API And Abbott Unveiled An Action Plan titled, ‘Optimal Treatment of Angina (OPTA): The Need Of The Hour’

 ·       API also recommended three unique OPTA tools developed by Abbott to support angina diagnosis, prognosis, and management

The Association of Physicians of India (API), along with global healthcare company Abbott, today initiated the first ever ‘Angina Awareness Week’ in India, from June 19th to June 25th. Through this, they aim to highlight the importance of early angina diagnosis and its optimal management to reduce the risk of cardiac events and improve patient outcomes. To mark this week, they collectively unveiled an Action Plan drafted by Abbott, titled, ‘Optimal Treatment of Angina (OPTA): The need of the hour,’ highlighting best standards for timely detection and management.

Dr. Ashwini Pawar, Medical Director, Abbott India said, “Angina remains an under-diagnosed condition in India, even today. As a result of this, many do not receive optimal treatment. It’s important to address this challenge given the growing burden of cardiovascular diseases, as well as its associated cost to the country of roughly 2.17 trillion US dollars between 2012 and 2030iv. With the support from Association of Physicians of India, we’re committed to driving awareness through the initiation of the ‘Angina Awareness Week’ in India to help in earlier diagnosis and optimal angina management.”

Angina, experienced as discomfort, pain, heaviness, or squeezing in the chest, is a common initial symptom of coronary artery disease. India ranks second worldwide when it comes to cardiovascular disease-related mortality, and CVDs account for 20.3% and 16.9% of annual mortality across men and women in the country respectively.[i] This makes it especially vital to pay attention to warning signs like angina, which can also result in light-headedness, discomfort in one’s arms, back, and more. Obesity is also a strong angina risk factor, especially in women compared to men. People living with diabetes also tend to report more extensive coronary disease, if unaddressed.

The comprehensive action plan uncovers insights on angina, from its disease burden to key challenges and recommendations for doctors to consider. Indians have a 20-50% higher CAD mortality rate than any other population. Also, CAD related mortality and disability rates have doubled over the last 30 years in India. Indians also frequently display atypical angina symptoms, which may lead to missed diagnoses.[ii] Such signs include shortness of breath, excessive sweating, heartburn, nausea or stable angina, a kind of chest pain that can be triggered by emotional or physical stress or exercise. Women are more likely than men to display uncommon symptoms – like jaw or neck pain, exhaustion, and non-chest discomfort, which can pose a challenge in diagnosis. This may result in doctors offering symptomatic relief solutions without addressing underlying angina causes, which is further heightened when patients deny the existence of their symptoms.

Identifying angina early is essential to start interventions and help delay disease progression, alleviate symptoms, and reduce the risk of more serious cardiac events while avoiding additional healthcare costs. Recognizing this, Abbott developed three unique tools, including the OPTA clinical checklist, OPTA questionnaire, and OPTA approach, to support angina’s diagnosis, prognosis, and medical management respectively. With API’s recommendation of the OPTA tools in clinical practice, they will help healthcare professionals with timely diagnosis, which is the first step towards optimal management.

Dr. Milind Y Nadkar, President, API, commented, “Indians experience cardiovascular diseases a decade earlier than those in western countries, which makes it vital to address the early age of onset and rapid disease progression in a timely manner.[iii] With the country also recording the highest rate of coronary artery disease worldwide, it is essential to bring more awareness to symptoms like angina, which commonly affect Indians, but are often neglected. By supporting the country’s general practitioners and cardiologists through various measures and tools, we aim to strengthen effective diagnosis and disease management.”

Others experts including Dr. V.T Shah, Senior Interventional Cardiologist, Mumbai and Dr. Agam Vora, General Secretary, API also highlighted key information on angina and coronary artery diseases.

The recommended action plan also highlights the need for healthcare practitioners adopting tools to support faster risk detection and follow a holistic management plan. In addition, minimally invasive procedures, and innovative technologies, such as devices for connected care and diagnostics that use artificial intelligence (AI), will play an important role in early detection, monitoring, and personalized treatment options. These therapies will help reduce recovery time, minimize complications, and improve patient outcomes. Overall, the future of cardiac care in India appears promising because of advances in medical technology, increasing awareness about heart health, and India’s evolving healthcare infrastructure. 

Chennai Gets Greener: Freshworks Plants 5,000+ Trees In Collaboration With Seerakku (Bhumi) NGO

What: Over 5,000 trees will be planted, with each one geo-tagged to track its growth. Dennis Woodside, CEO of Freshworks, and Shanmuga (Shyam) Anandaraman, Director of Social Impact at Freshworks will be addressing the gathering.

