#MyLifeMyYoga: Twitter Celebrates #InternationalYogaDay with emoji

Ahead of International Yoga Day 2020, Twitter has launched a custom emoji to celebrate the much-loved physical, mental and spiritual practice on the service. People can trigger this emoji by using #InternationalYogaDay2020, #InternationalYogaDay, #YogaDay2020, #YogaDay, #MyLifeMyYoga, #योगदिवस, #अंतर्राष्ट्रीययोगदिवस in their Tweets.

The health benefits of yoga have led to its worldwide acceptance and popularity, embellishing Twitter Home timelines with pictures and videos of sun salutations and other popular yoga stretches, poses and asanas. 

Well-known voices from the world of entertainment and sports have been Tweeting to share their yoga sessions, from basic wellness moves to rigorous physical exercises, they have it all covered. Here’s a look at people practising yoga to relax, rejuvenate and find their inner calm:

Embeddable Tweet: https://twitter.com/thesushmitasen/status/1253054471258517504

Kansai Nerolac Celebrates “Father’s Day and International Yoga Day” with #NerolacYogawithDad

Kansai Nerolac Paints Ltd. has constantly engaged with its audience to underline the importance of being careful in the current Covid-19 situation. With Father’s Day and International Yoga Day around the corner, Nerolac has launched an engaging contest, #NerolacYogawithDad, as an extension of its latest brand campaign #AajCarefulTohKalColourful. Through the initiative, Nerolac urges citizens to encourage their fathers to kickstart their fitness journey for a healthy and bright future! This is the fourth extension in the campaign’s ongoing series.

The initiative encourages participants to post a picture practicing Yoga with their father across social media platforms including Facebook, Instagram and Twitter with the hashtag #NerolacYogaWithDad.The winning entries will feature on Nerolac’s social media page.

The contest #NerolacYogawithDad is being promoted across Kansai Nerolac’s social media platforms.

About Kansai Nerolac Paints Limited:

With a rich heritage of 100 years in the paint industry, Kansai Nerolac Paints is one of the largest paint companies in India and the leader in industrial segment. A wholly owned subsidiary of Kansai Paint Co. Ltd., Japan, which is among the Top 10 companies worldwide, Kansai Nerolac manufactures a diversified range of products ranging from decorative paint coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for industries. Kansai Nerolac has established itself as a leader in product innovation with its initiatives including no added lead, Low VOC and HD finishes with brands like Excel. Its product portfolio and customer awareness campaigns promote environmental sensitivity. www.nerolac.com

Rostec Made the First Civilian Mi-8AMT Arctic Helicopter

Russian Helicopters holding company (part of Rostec State Corporation) started serial production of Mi-8AMT Arctic helicopters for civilian customers. Ulan-Ude Aviation Plant made the first rotorcraft which is ready to start operation.

Mi-8AMT helicopter in its Arctic version completed the flight-test program and the procedure of acceptance by an independent commission of the Federal Air Transport Agency (Rosaviatsiya). The rotorcraft's main features include a unique system for heating transmission parts, designed by JSC «National helicopter center Мil&Kamov». The system provides for quick start of engines in extremely low temperatures, even if the helicopter is deployed without a hangar for a long time. The system for heating transmission parts is complemented by an improved system for thermal protection of the cargo cabin and special thermal insulation shutters in sliding doors and cockpit doors. Special cover protects the helicopter from low temperatures, high humidity and strong wind, if it is deployed without a hangar for a long time. The helicopter systems have teflon hose, which is resistant to freezing temperatures, instead of rubber hose.

"New Mi-8AMT helicopter will be sought after by many Russian companies and government agencies implementing projects and tasks in the Arctic. The first rotorcraft is ready to start operation, and negotiations with several potential Russian customers are underway," stated Director General of Russian Helicopters Andrey Boginsky. "The holding company is making every effort to provide operators with reliable and modern helicopters, which is irreplaceable when many important tasks related to work in the region are carried out."

The helicopter is equipped with two additional fuel tanks, which allow it to fly long distances. This in very important for northern districts with low population density. The Arctic version of Mi-8AMT can fly up to 1,400 km. An emergency floatation system can also be installed on the helicopter to fly over a vast area of waters in the Arctic.

