Wednesday, March 24, 2021

Consumers Can Now Buy Star Labelled Deep Freezers From Godrej Appliances

* Reiterating its commitment to the environment, Godrej Appliances offers energy efficient products across every product category

Godrej & Boyce, the flagship company of the Godrej Group, announced today that its business Godrej Appliances is the first appliances brand in India to opt for and receive the BEE ratings for its range of Deep Freezers. It will now offer its consumers the choice to buy 4 star and 3 star rated deep freezers to store frozen foods. Staying true to its commitment toward the environment, Godrej Appliances recently participated in the voluntary phase of getting BEE star rating labels for its range of Deep Freezers. With this, Godrej Deep freezers are the first in the industry to receive the BEE star rating. Godrej Deep Freezers not only save energy but also reduce CO2 emission. The brand has been relentlessly focusing its Research and Development initiatives towards designing products that encompass high energy efficiency as one of its core design features.

Godrej Edge - Penta series Deep Freezers are available across 4 star and 3 star energy ratings.Consumers can visit this link and check the star labelled products themselves -

Last year, as a step further towards its vision of building an energy-efficient India, the Bureau of Energy Efficiency (BEE) extended the ‘Star Labeling Programme’ to Deep Freezers and Light Commercial Air Conditioners (LCAC). Deep Freezers, like Refrigerators, are used 24x7 to ensure the stored products last longer. Given the longevity and higher energy consumption, switching to a star labelled more efficient product delivers significant savings to consumers.  

With consumers refraining from frequent visits to the stores as a matter of convenience and now during pandemic times as a matter of safety too, the need for storing food in bulk at home, especially frozen food products has increased in the past year. Consequently, the retailers too need more energy efficient cold storage solutions to store more. The Indian deep freezer market is expected to reach INR 2300 Cr by 2026-27, with a projected CAGR of 14.4% growing from INR 600 Cr in 2015-16.

Commenting on the star labeling, Mr. Kamal Nandi, Business Head & Executive Vice President, Godrej Appliances, said, “We are proud to be the first brand in the deep freezer industry to have received the BEE energy star rating. We stand by our commitment to deliver offerings that are high performing and also high on energy efficiency and environment friendliness. This is why we were one of the first organizations to have registered with BEE, during the voluntary phase. As an organization, we have been actively involved with the Energy Efficiency movement right from its inception and will continue to do so in future also.”

About Godrej Appliances

Godrej Appliances, a business unit of the highly diversified Godrej & Boyce Mfg. Co. Ltd. is one of the leading Home Appliances players in India. Godrej was the first Indian Company in 1958 to manufacture Refrigerators and has since then, expanded its portfolio across many other categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators and more recently, UVC Technology-Based Disinfecting devices and Dishwashers, all powered by the driving philosophy of 'Things made thoughtfully’/ ‘Soch Ke Banaya Hai’. 

This thought extends from human-centric design to planet centric design. Environment is a core value at Godrej Appliances. Both manufacturing units of Godrej Appliances’ - in Maharashtra and Punjab, became the first in the country to win the coveted Platinum Plus Green Co certification for their pioneering green manufacturing practices. 

The brand takes pride in not just its carefully designed products and environment-friendly technologies, but also best in class after-sales service delivered through over 680 service centers and more than 4500 SmartBuddy service experts spread all over the country.

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