The IIMB NSRCEL incubated startup Series-5 Labs has launched the Green Miles program to promote public transport and to encourage public transport commuters who uses BMTC Namma Pass for their regular commute.Bangalore, being listed as the most traffic-congested city in the world as per a recent survey report can find some relief, if there are more initiatives like this which attract more commuters to choose public transportation.
The startup has been working with Bengaluru Metropolitan Transport Corporation (BMTC) and in 2019 they have launched BMTC Namma Pass, a digital ticketing facility for the Volvo Vajra service. So far more than 3000 passengers are utilizing this digital cashless mode of ticketing service and BMTC has received good response from commuters who are especially travelling to ITPL and Electronic city.
Riding on the one year of stupendous success of BMTC Namma Pass, Sumadhura Group and Series-5 Lab have collaborated to launch India’s first public transport miles program for public transport commuters called Green Miles program. With Green Miles Program, the commuter can top up Cash Miles and accrue Earned Miles which can be redeemed for subsequent travel using BMTC Namma Pass.
Speaking about the initiative, Mr. Madhusudhan G., MD and Chairman, Sumadhura Group, said, “Public transportation contributes to both the economic and physical wellbeing of individuals and we at Sumadhura Group highly endorse the same. With increasing traffic congestion and air pollution in Bangalore, an initiative like Green Miles is the need of the hour. Also, we shall continue to increase awareness around public transport and encourage commuters to use BMTC Namma Pass in a border way. I am glad that Sumadhura Group could be a part of this initiative, which helps in keeping Bangalore traffic congestion in check and also reduces depletion of natural resources.”