* The campaign film invites guests to pause, reconnect and embrace the joy of being fully present
JW Marriott, part of Marriott Bonvoy's global portfolio of more than 30 brands, today unveiled a campaign film featuring Global Brand Ambassador Aishwarya Rai Bachchan. Inspired by the brand's global Stay in the Moment philosophy, the film celebrates the joy and connection that unfolds when we give ourselves fully to the present. The core thought of the campaign reflects JW Marriott’s longstanding belief that true well-being begins with taking the time to feel whole, present, and connected.
Building on the collaboration announced in June, the film opens with a simple question: "What makes a moment a moment?" Shot at JW Marriott Juhu, it follows Aishwarya Rai Bachchan through a series of moments that feel intimate, unhurried and full of joy. Whether in the midst of a wedding celebration, surrounded by laughter, warmth and the people who matter most, sharing a meal, raising a toast, or discovering something new, the film spotlights how the simplest experiences become meaningful when we are fully present. The film closes with a resonant thought: "What makes a moment a moment is when you stay in it." reflecting JW Marriott's longstanding belief that true well-being begins with taking the time to feel whole, present and connected.
To watch the film, visit link
For today's luxury traveler, well-being is increasingly shaped by the opportunity to slow down, reconnect and experience each moment more deeply. A 2025 study by The Luxury Group by Marriott International found that 90% of affluent Asia-Pacific travelers now cite wellness experiences as a key factor in their booking decisions, up from 80% the previous year. Stay in the Moment speaks to this desire for more intentional travel, inviting guests to slow down and share meaningful moments with the people who matter most.
About JW Marriott
JW Marriott is part of Marriott International’s luxury portfolio of brands and consists of beautiful properties and distinctive resort locations around the world. JW Marriott is a tribute to the founder of Marriott International, J. Willard “J.W.” Marriott, who prioritized his own well-being so that he could take better care of others. Inspired by his approach to life and rooted in holistic well-being, JW Marriott properties offer a haven designed to allow guests to focus on feeling whole – present in mind, nourished in body, and revitalized in spirit – through programs and offerings that encourage them to come together and experience every moment to the fullest. Today there are more than 130 JW Marriott hotels in 41 countries and territories worldwide that cater to sophisticated, mindful travelers who come seeking experiences that help them be fully present, foster meaningful connections and feed the soul. Visit JW Marriott online, and on Instagram and Facebook. JW Marriott is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.
About Marriott Bonvoy®
Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with more than 30 brands that are tailored to every type of journey. From The Ritz-Carlton and St. Regis to W Hotels and more, Marriott Bonvoy has more luxury offerings than any other travel program. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.

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