Friday, March 6, 2020

PVR Expands its Presence in Karnataka; Opens 12th Property in Bengaluru

PVR Cinemas, the largest and the most premium film exhibition company in India, announced the launch of its 5-screen multiplex in OMR Bangalore at Orion Uptown Mall, today. The property boosts the concept of neighborhood movie viewing in an endeavor to take world class cinema to the doorstep of the patrons. The BARCORGB+ Laser projectorsmake a debutin the state of Karnataka with this opening. Equipped with technological excellence andcoupled with best-in-segment F&B offerings and hospitality services the new multiplexmakes enhanced movie-viewing experienceeasily accessible to the audiences located in the periphery of Bengaluru. With this launch, PVR augments its presence in the state of Karnatakaacross 15properties to 103 screens and to46 properties and 286 screens in Southern India.

With this opening, PVR consolidates its growth momentum in FY 2019-20, so far opening 83 screens in the year, bringing its portfolio to 841 screens at 176 properties in 71 cities.

Located in the popular and fast developing residential suburb ofOld Madras Road, the property is well-connected to the city and the neighboringstate of Tamil Nadu. The new cinema spreads across an area of 22,906 sq. ft.with a seating capacity of 876 audiences. Integrated with advanced technological features like BARCO RGB+ Laser projectors, QSC 7.1 surround sound system, UHB 3D system and Harkness Silver &Perlux White screens, the new cinema ensuresunparalleled cinematic experience at the theatres.

Commenting on the launch, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said,“We feel proud to cross the 100 screens milestone in the state of Karnataka at the verybeginning of the year. Southern India has a strong market with significant growth potential. In Bengaluru, we have introduced some of our best formats and offerings owing to the nature of preferences by our customers. This property is integrated with differentiated features making cinema viewing accessible, engaging and convenient. We are sure this new multiplex will be well received by our patrons and we look forward to witnessing their excitement for the new RGB+ Laser equipped theaters.”

“We are happy to introduce the new property which is integrated with the best-in-segment in-theatrical solutions to the patrons in Bangalore. The endeavor was to take the modern cinema viewing experience to more people and the property stands true to the commitment owing to its convenient location. We will continue to enhance the consumer experience through innovation and set new benchmarks in the Indian multiplex industry.”said Mr. Pramod Arora, Chief Growth and Strategy Officer, PVR Ltd.

Designed around the concept of modernity, the new cinema enhances customer experience through Quick tix facility, delectable Gourmet menu and recliner seats. Customers can further redeem PVR gift cards and check for privilege membership at the cinema.

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