Martin Schwenk, Managing Director and CEO, Mercedes-Benz India and Piyush Arora, Executive Director, Operations, Mercedes-Benz India rolled-out the GLC Coupe from the assembly line in Chakan, Pune. The SUV Coupé had its market launch at Sundaram Motors, Mercedes-Benz's state-of-art dealership in Bangalore. The GLC Coupé will be available across all Mercedes-Benz dealerships in India.
Speaking about the launch, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, "With the GLC Coupe, we are excited to add yet another stylish lifestyle and dynamic SUV in our portfolio and continue the unmatched product offering in the luxury SUV segment. The GLC Coupe now locally produced in its series version, will further enhance the popularity of the SUV Coupe. The GLC Coupe is distinguished by its technological prowess thanks to the most intuitive and engaging MBUX which is capable of 'Over the Air' updates via Mercedes me connect services. The SUV features the intelligent virtual in car assistant popularly known as 'Hey Mercedes' and comes with a NTG 6.0 with class leading 24X7 connected features and services from Mercedes Me Connect."
Commenting on the rollout of the GLC Coupe in India, Piyush Arora, Executive Director, Operations, Mercedes-Benz India commented, "Mercedes-Benz India's manufacturing facility has remained the backbone of our growth story in India and we are extremely satisfied with our localization strategy, which is pivotal to our long-term success in this dynamic market. The adding of the 10th product reiterates the highest level of refinement and implementation of advanced technology and flexible processes that ensure our production quality conforms to the most stringent global standards, and we create novel benchmark in manufacturing for the luxury car industry in India. Going forward we will strive to introduce more locally value added vehicles depending on future market dynamics and growth."
Special Features of MBUX System
The latest MBUX system by Mercedes-Benz is a step in this direction and helps the carmaker to maintain its dominance by keeping the sense of exclusivity and premiumness intact. It's already been sometime that the world has seen the system in updated models like the 2019 GLE and GLS and now it has finally arrived in India in the new GLC facelift as a standalone product for the time being.
Local Production of the GLC 4MATIC Coupe:
The GLC production involves the use of latest technology in Mercedes-Benz India's world-class production facility. In terms of technical processes, Mercedes-Benz uses advanced body building techniques for joining and welding multiple body weight reducing alloys.
The high level of refinement and implementation of advanced technology and flexible processes ensures our production quality conforms to the most stringent global standards, and creates new benchmark in manufacturing for the luxury car industry in India. This manufacturing facility is also unique in terms of its high flexibility as it manufactures Sedans and SUVs all under one facility.
With the advent of new technologies and digitization in the automobile industry in India, Mercedes-Benz has already been pioneering digitization in vehicle manufacturing and is well poised to become future ready by rapidly adapting such future trends. Industry 4.0 elements play an important role in making of high-tech cars like the GLC Coupe. Our plant is equipped with Virtual Reality technology and other state-of-the-art digital manufacturing technologies with maximum flexibility, state of the art digital technology and passionate people.
With regards to Industry 4.0, digitalization at the shop floor enables Mercedes-Benz to have an end-to-end visibility of production processes and monitoring of information at real time. All these processes and systems put together along with the proper implementation of lean concepts, helps us to strike the right balance between efficiency, quality and flexibility all of which centres around customer focus & satisfaction.
The most important advancements of the GLC
The GLC Coupé is characterized by its dynamic appearance and elegant lines. Hallmark off-road features include the dominant front end, powerful forms and standard-fit chrome details like the front and rear underride guards.
Expressive design: The stylish appearance of the new GLC Coupé encapsulates the design philosophy and combines the flexibility of an SUV with the sense of style and sportiness of a Coupé. The model owes much of its extraordinary character to the diamond radiator grille, which is available in silver as standard, featuring a chrome trim incorporating formal elements of the underride guard. Further eye-catching features include the standard MULTIBEAM LED headlamps with their torch design and unmistakable light signature.
The elegant lines are drawn to a successful conclusion by the compact rear end featuring a new-look diffuser with underride guard and tailpipe trims as well as full-LED tail lamps.
MBUX - Innovative telematics: The combination of the touchscreen displays, navigation with augmented reality, intelligent voice control via the talk button or the "Hey Mercedes" prompt, connectivity and the user interface makes the GLC Coupé state of the art.
In addition to this, the latest generation of the MBUX Mercedes-Benz User Experience infotainment system boasts intuitive logic and a wide range of control options. There are five different ways to interact with the GLC's infotainment system:
By touch control on the central display Using the Touch Control buttons on the multifunction steering wheel
With the multifunction touchpad on the centre console
By voice control, using the "Hey Mercedes" prompt
Drive system: The GLC Coupé comes with a choice of efficient four-cylinder petrol and diesel engines from the latest generation. The diesel engines already meet the requirements of the BSVI standard. The new-generation GLC Coupé is a blend of exceptional and sophisticated features, further underlining its leading position with this combination of style and ability. At present, Mercedes-Benz has a successful presence in the SUV segment with eight models (GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS, G-Class).