Wednesday, September 13, 2023

Bisk Farm Appoints Saikat Ghosh As Senior Vice President And Head Of Sales

SAJ Food Products Pvt Ltd, one of India’s leading FMCG company known for its Bisk Farm brand of biscuits, has announced the appointment of Mr. Saikat Ghosh as the Senior Vice President and Head of Sales for its flagship brand, Bisk Farm. The brand is popular for its delectable range encompassing Biscuits, Cookies, Cakes, Wafers, and Rusks. The brand's irresistible offerings have earned it a special place in the hearts of Indian consumers.

Expressing his delight on the appointment of Mr. Ghosh, the Executive Chairman of SAJ Food Products Pvt Ltd. Mr. Arpan Paul, said ”We warmly welcome Saikat to the Bisk Farm family. His extensive experience and outstanding accomplishments in the FMCG sector align perfectly with our vision of becoming the leading biscuit and confectionery brand in India. We firmly believe that his leadership will be instrumental in propelling Bisk Farm toward new horizons of growth.“

Saikat Ghosh brings with him a wealth of experience to his new role, garnered over multiple successful stints in the FMCG domain. Most notably, he made significant contributions during his 15-year tenure at Dabur India, followed by over a decade of pivotal involvement with Emami Ltd. Mr. Ghosh's expertise spans various facets of the fast-moving consumer goods industry. His profound insights and strategic acumen are poised to drive Bisk Farm's growth to new heights.

Echoing Mr. Paul's views, Mr. Vijay Kumar Singh, Bisk Farm's Managing Director, added, "Mr. Ghosh's appointment comes at a crucial juncture as we seek to strengthen our market presence. With his deep industry knowledge and proven leadership, we are confident that he will be able to lead our sales team and contribute to Bisk Farm's continued success.”

"I am delighted to join Bisk Farm, a brand that has truly captured the hearts of millions,” Saikat Ghosh stated. “I am confident that, together with our people as well as business partners, we can build on the brand's strong foundation and contribute to the brand's mission of delivering exceptional products, fostering sustainable growth, and elevating Bisk Farm to greater heights.”

ABOUT SAJ Food Products

SAJ Food Products Pvt Ltd, headquartered in Kolkata is one of India’s leading FMCG Companies. Founded in 2000, SAJ Food has attained the position of becoming India’s fourth-largest biscuit and bakery manufacturing company with a presence across 23 states in India. Currently, SAJ operates with six state-of-the-art manufacturing facilities spread across three states – Maharashtra (Nagpur), Karnataka (Bengaluru) and West Bengal (Siliguri, Uluberia, Dhulagarh).

Bisk Farm, the flagship brand of the company is one of India’s most loved biscuit & confectionery brands known for its delectable Biscuits, Cookies, Cakes, Wafers and Rusks.

Indiaah is the brand for its Namkeen and Sweets category. It has products like Bhujia, Moong Dal, Chana Dal, Chira, Masala Mixture and Rasgulla, Gulab Jamun, Soan Papdi etc.

Through the retail chain of Just Baked outlets, SAJ Food offers delectable Savouries, Confectionaries and Breads topped off with a range of hot and cold beverages.

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