"This helicopter is necessary for air medical services, maintenance of facilities of the fuel and energy complex, and for meeting the needs of polar expeditions. It may also help organize transportation in northern regions," emphasized Managing Director of Ulan-Ude Aviation Plant Leonid Belykh.

When the helicopter was designed, great attention was given to ensuring that it is capable of flying over the Arctic terrain with few features, in the conditions of polar night, harsh weather, and when satellite and radio signals are lost. For that purpose the rotorcraft is equipped with a special navigation complex.

The complex includes several navigation systems for locating the helicopter, a radar with horizontal and vertical sweep of information on the weather, a digital autopilot, and radio stations with a wide range of frequencies. The helicopter is capable of automated hovering, flying a planned hovering route, and landing. The navigation system considerably reduces the load on the crew, and ensures greater safety of the flight.

JSC “Russian Helicopters”, a part of Rostec State Corporation, is a leading player in the global helicopter industry, the sole Russian designer and manufacturer of helicopters. The Holding Company was established in 2007 and is headquartered in Moscow. We operate five helicopter assembly plants, two design bureaus, component production and maintenance enterprises, aircraft repair plants and one helicopter service company providing after-sales support in Russia and abroad. The customers of the Holding Company are the Ministry of Defense, the Ministry of Home Affairs, EMERCOM of Russia, and other state customers, Gazpromavia, UTair Aviation company, large Russian and foreign companies.

State Corporation Rostec is one of the largest industrial companies in Russia. It unites more than 800 scientific and industrial organizations in 60 regions of the country. Its key areas of activity are transport engineering, electronics, medical technology, chemistry and innovative materials. Rostec holdings form three clusters: electronics, weapons and aviation. The corporation’s portfolio includes such well-known brands as AvtoVAZ, KAMAZ, Kalashnikov, Russian Helicopters, Uralvagonzavod and others. Rostec is active in the implementation of all 12 national projects. The company is a key provider of Smart City technology, it is engaged in the digitalization of public administration, industry and social sectors, and it is developing plans for the development of 5G wireless technologies, an Industrial Internet of Things, big data and blockchain systems. Rostec partners with leading world manufacturers such as Boeing, Airbus, Daimler, Pirelli and Renault. The corporation’s products are delivered to more than 100 countries worldwide. Almost a third of the company's revenue comes from the export of high-tech products.

Only 11% Truckers and Farmers in India Prioritise Healthy Lifestyle: Castrol India Study

Study Report 

* As per a recent study by Castrol India, 65% truckers and farmers do not indulge in any form of fitness due to a lack of interest and time

* On the occasion of International Yoga Day, Castrol India, in partnership with The Yoga Institute of Mumbai, refreshes the Castrol CRB Turbomax Truck Aasana and CRB Plus Khet Aasana programme to support a healthier lifestyle and to build immunity among truckers and farmers

* Ministry of AYUSH, Government of India, endorses the initiative and actor Randeep Hooda joins the campaign to amplify the importance of healthy living

* Castrol India will launch an exclusive helpline to assist truckers and farmers know more about these specially curated Truck Aasana and Khet Aasana

The trucker and farmer communities have served as the backbone of India for generations. While they work tirelessly even through the current testing times, these communities continue to lead sedentary lifestyles, neglecting their health and immunity. A recent study by Castrol India reveals that while 1 in 3 truckers and farmers admitted to having health related issues including back pain, lack of sleep, tiredness and joint pain; only 11% of them were inclined towards building a healthier lifestyle and immunity, which features as one of the lowest priorities among these communities.

The study also brings to light that over two-thirds (68%) of the respondents were concerned about the health of their families as well as themselves. However, the research underlines a lukewarm approach towards healthy lifestyle and wellbeing as nearly two-thirds (65%) of the respondents admitted to not indulging in any form of fitness due to a lack of interest and time. Despite the aforementioned health concerns, 1 in 3 truckers and farmers also admitted to not making any efforts to lead healthier lives.

Reiterating the importance of Yoga for a healthier lifestyle and wellbeing, on International Yoga Day, Castrol India has partnered with the Yoga Institute of Mumbai, as in the past two years, refreshing its health programme for truckers and farmers to strengthen their wellbeing and introduce ethos of healthy lifestyle in their daily routine through a curated set of aasanas.

