Axis My India And GetafixM Partner To Build Consumer Insights Consulting Practice

India’s leading consumer data intelligence company, Axis My India announced a partnership with Bharat Rajamani, Co-Founder & CEO at GetafixM – a full services marketing and media firm to build a Consumer Insights led Business Consulting Practice. Keeping consumers at the heart of the process, the partnership aims to resolve brands pressing business problems by identifying and bridging the gap between consumer and product needs.

Axis My India, which is a Harvard Business School case study, has a physical presence across India and can mobilize engagement with over 190 million Indian households, brings forth its consumer data intelligence and large-scale research capabilities to this partnership. Bharat Rajamani aims to bring forth a strong filter and present the data to the business and marketing teams in a manner which would have a positive impact on their business growth.

Commenting on the partnership, Pradeep Gupta, Chairman & MD of Axis My India said, “We are pleased to partner with Bharat Rajamani, a distinguished business leader with a rich and diverse leadership experience across EY and KPMG and a trusted business advisor. We are confident that with Bharat's consulting experience of over two decades and his unique ability to solve complex business challenges, we will be able to provide our clients with a steady and truthful representation of facts, insights, and trends across 700+ districts in India. The practice aims to enable consulting with real time data, muti phase approach of guiding brands on new product development, growth and help them measure real valuation and demand of a product based on consumers current need and future market potential. Our work doesn’t stop at the strategy stage, we will also help brands in constant monitoring and execution of these growth plans and keep a measure of the overall impact. With our combined strengths, I am highly optimistic about our success.”

Bharat Rajamani, Co-Founder & CEO at GetafixM said “In today’s era some of the key impediments for business growth are knowledge of diverse customer needs, business intelligence, competitor mapping, keeping the brand culture intact. To truly understand the needs and preferences of consumers, it is imperative to invest more resources and change our approach to business & marketing strategy. We want to bridge the industry need of good quality data by being a strong filter and present the data to the Business and Marketing teams in a way they see a great value in the process and outcome for their business growth. Our partnership with Axis My India, a trusted and established leader in consumer data intelligence, gives us the confidence to provide valuable and accurate insights to business and marketing leaders. We look forward to working together.”

The partnership aims to address the industry need for data by providing fast and accurate insights from the ground through their combined expertise in understanding the pulse of the consumers and the ability to solve business challenges.

ACC Launches ‘Bagcrete’, A User-Friendly, Pre-Blended Concrete Solution

·         ACC Bagcrete is a proportional blend of high-quality raw materials designed to produce concrete mix

·         A versatile building material that comes in two convenient forms: Dry-Mix and Wet-Mix.

ACC Limited, the cement and building material company of Adani Cement and part of the Adani Group, has been a pioneer in building innovative concrete solutions. The company's ongoing innovation process is consistent with ACC Bagcrete, a proportional balance of premium components produced to generate high quality concrete mix.

The company has added a new product dimension to the building industry with ACC Bagcrete, a hassle-free, smart, and user-friendly concrete solution for all types of construction demands. A stronger, more durable final product is produced as a result of the pre-blended components being meticulously measured to ensure uniform quality.

The product was created to offer the best compressive strength (10 MPa to 80 MPa), exceptional workability retention, and unmatched ease of placement, a trifecta of attributes that set it apart from competing products. In contrast to traditional concrete, which necessitates the mixing of various components on-site, it is a pre-blended mixture of cement, sand, and aggregates. For building projects that call for a quick and effective application method, ACC Bagcrete is ideal.

There are two functional variants of the versatile building material ACC Bagcrete: Dry-Mix and Wet-Mix. The Dry-Mix is pre-blended concrete that may be used right away with just the addition of water. Wet-Mix is pre-mixed, immediately usable concrete that doesn't require any additional mixing before use. This can be especially helpful in places with scarce water supplies or where conventional concrete mixing techniques are impractical. Both kinds of ACC Bagcrete are of exceptional quality and effectiveness. This unique concrete solution is ideal for remote job sites and maintenance projects since it can be easily transported in the form of bags, enhancing productivity.

Mr. Ajay Kapur, CEO, Cement Business, said "We are dedicated to pursuing product innovations and offering the finest products and services to our customers. We have always strived to create products of the highest calibre in order to meet the varied needs of our customers and assist them in constructing robust structures. ACC Bagcrete is a unique product that not only meets but also exceeds the demands of our customers.”

The prestigious university IIT Bombay has recently reaped significant benefits of using ACC Bagcrete for a special need in its R&D Lab of Civil Engineering Department. The M80 Grade ACC Bagcreate has also been used in various NHPC projects in spillway repairing. ACC Bagcrete is a unique solution that guarantees minimal waste, accelerates construction, and improves longevity with constant quality. In conclusion, dry-mix concrete is a versatile and convenient option for construction projects of all types.

About ACC Limited

ACC Limited is a part of Adani Cement and one of India’s leading producers of cement and ready-mix concrete. It is a member of the Adani Group - the largest and fastest-growing portfolio of diversified sustainable businesses. ACC has 17 cement manufacturing sites, over 84 concrete plants and a nationwide network of channel partners to serve its customers.  With a world-class R&D centre in Mumbai, the quality of ACC’s products and services, as well as its commitment to technological development, make it a preferred brand in building materials. Established in 1936, ACC is counted among the country’s 'Most Sustainable Companies' and is recognised for its best practices in environment management and corporate citizenship. With sustainability at the core of its strategy, ACC is the first Indian Cement Company to sign the Net Zero Pledge with Science Based Targets. 

NSE Launches WTI Crude Oil And Natural Gas Futures Contracts

India's leading stock exchange, National Stock Exchange (NSE), post receipt of approval from Securities & Exchange Board of India (SEBI), has launched the rupee denominated NYMEX WTI Crude Oil and Natural Gas futures contracts in its Commodity derivatives segment, on May 15, 2023.

Earlier, NSE had signed a data licensing agreement with CME Group allowing NSE to list, trade and settle rupee denominated NYMEX WTI Crude Oil and Natural Gas derivatives contracts on its platform. The addition of these contracts has expanded NSE’s product offering in the Energy basket as well as its overall commodity segment. The launch of these contracts will provide effective trading and hedging opportunities to the market participants, with the availability of key energy products on a single trading platform. 

Shri Sriram Krishnan, Chief Business Development Officer, NSE said: "It gives us immense pleasure to inform the market participants that NSE has launched the NYMEX WTI Crude Oil and Natural Gas futures contracts today. NSE has been the trusted exchange of market participants for close to three decades, due to its robust technology platform with high levels of safety and resilience for trading.  With NCL providing settlement guarantee and ease of collateral fungibility across all NSE market segments, we hope that these two contracts will provide market participants with an efficient avenue to hedge their price risk and meet their trading objectives.”

For more information on the contract specifications, participation by FPIs (Foreign Portfolio Investors), transaction charges, etc., you may refer to the latest circulars issued by the Exchange / Clearing Corporation.

About National Stock Exchange of India Limited (NSE):

National Stock Exchange of India (NSE) is the world’s largest derivatives exchange by trading volume (contracts) as per the statistics maintained by Futures Industry Association (FIA) for calendar year 2022. NSE is ranked 3rd in the world in the cash equities by number of trades as per the statistics maintained by the World Federation of Exchanges (WFE) for calendar year 2022. NSE was the first exchange in India to implement electronic or screen-based trading. It began operations in 1994 and is ranked as the largest stock exchange in India in terms of total and average daily turnover for equity shares every year since 1995, based on SEBI data. NSE has a fully integrated business model comprising exchange listings, trading services, clearing and settlement services, indices, market data feeds, technology solutions and financial education offerings. NSE also oversees compliance by trading, clearing members and listed companies with the rules and regulations of SEBI and the exchange. NSE is a pioneer in technology and ensures the reliability and performance of its systems through a culture of innovation and investment in technology.

For more information, visit: www.nseindia.com

All India K-POP Contest Begins T Commemorate The 50th Anniversary Of Diplomatic Ties Between South Korea & India

·       Presented by  LG Electronics

·       More than 11,000 participants in the first round

·       Deadline for online submission extended due to overwhelming response

India gets on Korean wave, as K-POP Contest is back again to sweep you off your feet. LG Electronics in association with Korean Cultural Centre India announces the launch of All India KPOP Contest 2023 Presented by LG. Recently an MOU is signed between LG Electronics India & Korean Cultural Centre India. The fierce competition consists of four rounds: online, regional, semi-finale and grand finale. This year LG Electronics & Korean Cultural Centre India has received an overwhelming response with over 11,000 applications in the first round. Because of this participants submission date was extended by 2 days to 13th May 2023.

In the first round, participants from across the country are submitting their vocal cover in Korean and dance choreography of K-POP songs and uploading the videos on the K-POP Contest website. Participants will also get a discount coupon of LG XBOOM. Selected participants will now qualify for the regional round which is to be conducted across 11 cities. Winners of the regional round, 1 vocal and 1 dance from each city will reach the semi-final round. The participants in the semi-final round will get the opportunity to participate in the K-Pop Academy conducted by K-POP dance instructors from Korea. Winners of the semi-final will move to the final round that consists of special performances by winners of K-POP event held previously and musical performance by popular K-Pop bands.

Recently LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of ‘Life’s Good’ with a more dynamic and youthful look across all physical and digital customer touch points.  LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. KPOP association will certainly help the brand to offer an experiential platform to young audience.

To know more visit: https://lgindianewsroom.com/lg-kpop-contest/

About LG Electronics India Pvt Ltd               

LG Electronics India Pvt. Ltd. (LG Electronics), a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics - Home Entertainment, home appliances*, HVAC, IT hardware. In India, LG Electronics has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.

*Home Appliances include- Refrigerator; Washing Machine, AC, Water purifier, Microwave, Fan, Dishwasher & Air purifier

Photo Caption: (From left to right)-Mr Jae Hyung Jun, Marketing Director, LG Electronics India, Mr Hwang II-Young, Korean Cultural Centre Director(KCC).

American Tourister Urges To Explore The Unexplored & Challenge One's Own Limits With Its New Campaign, "Born To Cross Boundaries"

American Tourister is a well-known international luggage brand that has stood tall for the past 90 years. With the design ethos of American Tourister bags reflecting vibrant, joyful and trendy backpacks as well as luggages, the brand beckons resilient, efficient, and trendy products. Moreover, it emphasizes on making traveling fun and adventurous. 

The partnership with ace cricketer Virat Kohli, as the brand ambassador of American Tourister has been going strong for the past seven years and the duo have delivered striking and off beat campaigns seamlessly. Like the earlier widely appreciated campaigns, the new campaign encourages travellers to unleash their adventurous side and surpass their inhibitions. 

"Born To Cross Boundaries" - the latest campaign challenges people to embrace the unexplored side of themselves. The campaign aims the audience on a journey that goes beyond their comfort zones and pushes past their personal boundaries, spurring that American Tourister luggage is built to celebrate the spirit of true traveller who is willing to explore and have fun when travelling across world. It doesn’t just recognize the need for luggage which enables people to travel, it goes beyond, which has been beautifully captured in the TVC.

The brand's recent TVC displays colossal mountains, oceans & new cultures bringing a whiff of adventure. It embarks with Virat Kohli plunging into freezing water to bungee jumping from bridges, skilfully playing the Alpine Horn, and donning a skirt, a cultural Scottish outfit. As he dives into these myriad experiences, his fearless and exuberant spirit is witnessed vividly. This new campaign showcases an individual pushing themselves out of their comfort zones & personal boundaries to celebrate their wilderness. It wants them to break their barriers, make discoveries, and indulge in new experiences.  In sum, it wants them to cross their boundaries.

Speaking about the campaign, Jai Krishnan, CEO Samsonite India stated, "American Tourister is truly a global, international and inspirational brand. It goes beyond only recognising the necessity for luggage that can facilitate travel. It inspires individuals to seek out experiences rather than the conventional tourist activity of sight-seeing. This campaign really brings to life this facet of American Tourister. It is a brand designed to honour the spirit of pushing our boundaries and crossing our fear"

Adding to this, Anushree Tainwala, Executive Director - Marketing shared “American Tourister wants  to push people to overcome their own limitations. This film along with Virat Kohli showcases an exploratory and fun attitude, convincing people to push their limits and cross their boundaries wherever they are travelling in the world"

Raj Kamble, Chief Creative Officer of Famous Innovations, said, “Born to Cross the Boundaries' campaign is all about celebrating the emerging culture of going beyond tried and tested things by pushing the limits and experiencing new things. It's a call to action to step out of your comfort zone. We're thrilled to have worked with Virat Kohli and American Tourister to create such an impactful campaign."

The TVCs will be further amplified through an integrated campaign spanning digital, electronic, outdoor, and social media. Truly,  fashionable, cutting edge, swag-worthy luggage bags, American Tourister is a brand for young and adventurous world travellers.

Facts (Name of the agencies):

CREATIVE AGENCY: Famous Innovations

PR AGENCY: Frangipani Communications

Link to the campaign.

Youtube: https://www.youtube.com/watch?v=Y6Pjf7jqJgA

Instagram: https://www.instagram.com/reel/CqcRCnfssSz/

About American Tourister:

American Tourister is a well-known international luggage brand that has stood tall for the past 90 years. It is positioned in the midst of the pyramid at the mass premium segment, making it a fine mix of premium and accessible. The brand caters to travellers in search of resilient, efficient, and trendy luggage. American Tourister's marketing positioning in India reinforces its commitment to innovation, design, and quality, and positions the brand trendy, joyful/fun, vibrant routed in values and forever genuine. It is a trustworthy option for travellers who are always at the forefront of exploring new places, satisfying their curiosity and who also looks for genuine brand that offers new innovations.

Nestlé Health Science Reiterates Its Commitment For Healthier Lives, With Launch Of ‘Resource Fiber Choice’ For Improved Gut Health

Strengthening the commitment to enable people live healthier lives, Nestlé India has launched Resource Fiber Choice, a unique and effective gut health solution. Resource Fiber Choice contains PHGG (Partially Hydrolyzed Guar Gum) – a prebiotic dietary fiber that is proven to help relieve constipation and improve gut health. PHGG is derived from naturally sourced guar gum beans (gwarfali) and is gentle on the body, thus making it a safer gut health solution. Not only this, the innovative solution from Nestlé Health Science is rich in Immuno-Nutrients, providing 30% daily allowance of Zinc, Selenium, Vitamin A, C and D that strengthens the normal immune system.

It is estimated that 1 out of every 4 individuals in urban India suffer from gut related issues. The key factors causing the condition include inadequate fiber intake, irregular eating habits, low water intake, stress, consumption of fatty and oily food amongst others. The PHGG content of Resource Fiber Choice is plant derived, making it suitable for consumption for gut health maintenance without the fear of habit formation.

Resource Fiber Choice offers superior sensorial parameters compared to existing solutions for constipation. The product is neutral smelling, neutral tasting and is versatile. It can be used with water, any beverage and even food, without altering taste and smell, thus setting the product apart from other products available in the market.

Talking about the launch of the product, Mansi Khanna, Head, Nestlé India Health Science, said “As a global leader in the science of nutrition, we fill nutrition gaps and provide innovative products for a healthier future. Consumers today are looking for products that solves constipation and improves overall gut health. While there is a plethora of products in the market, Resource Fiber Choice addresses a need gap of effective and gentle solution. It is rich in immunonutrients and is palatable unlike majority of the products in the market. It can be used with water or any food and beverage e.g. milk, juices, curd without changing the taste or texture. With this launch we are furthering our commitment to empower healthier lives.”

Nestlé Health Science is a global leader in the space of nutritional science. It focuses on advancing the therapeutic role of nutrition to change the course of health management for consumers, patients, doctors, nurses and its partners in healthcare. The key products include- RESOURCE High Protein, OPTIFAST and RESOURCE Diabetic, PEPTAMEN, THICKEN UP CLEAR, RESOURCE Renal and RESOURCE Dialysis. Nestlé Health Science also has a dedicated team of clinical experts who engage with healthcare professionals across India for awareness and education.

NuRe Bharat Network To Launch The Super App ‘PIPOnet’, Connecting Advertisers To Consumers Through RailTel’s WiFi Network

* It will allow the advertisers to connect deeply with the people of Bharat across Tier 1,2,3&4 towns of India

NuRe Bharat Network, a joint venture consortium between 3i Infotech Limited a leading digital transformation and technology solutions provider, FISST and Yellow inc. today announced the launch of the Mobile App – PIPOnet. RailTel Corporation of India Ltd, a Miniratna PSU under the Ministry of Railways, has partnered with the consortium, led by 3i Infotech to monetize its Public WiFi across the Indian Railway network.

The Indian Railways is the largest railway network in Asia with a daily count of 23 million passengers and more than 1.5 million users logging every day to the WiFi network provided by RailTel across 6109 railway stations.  The PIPOnet App (Powered by Railtel) will help the users with integrated services like e-ticketing, travel and stay reservations, porter booking, music, infotainment, edutainment, OTT channels and various helpline services. PIPOnet will also provide an e-commerce platform for Bharat’s artisans to sell their wares across India. As NuRe Bharat Network through its digital marketing efforts will increase the number of logins from 1.5 million today to more than 11 million, the commercial opportunities for sellers from Bharat will increase manifolds, changing their economic profile.   

The initiative sights the need and advantages of connecting all large, medium, and small advertisers across the country to connect with the nation’s populace. Onboarding PIPOnet will allow the advertisers to connect deeply with the people of Tier 1,2,3&4 towns of India based across rural, semi-urban and urban cities. The advertisers will get a multitude of options for their ads including display banner ads, video banner ads, interstitial ads, and carousel ads in multiple dimensions and formats.

NuRe Bharat Network through its AI/ML-based Data Analytics capabilities will also provide deep dissected analysis of the viewers’ demography and preference profile. Advertisers will also be able to execute targeted communication in English and 8 regional languages to reach specific audiences across the demography. Also, integrated with leading SSPs & Ad Networks for Programmatic guarantee, direct, and real-time bidding, and PMP buys, the application will offer the advertisers an opportunity to host programmatic ads.

Speaking on the launch, Mr Sax Krishna, Chief Executive Officer, NuRe Bharat Network said, “With the launch of the NuRe Bharat Network, we plan to serve a bigger goal for the good of the country. WiFi access will be secured; hence, we can facilitate services like healthcare, education and more to the Indian populace. Especially in the Tier 3&4 towns, we want to empower individuals by giving them access to democratized Internet, thereby opening their doors to greater opportunities. Internet brings with itself a hundred possibilities, and we aim to lead with an example of a secured and thought-through method for all who are currently unable to access a high-speed internet to access it on the go.”

Mr Sanjai Kumar, Chairman and Managing Director, RailTel expressed, “We are elated at the launch of PIPOnet and the initiatives we are working towards to bring India together through a platform with immense potential. Bridging the digital divide between urban and rural India is one of our core missions. Our station Wi-Fi network covers the country’s length and breadth, and this collaboration will further unlock its true potential. We congratulate 3i Infotech and the other members of the consortium for their diligence towards this socio-economic inventiveness.”

PIPOnet, facilitating the captive WiFi portal will have a 4-step process for WiFi connectivity. Furthermore, with an average of 4-5 touchpoints for WiFi access, the platform will be able to generate 180+ million monthly pageviews and 500+ million impressions monthly, thereby providing advertisers with a mega platform to proliferate deep into the Indian populace and offer their services.

PIPOnet mobile App will be available for public use from August 2023 on the Google Play store in both IOS and Android versions. To know more about the advertising opportunities on the app, contact Anshuman Saha at anshuman.saha@3i-infotech.com

About 3i Infotech

Headquartered in Mumbai, India, since its inception in 1993, 3i Infotech has been committed to driving business value across multiple industry verticals. 3i Infotech, today, has emerged as a leading name in propelling the current wave of digital transformation initiatives, with deep domain expertise across BFSI, Healthcare, Manufacturing, Education, Telecom, Media & Entertainment, Retail and Government sectors. The company has over 5600 employees in 30 offices, 15 countries and across 4 continents. With a digital and cloud-first approach, and a range of IT services and solutions encompassing 5G in Edge Computing, Cognitive AI/ML, Data Science and Analytics and Blockchain, 3i Infotech have successfully transformed business operations of 1,200+ customers across 50 countries. The company has a very strong foothold and client base in geographies like North America, India, Asia Pacific, the Middle East, and the Kingdom of Saudi Arabia.

Website: https://www.3i-infotech.com/

About RailTel

RailTel Corporation of India Ltd, a "Mini Ratna (Category-I)" Central Public Sector Enterprise under the Ministry of Railways, is one of the largest neutral telecom infrastructure & ICT Solutions & Services providers in the country, owning a Pan-India optic fibre network covering several towns & cities and rural areas of the country. Along with a strong a reliable network of 61000+ RKM of Optic fibre, RailTel has two MeitY empanelled tier III data centres as well. With its Pan India high-capacity network, RailTel is working towards creating a knowledge society at various fronts and has been selected for the implementation of various mission-mode projects for the Government of India in the telecom field. RailTel offers a bundle of services like MPLS VPN, Telepresence, leased line, Tower Co-location, Data centre services etc. RailTel is also working with the Indian Railways to transform railway stations into digital hubs by providing public Wi-Fi at railway stations across the country and 6109 stations are live with RailTel’s RailWire Wi-Fi.

Website: https://www.railtelindia.com/