Tuesday, September 12, 2023

TKM Showcases Special-Purpose Iconic Hilux During The North Tech Symposium (2023)

Basis comprehensive market survey, TKM displayed special-purpose Hilux (two vehicles) modified with the support of an authorized external vendor, that can fulfil specific customer requirements, suiting varied needs, and apt for army usage

Jammu, 12 September 2023: Toyota Kirloskar Motor (TKM) today showcased two special purpose iconic Hilux, modified with the support of an authorised external vendor, at the North Tech Symposium 2023 (NTS), a technology-showcase annual event conducted by the Northern Command of the Indian Army in collaboration with Society of Indian Defence Manufacturers (SIDM) & IIT Jammu. This event aims to promote state-of-the-art indigenous development and production of defence technological capabilities and attain “Atmanirbharta” (self-reliance in defence sector). Further, this year reflects a bigger leap in reinforcing the Indian army’s endeavours in the areas of Synergy & Research Development and Innovation for modernization of the Indian army.

Having conducted comprehensive market survey to understand the different mobility requirements of the specific consumers which includes Indian Army, TKM through its authorised external vendor has made certain modifications on the versatile Hilux (two units displayed), to suit the varied needs which can also aptly meet the Indian army requirements. These curated vehicles signify TKM’s commitment to identify unique solutions to meet special customers’ requirements including army usage, and thus support the evolving mobility needs across markets and verticals, thereby providing ‘Mobility for All’.

Further to such market survey, TKM has applied two distinct modifications through an authorised external vendor, to the Toyota Hilux namely the Field Diagnosis Vehicle (FDV) and the Rapid Intervention Vehicle (RIV), to serve specific army needs and other special consumer requirements. Given the operational and logistic challenges of Indian army, owing to diverse terrain and climatic conditions, it necessitates more customisation and dedicated solutions to significantly overcome the on-ground challenges of the troops. In this direction, the FDV is designed to provide essential vehicle servicing in remote locations, supporting the Army at defence sites. On the other hand, the RIV is equipped for firefighting and rescue operations during emergency situations. In addition to these modified versions, the general-purpose Hilux (catering to the general customers’ personal and business uses) was also on display at the Symposium being held during Sep 11-13th at the IIT, Jammu. Reiterating, during July 2023, TKM handed over a fleet of Toyota Hilux, marking the company’s first-ever delivery of its Hilux to the Indian Army.

Commenting on the occasion, Mr. V. Wiseline Sigamani, General Manager – Strategic Business Unit (North) of Toyota Kirloskar Motor, said “We take great pride and consider it a true honour at TKM to have the opportunity to present the customized variants of the iconic Hilux, during the North Tech Symposium 2023, thereby displaying our technological prowess and offer solutions to the Indian army. Following an in-depth study conducted by our team, we have identified and developed few upgrades to the Hilux through our authorised external vendor, that can greatly benefit the other special customers and the Indian Army. Needless to mention, world-wide, the Hilux is celebrated for its exceptional off-road capabilities, unmatched reliability, powerful performance, and advanced safety features. Looking ahead, we remain committed to providing unwavering support to our esteemed Indian army by tailoring our Hilux offerings to meet their unique needs and serve specific defence purposes”.

Globally, the Hilux sales have surpassed 20 million units winning hearts of many discerning customers from over 180 countries. Through more than five decades and eight generations, the Toyota Hilux has created extraordinary experiences and an unbreakable bond with those who desire awesome drives. The Toyota Hilux, which is tailored to meet the needs of customers seeking a versatile utility vehicle, excels not only in off-roading adventures on challenging terrains but also in everyday city use. Furthermore, it caters to emerging businesses, serving as a campervan, supporting farming, defence, mining, construction, and functioning as a rescue van, among other applications.

With its robust powertrain featuring a 2.8-liter Four-Cylinder Turbo-Diesel Engine, the Hilux offers a choice between a 6-Speed Automatic and 6-Speed Manual Transmission. Alongside its impressive array of features and a powerful engine, the Hilux stands out for its exceptional durability, cost-effective maintenance, and versatile practicality across a range of applications. Additionally, the Hilux's impressive water wading capacity of 700mm positions it as an ideal choice for navigating rugged Indian trails, setting a new benchmark in off-road capability.

As the demand for 4x4 SUVs continues to grow in India, the Toyota Hilux has received significant acclaim from customers due to its attractive design and excellent driving comfort. Furthermore, TKM recently announced its foray into the 4X4 Expedition, specially curated experiential drives, designed to connect with the 4x4 enthusiasts and provide opportunities to unleash the true potential of their 4x4 SUVs including the legendary Hilux. The first-ever ‘Great 4x4 Expedition by Toyota’ started with a zonal drive in South of India during May 2023, followed by the West Zone held in Sep 2023, where 4X4 enthusiasts participate in a thrilling journey with adventure and community camaraderie as a key essence. Soon, this expedition will continue in the Eastern and Northern zones as well.

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