The inaugural Air Works research, development and design program brought individual designers from Beijing, London, Los Angeles, Mumbai, New York, Paris, Shanghai and Tokyo to Nike’s headquarters.
The first class of Air Works designers worked with Nike mentors to develop distinctive 3D-printed Air Max styles, created in partnership with Zellerfeld, that reflect their individuality and celebrate their communities from around the world.
Each Air Max expression will build on Nike’s 40-year heritage of Air innovation, ensuring the future of Nike Air will be designed by those who wear it.
Each local Air Works designer will launch a limited-run, friends and family version of their shoe to be celebrated within their community throughout the coming year, leading into Air Max Day 2027.
Upon the conclusion of the inaugural Air Works design program, Nike is announcing the launch schedule for each local designer’s limited-run, friends and family silhouette.
July: Motoi Hatsuki (Tokyo)
August: Tasnim (London)
September: Marc Su (Beijing)
October: Masyn (Los Angeles)
November: Diya Joukani (Mumbai)
December: Jose Wong (Shanghai)
January 2027: Yams (Paris)
February 2027: Omi (New York City)
Further, in the spirit of Air Works 3D-printed co-creation, Nike is announcing that the Air Max 1000 will be introduced as a Nike By You offering later this year. Keep watch for details at nike.com.
No comments:
Post a Comment