Why:    The primary purpose is to contribute to a greener environment by planting a significant number of trees. This aligns with the spirit of World Environment Day and focuses on Freshworks’ commitment to sustainability.

How:    Freshworks is partnering with Seerakku (Bhumi) NGO for a large-scale tree-planting event near Global Infocity, Perungudi. To track the impact of this initiative, each tree will be geo-tagged, creating a record of its location. Every employee who volunteers will be acknowledged for their contribution by receiving a digital certificate naming them a "tree owner” thereby personalizing the experience and strengthening the connection between the employees and their environmental impact.

Where:  The trees will be planted in Gov't High School Perungudi.

Asiaville IUnveils Game-Changing AIGE, To Disrupt India's Media Lanscape

* Asiaville Unveils Game-Changing AIGE: Revolutionizing Interactive Content in India

Asiaville, a pioneering Media-Tech company renowned for its trailblazing digital ventures, proudly announces the launch of its patent-pending new content plus technology format: AyeVee Interactive & Gamified Experience (AIGE). This revolutionary platform positions Asiaville as the creator of India's inaugural hyper-interactive content experience, seamlessly merging cinematic video content with interactive entertainment and gaming elements.

From its inception, Asiaville has consistently disrupted the market by challenging traditional content creation methods. Today, Asiaville reaches over 150 million monthly users with its vernacular focused digital content for Gen Y and Z audiences, delivering over 80 million monthly video views. Their latest endeavour, AIGE, is set to redefine the content consumption landscape by transforming linear storytelling into an immersive, multi directional interactive experience.

Historically, content consumption has followed a linear path, from print to big screen to small screen. Asiaville's AIGE format disrupts this trajectory by making the audience an integral part of the storytelling process. This innovative approach fosters deeper engagement, allowing users to interact, make decisions, play games and influence the narrative, thereby creating a unique and personalized experience.

Established in 2019 by Tuhin Menon and Sashi Kumar, Asiaville has become a leader in the IP-driven Media-Tech space. With a focus on native language content, Asiaville produces and distributes content across social and OTT platforms. Now, with the launch of AIGE on its app AyeVee, Asiaville is set to introduce a whole new category of entertainment.

AyeVee has rolled out two shows, "Who Killed Kavitha?" and "Let Me Out!" utilizing the game-changing AIGE format. Both shows were fully sponsored before launch, reflecting strong brand affinity for this innovative format. This unique blend of entertainment and interaction promises to redefine media consumption, offering exciting possibilities for consumers and brands alike.

Key Features of AyeVee's Interactive & Gamified Experience (AIGE) include:

* Gamified Experiences: Users immerse themselves in a world where they play games, ranging from simple to sophisticated, to advance the live-action-led storyline. Leaderboards reflect critical metrics of user performance, with winners standing a chance to win attractive prizes from show sponsors.

* Hyper-Interactive Gameplay: Users experience real-time interactions, decision-making, and personalized storylines that respond to their actions within live-action video content.

* Seamless Integration: A seamless blend of movie-like video entertainment anchors the story, while gaming and interactive experiences immerse viewers into the heart of the AIGE experience.

Tuhin Menon, Co-founder and CEO of Asiaville Interactive Pvt Ltd, said, "The launch of AIGE marks a pivotal moment for Asiaville and, we believe, for the Indian media industry as a whole. This patent-pending format is a unique mix of cinematic entertainment, interactivity, and gaming, all blended into a seamless experience that puts the user at the heart of the storytelling experience. We believe AIGE heralds a storytelling and tech powered evolution in entertainment, enhancing the viewer's connection and investment in  the content. Our focus remains on creating great IP that can migrate across social media, OTT, and now, with AIGE, into the interactive and gamified realm."

About Asiaville:

Asiaville is a leading IP driven Media-Tech company with a vernacular language digital content network that reaches over 150 million monthly users, delivering over 80 million monthly video views; premium OTT shows with global streaming platforms like Audible, Spotify, Disney Hotstar and Sony Liv; and its own app led platform AyeVee, which hosts the patent pending AIGE (AyeVee Interactive Gamified Experience) format, extending its IP into a wholly new category of entertainment

The two new launches ‘Let me out’ and' Who killed Kavitha’, both sponsored by major brands, are now available on the AyeVee app, inviting users to embark on a journey where they not only consume content but actively shape its outcome. Join Asiaville in embracing the future of media with AIGE – where entertainment meets interactivity, and gaming takes storytelling to new heights.

