* As per a recent study by Castrol India, 65% truckers and farmers do not indulge in any form of fitness due to a lack of interest and time
* On the occasion of International Yoga Day, Castrol India, in partnership with The Yoga Institute of Mumbai, refreshes the Castrol CRB Turbomax Truck Aasana and CRB Plus Khet Aasana programme to support a healthier lifestyle and to build immunity among truckers and farmers
* Ministry of AYUSH, Government of India, endorses the initiative and actor Randeep Hooda joins the campaign to amplify the importance of healthy living
* Castrol India will launch an exclusive helpline to assist truckers and farmers know more about these specially curated Truck Aasana and Khet Aasana
The trucker and farmer communities have served as the backbone of India for generations. While they work tirelessly even through the current testing times, these communities continue to lead sedentary lifestyles, neglecting their health and immunity. A recent study by Castrol India reveals that while 1 in 3 truckers and farmers admitted to having health related issues including back pain, lack of sleep, tiredness and joint pain; only 11% of them were inclined towards building a healthier lifestyle and immunity, which features as one of the lowest priorities among these communities.
The study also brings to light that over two-thirds (68%) of the respondents were concerned about the health of their families as well as themselves. However, the research underlines a lukewarm approach towards healthy lifestyle and wellbeing as nearly two-thirds (65%) of the respondents admitted to not indulging in any form of fitness due to a lack of interest and time. Despite the aforementioned health concerns, 1 in 3 truckers and farmers also admitted to not making any efforts to lead healthier lives.
Reiterating the importance of Yoga for a healthier lifestyle and wellbeing, on International Yoga Day, Castrol India has partnered with the Yoga Institute of Mumbai, as in the past two years, refreshing its health programme for truckers and farmers to strengthen their wellbeing and introduce ethos of healthy lifestyle in their daily routine through a curated set of aasanas.
Talking about the initiative, Sandeep Sangwan, Managing Director, Castrol India Limited said, “Our truckers and farmers have been working relentlessly to ensure our lives remain undeterred during these extraordinary times. We salute them for keeping India moving. Castrol continues to play its part of being a responsible brand and supporting communities by facilitating a culture of fitness through Castrol CRB Truck Aasana and Khet Aasana programmes for our truckers and farmers.”
As part of the health program, Castrol India will additionally launch an exclusive helpline to assist these communities know more about these specially curated aasanas.
The initiative will feature Bollywood actor Randeep Hooda paying tribute to the communities for their selfless service and persuading them to prioritize their health.
“It’s critical we change the outlook of these communities and help them lead a healthier life. It’s important considering the tough times we are living in. This International Yoga Day, Castrol CRB and I hope to encourage truckers and farmers across the country to adopt the practice of yoga, work towards leading a healthy lifestyle and make themselves strong from within,” said Randeep Hooda.
"This programme is in line with the Government of India and our Hon'ble Prime Minister's vision of yoga being a way of life and reaching every household. Congratulations to Castrol India on initiating this programme that ensures our truck drivers and farmers are healthy so they can continuously support our country,” said Shripad Naik, Hon’ble Minister of State (Independent Charge), Ministry of AYUSH, Government of India.
Over the past two years, Castrol India has touched the lives of over 3,25,000 truckers and farmers with Castrol CRB Turbomax Truck Aasana and CRB Plus Khet Aasana, reaching over 50 cities and 2,000 villages, advocating the role of these aasanas to improve their lifestyle.
About Castrol India: Castrol, is one of the world’s leading lubricant brands and has a proud heritage of innovation and fuelling the dreams of pioneers. Castrol India Limited is one of India’s leading lubricants company and has established itself as a pioneer and innovator in the Indian lubricants industry. Its iconic brands such as Castrol CRB, Castrol GTX, and in more recent times power brands like Castrol Activ, Castrol MAGNATEC and Castrol VECTON, are used by millions of consumers and customers across the country. The company also has a presence in select segments like High Performance Lubricants and metalworking fluids in industries as varied as automotive manufacturing to mining to machinery and wind & energy.
Castrol India has a large manufacturing and distribution network in India with three manufacturing plants and a distribution network of 350 distributors who sell to consumers and customers through over 100,000 retail outlets. Castrol sub-distributors also reach additional outlets in rural markets whilst Castrol India also directly services over 3,000 key institutional accounts.
Besides providing world class products and services, Castrol India is focused on safety, compliance and quality as its number one priority.
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