BabyBless, the premier brand redefining parenting and childcare experiences by renowned Ferns N Petals recently announced its expansion to 5 new cities this year, marking the beginning of its strategic advancement into the untapped market. The brand is launching in cities such as Hyderabad, Pune, Chandigarh, Bangalore and Chennai. The aim with this expansion by BabyBless is to solidify its commitment to providing exceptional services to new parents and families across the named cities.
Launched in early 2022, BabyBless by Ferns N Petals is a one-stop solution, BabyBless provides a distinctive bouquet of fitness, emotional well being, services, and information solutions for maternity and child care. It is dedicated to catering to all baby and mother needs, from the early stages of pregnancy to baby's first year and beyond. In all the expanding cities (Hyderabad, Pune, Chandigarh, Bangalore, and Chennai), a significant population of nuclear couple families is actively seeking support and care. To cater to their needs, BabyBless has set its sights on becoming their trusted caretaker.
Since the launch, the brand has catered to around 25,000 families providing them the best of its services. BabyBless has also recorded a growth of 5X since the launch. The brand's dedication to innovation, quality, and safety has resulted in a steady increase in revenue, with a projected growth rate of 20% Y-O-Y.
Vikaas Gutgutia, Founder & MD, BabyBless & Ferns N Petals quotes on the announcement “We at BabyBless have so far garnered a dedicated customer base around Delhi NCR and have received huge recognition for quality and customer satisfaction. We aim to continue the same in the cities we are expanding to and henceforth across India. We are confident that our expansion plans will not only benefit our customers but also contribute to the overall growth of BabyBless vertical at Ferns N Petals.”
Since inception, BabyBless has experienced remarkable growth and success, attributed to its commitment to excellence and customer-centric approach. The brand is confident that its expansion into 5 cities and the subsequent PAN-India expansion will further bolster its market presence and drive substantial revenue growth. In line with its long-term vision, BabyBless further envisions to unveil its PAN-India expansion plan, with the objective of reaching 1 lakh families across India by 2025 end. With maternity and baby care becoming the need of the hour, Babybless keeps a clear vision of celebrating motherhood and "to make it a hassle-free" one-stop destination that provides all quality services.
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