To Download AyeeVee App:

https://app.ayevee.com/aige

Bank of India Celebrated 10th International Day of Yoga (IDY)

The 10th International Day of Yoga (IDY) was celebrated by Bank of India with all zeal and enthusiasm on 21st June 2024. Mass Yoga Demonstrations based on Government’s Common Yoga Protocol (CYP) were organized at all Zonal Offices across the Nation, where bank’s staff and customers participated in huge numbers.

The programme organized at Bank’s Head Office at BKC, Mumbai was led by Shri Rajneesh Karnatak, Managing Director & CEO with active participation by Executive Directors, Chief General Managers, General Managers and staff members.  Yoga Demonstration at Head Office was conducted by Ms. Kanchan Bhosale, a renowned Yoga teacher of Mumbai.

Shri Rajneesh Karnatak, the Managing Director and CEO in his address stated that “Yoga is not just a physical exercise but a holistic practice that promotes mental clarity, physical strength, and spiritual growth. This event is our way of encouraging everyone to experience the transformative power of yoga.” He further requested all the participants to make Yoga their life style and propagate the same among their family, friends, colleagues and customers. He opined that, Yoga, an ancient Indian tradition, has transcended borders and has become a global phenomenon. Its significance lies not only in the physical postures and exercises but also in the profound impact it has on our mental and spiritual well-being. He also extended gratitude to our Honourable Prime Minister and the Government of India for their efforts in spreading awareness about the benefits of yoga across the globe.

Akshar Yoga Kendraa Scripts History, Creates 5 Guinness World Records On International Yoga Day

The Akshar Yoga Kendraa, under the visionary leadership of its founder and revered Yogi Himalayan Siddhaa Akshar, scripted history this International Yoga Day by creating 5 new Guinness World Records. Thousands of Yoga practitioners and enthusiasts from different walks of life performed 7 different Yoga asanas, including Naukasana (Boat Pose), Kaundinyasana (Sage Kaundinya Asan), Chakrasana (Wheel Posture), Natrajasana (Lord Shiva Pose), and Surya Namaskar (Sun Salutation), to set the world records at an event held at the Bengaluru-based Akshar Yoga Kendraa. While they successfully created 5 Guiness World Records, a positive response on other two is awaited. The record-setting feat witnessed the participation of more than 3000 people, including members of the Indian Army, NCC, Air Force, Karnataka State Police, as well as specially-abled persons, children from orphanages, and members of the business and corporate community.

“In addition to asanas and techniques, Yoga is a holistic concept for the overall well-being of an individual’s mental and physic v al health. It has been our consistent effort to elevate the ancient practice of Yoga to fresh zeniths and make it a household practice across the world. Creating 5 new Guinness World Records on the occasion of Yoga Day, with participation from fellow citizens as well as people from 20 different countries, is an ode to the unparalleled power of Yoga. All the asanas performed have immense health benefits for everyone, especially women, who tackle numerous challenges in everyday life,” said Himalayan Siddhaa Akshar on achieving the historic feat.

He further stated that the idea behind the event was to foster a sense of global unity and collective achievement while raising awareness about the multifaceted benefits of Yoga. The accomplishment of the 5 Guinness World Records is slated to be commemorated with the issuance of a Special Cover and Postmark by the Department of Posts, under the Ministry of Communications, following the official announcement. Following comprehensive training for weeks, the participants held the 5 different asanas for durations ranging from 30 seconds to 5 minutes. 382 people performed Naukasana (Boat Pose) while 352 performed Kaundinya Asan (Sage Kaundinya Asan), Chakrasan (Wheel Posture) was performed by 390 and Natrajasan (Lord Shiva Pose) was done by 595. Total 1372 Surya Namaskar (Sun Salutation) were done and thus 5 Guiness World Records were created.

The successful event has been a testament to Akshar Yoga Kendraa's commitment to Yoga, which includes effective coaching and enthusiastic participation from around the globe. Besides scripting the historic record to commemorate the 10th International Yoga Day, the Akshar Yoga Kendraa organized a series of activities designed to highlight the transformative power of yoga. Notably, Akshar Yoga Kendraa had last year entered the Guinness Book of World Records for performing three different Yoga asanas - Vashishtasana, Ushtrasana, and Halasana for the durations of 45 seconds, 60 seconds, and 90 seconds respectively.

