids. We believe that kids are the change agents of society and teaching them the importance of sharing is a key step towards helping instill a sense of empathy and high EQ.”
As part of the campaign, Nickelodeon will be using several creative outreach methods to drive the message of Give more & Grow More amongst kids. The highly engaging digital campaign will see promotions on high reach platform like Youtube which will be further supported by a social media plan on FB & IG. This apart, the campaign will also come to life through engaging with mommy networks and influencers across cities who will help amplify the reach and ensure the message reaches far and wide.
Together for Good is Nickelodeon's worldwide initiative that believes anyone, anywhere, anytime, can help make the world a better place. The previous editions of the campaign highlighted hard hitting topics including the academic pressure faced by young kids, child safety, sexual abuse among kids and more. This edition will once again take a step towards fostering a sense of community and care, most relevant in the current global scenario of nations coming out of a global health crisis.
About Nickelodeon India
Nickelodeon India has established itself as a thought leader by being the No 1 channel in the kids’ category with a household availability in about 120+ million households. The franchise boasts of a bouquet of channels like Nick, Sonic, Nick Jr and Nick HD+ catering to kids across all age groups from tots to teens. The franchise today has the largest original content library in the country with over 500+ hours of content and plans to add over 200 hours this year. The franchise is a home to the most legendary iconic characters like Motu Patlu, Rudra, Golmaal Jr, Pakdam Pakdai and Shiva on Nick and Sonic; and Dora The Explorer, Paw patrol , Peppa pig on Nick Jr and marquee international properties like Kung-fu-panda, Avatar, Penguins of Madagascar etc on Nick HD+. The channel continues to engage and entertain kids across India through large scale experiential formats, consumer product range and with digital and online presence.
About Viacom 18
Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema..