*Nearly 62% showed measurable improvement in key health indicators within 12 months
*Men above 45 years recorded the highest burden of uncontrolled hypertension
Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital, today released its latest research paper, Unlocking Health Trajectories: Real-World Biometric Trends from Insured Indian Populations, revealing that 87% of policyholders either maintained or improved their health status through regular monitoring and preventive engagement. Based on internal study of anonymised data from 2.1 million adult ABHICL customers between December 2023 and December 2025, the study is among the largest analyses of longitudinal biometric trends conducted in the Indian health insurance sector.
Out of the 2.1 million adult customers analyzed, 5.2 lakh individuals had at least two biomarker datapoints enabling longitudinal health trend analysis. The study tracked changes in blood pressure, blood sugar (HbA1c), BMI and cholesterol levels. The findings show that nearly 62% recorded measurable improvement in key health indicators within 12 months, while 37% of individuals classified as high risk moved to medium or low-risk categories during the same period. This clearly highlights the potential of regular monitoring and sustained engagement in improving health outcomes.
The analysis also found meaningful improvements across major chronic health indicators. Blood pressure improved in 32% of cases, diabetes control improved in 33%, BMI and obesity indicators improved in 34%, and cholesterol levels improved in 17% of policyholders.
Commenting on the findings, Mayank Bathwal, CEO, Aditya Birla Health Insurance, said: “As healthcare needs become more complex, the focus must move toward improving outcomes across the care journey, not just at the point of hospitalisation. The insights from this research paper that consistent monitoring and preventive engagement can help manage chronic risks more effectively over time. At ABHI, we see this as an opportunity to support better health outcomes while also improving efficiency across the healthcare system.”
Powered by ABHICL's proprietary Wellbeing Score, which combines biometric, lifestyle, wearable and mental health data, the study examined how sustained health monitoring and engagement influence long-term outcomes. The findings point to the growing role of preventive health management in helping individuals better manage chronic health risks.
Our analysis also highlighted clear demographic trends. Women above 35 years showed stronger improvement in biometric control, while men above 45 years recorded the highest burden of uncontrolled hypertension. Compared with NFHS-5 benchmarks, the insured cohort demonstrated higher rates of hypertension control (32% vs 24%), obesity control (34% vs 24%) and Diabetes control (33% vs 15%), underscoring the value of regular monitoring and early intervention in improving health outcomes.
The variations observed across demographic cohorts reinforce the value of a hyper-personalised approach to health management. By combining continuous data signals with contextual, individualised engagement, insurers can play a more meaningful role in supporting better long-term health outcomes. Importantly, the analysis demonstrates how longitudinal health data can move beyond passive reporting to actively strengthen preventive health performance, offering early signals and behaviour-linked insights that complement broader public health efforts under Ayushman Bharat Digital Mission.
About Aditya Birla Health Insurance Company Limited
Aditya Birla Health Insurance Co. Limited (“ABHICL”), is a collaboration between Aditya Birla Capital Ltd. (ABCL), holding company for the financial services businesses of the Aditya Birla Group and Momentum Group Ltd of South Africa. ABCL holds a 45.89% stake while Momentum Group Ltd holds 44.08% in ABHICL.
ABHICL commenced its operations in October 2016 and is engaged in the business of health insurance. The company’s current product portfolio includes unique offerings including chronic care and incentivized wellness. Covering over 24 million lives, ABHICL has a nationwide distribution presence in over 5000 cities through branches and partner offices, 20 bancassurance partners and over 163,000 direct selling agents. ABHICL has scaled and diversified digitally enabled distribution, and bancassurance available through more than 224+ branches & over 60 digital partners, covering customers across the country through multiple contextual byte-sized and contextual products.
About Aditya Birla Capital Limited
Aditya Birla Capital Limited (‘ABCL’) is a listed systemically important, Upper Layer Non-Deposit taking Non-Banking Financial Company (NBFC-ICC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provide a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 66,500 employees, the businesses of ABCL have a nationwide reach with over 1,759 branches and more than 200,000 agents/channel partners along with several bank partners. ABCL and its subsidiaries/JVs manage aggregate assets under management of about Rs. 7.53 Lakh Crore, and the consolidated lending book crossed Rs. 2.19 Lakh Crore as of June 30, 2026.
Aditya Birla Capital Limited is a part of the US$ 67 billion global conglomerate Aditya Birla Group, which is in the league of Fortune 500 and has a consolidated market cap of over US$117 billion, as of Jan 1, 2026. Anchored by an extraordinary force of over 227,500 employees, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, the Group’s businesses have grown into global powerhouses in a wide range of sectors - from metals to cement, fashion to financial services and textiles to trading. Today, over 40% of the Group revenues flow from overseas operations that span 41 countries across six continents with over 340 state-of-the-art manufacturing units. For more information, visit www.adityabirlacapital.com
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