Talking about the initiative, Sandeep Sangwan, Managing Director, Castrol India Limited said, “Our truckers and farmers have been working relentlessly to ensure our lives remain undeterred during these extraordinary times. We salute them for keeping India moving. Castrol continues to play its part of being a responsible brand and supporting communities by facilitating a culture of fitness through Castrol CRB Truck Aasana and Khet Aasana programmes for our truckers and farmers.”   

As part of the health program, Castrol India will additionally launch an exclusive helpline to assist these communities know more about these specially curated aasanas.

The initiative will feature Bollywood actor Randeep Hooda paying tribute to the communities for their selfless service and persuading them to prioritize their health. 

“It’s critical we change the outlook of these communities and help them lead a healthier life. It’s important considering the tough times we are living in. This International Yoga Day, Castrol CRB and I hope to encourage truckers and farmers across the country to adopt the practice of yoga, work towards leading a healthy lifestyle and make themselves strong from within,” said Randeep Hooda.

"This programme is in line with the Government of India and our Hon'ble Prime Minister's vision of yoga being a way of life and reaching every household. Congratulations to Castrol India on initiating this programme that ensures our truck drivers and farmers are healthy so they can continuously support our country,” said Shripad Naik, Hon’ble Minister of State (Independent Charge), Ministry of AYUSH, Government of India.

Over the past two years, Castrol India has touched the lives of over 3,25,000 truckers and farmers with Castrol CRB Turbomax Truck Aasana and CRB Plus Khet Aasana, reaching over 50 cities and 2,000 villages, advocating the role of these aasanas to improve their lifestyle. 

About Castrol India: Castrol, is one of the world’s leading lubricant brands and has a proud heritage of innovation and fuelling the dreams of pioneers. Castrol India Limited is one of India’s leading lubricants company and has established itself as a pioneer and innovator in the Indian lubricants industry. Its iconic brands such as Castrol CRB, Castrol GTX, and in more recent times power brands like Castrol Activ, Castrol MAGNATEC and Castrol VECTON, are used by millions of consumers and customers across the country. The company also has a presence in select segments like High Performance Lubricants and metalworking fluids in industries as varied as automotive manufacturing to mining to machinery and wind & energy.

Castrol India has a large manufacturing and distribution network in India with three manufacturing plants and a distribution network of 350 distributors who sell to consumers and customers through over 100,000 retail outlets. Castrol sub-distributors also reach additional outlets in rural markets whilst Castrol India also directly services over 3,000 key institutional accounts.

Besides providing world class products and services, Castrol India is focused on safety, compliance and quality as its number one priority.

Hyundai Partners with HDFC Bank Offering Customised Online Car Financing Solutions on ‘Click to Buy’

Finance Solutions 

* First OEM to offer retail financing solutions on online car buying platform

* Eliminates customer need to visit HDFC Bank/ Branch to avail car financing solutions

* Customised retail financing solutions available at the click of a button

Hyundai Motor India Limited (HMIL), country’s first smart mobility solutions provider and largest exporter since inception, announced its partnership with HDFC Bank, offering industry first online auto retail financing solutions to the customers on India’s only end-to-end online automotive retail platform ‘Click to Buy’.  

Under the ambit of this partnership, Hyundai will offer its customers customised car financing solutions from HDFC Bank directly on the ‘Click to Buy’ online car buying platform. Through this partnership, customer can opt for loans and get the requisite funding to complete life goals of buying their Favourite Hyundai car. The integration of HDFC Bank’s car finance solutions on ‘Click to Buy’ adds further comfort to customers as it eliminates the need for customers to visit HDFC Bank/ Branch to avail loans.

Commenting on the partnership, Mr W S Oh, Executive Director – Corporate Planning, Hyundai Motor India said “Keeping our promise of providing a holistic digital car buying experience to our customers, our partnership with HDFC bank will forge a new beginning for the customer purchase journey from any virtual location with the most lucrative finance deals. Since the launch of Click to Buy, we have received over 9 lakh visitors on the platform and have recorded over 17 000 Registrations in two months. 