Blue Dart Successfully Commences Drone Deliveries In Hyderabad

Blue Dart, South Asia's leading courier and integrated express package distribution company, has successfully launched drone deliveries in collaboration with Skye Air, a leader in drone technology. This move marks a significant advancement towards cleaner and more efficient delivery solutions. Building on their pioneering VLOS trials in Vikarabad, Hyderabad, in September 2021, and BVLOS trials under the Telangana Government's 'Medicine from the Sky' initiative, Blue Dart continues to lead in utilizing drone technology for logistics.

Initially focusing on the growing e-commerce sector, this innovative approach is set to revolutionize last-mile delivery by offering same-day delivery for shipments, significantly reducing delivery time and environmental impact. This milestone achievement notably coincided with World Environment Day, emphasizing Blue Dart's commitment to sustainable logistics practices.

On this initiative, Balfour Manuel, Managing Director, Blue Dart, says, “The logistics sector in India is experiencing an exhilarating phase. The nation's robust economic growth, coupled with the aspirations of its consumers and growth in Tier 2 & Tier 3 cities, has significantly boosted purchasing power. This surge in demand emphasizes the need for innovative solutions that drive growth while ensuring efficiency and sustainability. As we witness the marvel of drone technology, we eagerly anticipate extending this service further, with plans to cover additional pin codes in subsequent stages with our partners.”

With a rich legacy spanning over four decades, Blue Dart has set the standard for reliability, resilience, and responsiveness in the express logistics industry. The successful initiation of drone delivery operations further solidifies Blue Dart's position as an industry leader, reaffirming its commitment to continuous innovation and top-notch service.

Vitesco Technologies Presents “Rotor Lock Actuator For Electrified Vehicles”

* Combination of park lock, rotor position sensing and brush system for electric axles in one module

* Reduction of complexity, packaging space and costs

* Showcased during SIA POWERTRAIN in Lille, France, from June 19 to 20, 2024

Vitesco Technologies, a leading international manufacturer of advanced drive technologies and electrification solutions, is presenting the new Rotor Lock Actuator at the SIA POWERTRAIN in Lille (France). The module for electric vehicles combines three key functions in one unit. It includes a park lock function, precise rotor position sensing and optionally also the brush system for externally excited synchronous machines (EESM). This reduces complexity, packaging space on the e-axle and costs for customers.

More functionality with lower costs

To secure the parking position, the majority of electric vehicles use a mechanical park lock in the reducer gearbox in addition to the park brakes at the wheels, which also represents today's state-of-the-art solution for a safe vehicle parking condition. This takes up considerable space in the vehicle. The innovative rotor lock approach relocates this park lock functionality from the gearbox to the rotor shaft of the e-machine, creating a more streamlined and cost-effective system design.

“The key to the success of e-mobility is the reduction of costs and complexity”, explains Robert Paul, Head of the Actuation business unit at Vitesco Technologies: “By combining up to three functions in one product our Rotor Lock Actuator enables us to offer high functionality while optimizing both packaging space and costs.”

The end-of-shaft position on the rotor enables a smaller actuator, which can be easily integrated into the vehicle's drive. This high degree of mechatronic integration minimizes the space required in the vehicle, leading to a more compact packaging. Furthermore, this new position facilitates the integration of further functions in the module, such as the brush system for EESM as well as the inductive Rotor Position Sensor, which eliminates the need for separate control units, sensors and harnesses, thus saving additional costs for component integration and electrical connections.

Thanks to implemented sensing redundancy, robust cyber security measures and advanced internal diagnostics, the functional reliability and safety of the module, which is driven by a 12 V DC motor, are guaranteed. The Rotor Lock Actuator can be easily integrated into the drivetrain and communication networks, ensuring effortless installation. Thanks to the inductive Rotor Position Sensor functionality, the vehicle owner benefits from an increased range due to the optimal control of the motor commutation. The module also enhances parking safety by reducing vehicle movements when the rotor lock is engaged. The smart interface design between locking element and rotor prevents accidental engagement of the lock while driving. The lock is activated and deactivated in less than 250 milliseconds.

Vitesco Technologies at SIA POWERTRAIN 2024

The Rotor Lock Actuator will be revealed to the public for the first time during the SIA – an international powertrain trade fair – from June 19 to 20, 2024, in Lille. Moreover, Vitesco Technologies will be showcasing its High-Voltage Box for electric vehicles at the trade fair. It presents a new approach to the system architecture for charging and conversion electronics in vehicles and will be supplied to the Renault Group for battery electric vehicles as of 2025. As another highlight, the company will exhibit its EESM rotor, which, unlike PSM, does not require rare earth magnets. Combined with sophisticated winding technology, the innovative rotor can be an economical option – especially for electric vehicles with higher performance requirements.