* Marking Toyota’s 12th ICARE initiative, TKM collaborates with NGO – ‘Sandesh’ to spread the message of love and equality for all human beings
* As part of the ICARE initiative, over 100 TKM employees (ICARE Champions) volunteer to create products for differently abled children from Sandesh
* Toyota’s ICARE intervention engages its employees to contribute to a bigger social cause in the fields of Health, Road safety, Education and Environment
Continuing its relentless efforts to motivate and encourage employees to partake in social causes, Toyota Kirloskar Motor, today, conducted its 12th ICARE activity in Bangalore, spreading the message of love and equality for all human beings. This time around, TKM associated with NGO – ‘Sandesh’ that works for the differently abled. More than 100 ICARE Champions (TKM employees) came together to build an inventory of products to raise funds for the NGO, benefitting the differently abled children associated with Sandesh.
As part of this activity, TKM volunteers participated in a workshop making products including: lampshades, books, photo frames, paper Mache bowls, clay pots, paper bags and many more under the guidance of the differently abled children from the NGO. It acted as a platform for the volunteers to engage with the children from Sandesh, bringing a smile to their faces and uplifting their spirits. This activity also helped TKM volunteers to empower the differently abled children, and celebrate the essential togetherness of humanity. Additionally, employees were also sensitized in dealing with differently abled children.
‘ICARE’– an employee voluntary initiative, is an effort aligned with the company’s commitment to sustained community development. This drive actively involves the employees and strives to enhance their understanding on various societal issues, contributing to address vital needs within TKM’s CSR framework. Since its launch in 2017, ICARE has grown manifold and managed to create a large impact in the society. The volunteers have addressed various societal issues under thematic areas like Education, Environment, Road Safety, and Health thereby impacting lives. Currently, around 700 employees have been registered under TKM’s ICARE initiative.
A Prasad Kumar, ICARE Champion, participating in the cause said, “I am very happy to participate in this activity as it gives me an opportunity for driving the message of equality for all and spreading love and joy in the lives of the differently abled children from Sandesh. I am thankful to TKM for creating a platform for its employees to come together and make a difference in the community. Being a part of the ICARE initiatives has always motivated us to serve the community and work towards the betterment of the society. Such activities not only benefit the society but also help us become better human beings. I am delighted to spend my time to make such wonderful impact in the lives of the needy people.”
Sharing his thoughts on the activity, Mr. Vikram Gulati, Country Head & Senior Vice President, External Affairs, Public Relations, Corporate Social Responsibility & Corporate Governance, Toyota Kirloskar Motor said, “At Toyota, we have always believed in putting our collaborative efforts to bring about a positive change in the society and achieve long-term sustainability. Through ICARE, we inspire our employees to get actively involved in noble causes and empower them to be the change creators in the society, helping them grow as a responsible citizen. For this activity, we have collaborated with NGO – Sandesh, to engage with the differently abled children, create a wholesome environment for them, and leave a positive impact on their overall growth.”
“We are happy to see the active participation of our employees as ‘ICARE Champions’ in each of the ICARE activity. This platform helps the bonding amongst the Toyota family and also enables employees to understand the company’s commitment towards enriching lives of communities. We will continue to focus our efforts on issues that need our intervention and strive to make a key contribution to the society”, he added.
Established in 2008, Sandesh has been working with differently abled children, providing daycare centers, vocational training and skill development training for them. Since its inception, Sandesh has reached out to more than 200 families. Each of them has received hope and courage to face the life with dignity and smile.
Under ICARE, Toyota employees have earlier restored a Government School, facilitated specialized health camps, conducted recreational day with orphan children, initiated eco-campaign amongst school children through eco-painting of school premises, built playground with recycled material, installed road safety structures for smooth traffic flow, took part in the restoration and maintenance of Bannerghatta National Park and extended support to families affected by cyclone in Odisha.
Toyota will further continue its various CSR interventions from a long term development perspective of socio-economic stature of the society, touching many more people’s lives to make a difference in each one’s well-being.