Speaking on the alliance Mr. Arvind Kapil, Country Head for Retail Lending at HDFC Bank, "The partnership with Hyundai Motor India is in line with our belief that a digital eco-system needs to be created to enhance customer experience, particularly in the current environment. An eco-system that brings OEMs, dealerships and financiers together and enables a customer to purchase a new car sitting in the comfort of their homes. At the core of our digital strategy is Analytics and APIs .Analytics helps us understand our customers better and give them customized product offerings and services. While APIs enables us to create a seamless connect between various stake-holders keeping the customer at the centre. We are happy to say the association with Hyundai Motor India is a win-win not just for customers but all players in the auto industry”

‘Click to Buy’ is designed to facilitate end-to-end retail of Hyundai cars online making owning a new car – contactless, safer, convenient and hassle free. With ‘Click to Buy’ Hyundai is offering access to its complete range of car models and is the only platform that covers all stages of customer purchase journey in an even more seamless and convenient manner. Through this online car buying platform, Hyundai is offering customer delight with features such as on-road prices, dedicated sales consultants, online finance options, fastest loan approval for pre-approved customers, unique deal codes for customer discounts, estimated time of delivery, special online promotions, online booking for test drive cars (Fully Sanitized) and home delivery of completely sanitized cars. 

Need of the Hour: How Robots will Change the Approach of Travel and Hospitality Sector

Robots have started to impact our lives and are the need of the hour, with respect to the current pandemic situation. From cleaning floors, swimming pools, to serving at restaurants and greeting at airports, they are everywhere. These little technological wonders are fast invading our world to make it an easier place to live in. Infact, a study has revealed that service robots in hotels could help boost the hospitality and travel industry, which had somewhere taken a backseat during this Covid-19 outbreak.

With shopping malls, airports, railway stations, offices, restaurants opening up, deployment of these non–human devices is need of the hour. These tiny robots can be the "New Normal" for maintaining proper social distancing, hygiene and constant monitoring. In the days to come, these contactless technologies will revolutionise the way travel and hospitality sector approach for the post COVID world.

Many of the commercial establishments like Hotels, Hospitals have already started to deploy them to limit human interventions. For instance -Hotel chains like Hyatt, Dr Reddy’s, and ITC are already taking help of floor cleaning robots from Milagrow Humantech, to disinfect and maintain hygiene as they started operations, FabHotels, one of the leading budget hotel chains in India has also been taking various initiatives and implementing a host of measures for its guests and employees.

These floor disinfecting robots can navigate and sanitize the floors without any human intervention. It can destroy COVID spores on floor surfaces (if any)using sodium hypochlorite solution, as recommended by ICMR. As commercial establishments started opening for the public again but following these numerous measures, it would be interesting to witness how these devices will shift the approach to a contactless world.

Mamaearth to Bring Back Smiles and Distribute More than 20,000 Face Masks through its Goodness Ambassador Program

After distributing more than 50,000 hand sanitizers to people in need, Mamaearth, a toxin-free personal care start-up has launched yet another campaign that demonstrates the brand’s resolution for responsible marketing.  

With the brand promise of ‘Goodness Inside’, the idea of goodness in action is integral to the brand. When the pandemic struck and brought with it some unprecedented challenges, Mamaearth decided to appoint “Goodness Ambassadors” in a bid to help the community. These influencers not only spread awareness about the WHO guidelines for precautions against the infection but also distributed free sanitizers to people like security personnel, healthcare workers, delivery agents, domestic help, and others who needed it the most.

Now, as the lockdown eases, more people will venture out of their houses to this new normal. While people take all the precautions to stay safe, their smiles will be hidden behind the face masks. So, Mamaearth decided to find a way to spread smiles through the face masks themselves. They’ve created face masks with a simple smile printed on them, and are sending it across to all their Goodness Ambassadors. 

Being an environmentally conscious organization that believes in the conservation of Mother Earth for future generations, their masks are of cotton cloth that won’t add to the plastic in oceanic waste. These cloth masks are washable and reusable as well.

“Smiles have been the universal way to greet people for ages. It’s an expression of happiness at seeing the other person. It’s how you let someone know you’re pleased to see them. It’s also a way to show gratitude. It’s an amalgamation of many positive emotions. Our face masks are an important layer of precaution, but our smiles will be lost behind it to everyone we meet. The ‘Let your Smile Show’ Campaign is an initiative to put a smile on the face of the mask wearer, and remind others looking at them to smile too.” Said Ghazal Alagh, Co-founder and Chief Mum at Mamaearth. 

In its bid to spread more smiles, Mamaearth has reached out to all their goodness ambassadors including employees, consumers, partners, agencies, bloggers, and influencers. The goal is to distribute more than 20,000 masks through 2500+ Goodness Ambassadors.