Monday, July 27, 2020
Spinny Sees 400% Increase in Queries and Home-Test Drive Requests from Women
Spinny – a complete online-to-offline retail platform for buying and selling preowned or used cars – has sold more than 1,200 cars since lockdown 4.0 began. The company has observed a 400% increase in queries from women buyers since preowned cars are now considered a ‘necessity’ for urban households. For the safety of all customers and employees, Spinny has processed all orders #WithExtraCare via a contactless delivery system.
As women are inconvenienced by social distancing and other COVID-19 related restrictions, owning a car is now seen as the swiftest, safest way of personal mobility. Due to the liquidity crunch, however, along with other customers, women are opting for preowned cars. Therefore, Spinny is providing a safe modern-day solution at each touch-point keeping ‘Customer Convenience’ and safety at the center of every experience. Since the lockdown, the number of women customers is estimated to be 20% compared to 10% women car buyers in 2019.
Commenting on the trend of women preferring preowned cars, Niraj Singh, CEO & Co-Founder – Spinny said: “The ongoing pandemic has created unprecedented challenges for customers, including women. Be it buying, selling, online ordering, home-test drives or home deliveries, we have set industry standards in zero-contact processes. Men try but women helm the responsibilities of the safety of the family in a household, and with the rising enquires, it's evident that women wouldn't compromise in safety in transportation for any household.''
In its Home Test Drive #WithExtraCare, Spinny rigorously follows the necessary precautions as per WHO guidelines, with safety as the top priority. Once on the website or app, buyers go through three simple steps for zero-contact home delivery of their chosen car. Thereby, Spinny has processed numerous orders since lockdown 4.0. In facilitating online purchases, the process is wholly transparent. The car’s entire history is online with HD images covering every angle of the vehicle. Customers are given a real-time virtual tour in viewing the car. All Spinny cars displayed on the portal are available for a home-test drive at the customer’s convenience.
Besides, Spinny stringently ensures employee hygiene. Screened for temperatures daily, the staff adheres to all social distancing norms while attending to customers. Across cities, Spinny car hubs function as deep sanitization zones where each car is sanitized before and after every test drive with special focus on frequently-touched areas. During the test drive, customers receive a complimentary safety kit comprising masks, gloves and sanitizers. Once satisfied, the customer can buy the car on the spot after the test drive or request home delivery.
Spinny is redefining the auto retail of preowned cars via its seamless ‘phygital’ purchase process. Since its inception, Spinny has earned the trust of 10,000-plus customers. Currently, it operates in six cities – Delhi, Gurgaon, Noida, Bangalore, Hyderabad and Pune – via 10 car hubs. With its No Haggling Fixed Price Assurance, 1-Year Warranty and 5-Day No Questions Asked Money-Back Guarantee, Spinny has gained customers’ trust while augmenting their premium buying experience.
Spinny is a full-stack car-buying platform for the young Indian, enabling a car buying experience that is simple and delightful. Though in the early stages, Spinny has been appreciated by its customers with an above 4.5 out of 5 ratings from Spinny car owners – and a 78% NPS and 35% referral purchases. Headquartered in Gurgaon, Spinny employs 500-plus people across 6 cities in India.
An IIT-Delhi alumnus, Niraj Singh (Founder & CEO) is a serial entrepreneur and investor. Spinny was born out of his desire to deal with a core area that directly addresses the customer’s challenge – in this case, a car. He noticed the absence of a platform that offers a completely trustworthy and premium experience to people purchasing second-hand cars, even though they are spending a significant amount and the purchase is a very aspirational one for them. He was determined to solve this problem by eliminating the distrust and making the process simple and straightforward for customers.