Monday, July 17, 2023

Market Leader “Mother’s Recipe Keeps Ginger Garlic Paste Prices Stable” During Monsoon Season Amidst Price Hike

India (1.9M tonnes) remains the largest ginger-consuming country worldwide, the retail price of ginger has increased from about ?100 a kilogram to ?250 in a week. Adverse weather conditions, last season’s low prices, and less sowing this season & hence low supplies have affected the ginger crop, leading to higher prices.  

However, Mother's Recipe has taken steps to ensure that its Ginger Garlic Paste price remains the same for its customers & is more affordable than using fresh garlic & ginger now. The company understands the financial challenges faced by consumers & remains committed to providing affordable and high-quality products. Mother’s Recipe Ginger Garlic Pastes made without any preservatives are the better choice this season. 

One of the main reasons behind Mother's Recipe's ability to maintain stable prices is its strong relationships with suppliers. The company works closely with its suppliers to ensure a consistent supply of ginger, even during difficult times. This helps in minimizing the impact of price fluctuations and allows Mother's Recipe to offer its Ginger Garlic Paste at consistent prices. 

Efficient supply chain management is another factor contributing to Mother's Recipe's price stability. The company has optimized its distribution network and logistics infrastructure, allowing for timely procurement and delivery.  Transparency is also a key value for Mother's Recipe. The company believes in keeping its customers well-informed about market conditions and the measures it takes to shield them from price hikes. By maintaining open communication, Mother's Recipe aims to build trust with its customers and ensure they understand the efforts made to keep prices stable. 

Ms. Sanjana Desai, Executive Director, Mother’s Recipe expressed her satisfaction with the company's ability to maintain affordable prices for Ginger Garlic paste during the current ginger & garlic price hike.  She said, "At Mother's Recipe, our teams are working hard to provide GINGER GARLIC PASTE in 200gm pouch & 300 gm tubs to customers without any price hike. Our ginger garlic pastes are made naturally with ground ginger and garlic & nothing else. We do not put any preservatives in our paste & it truly is the better choice this season. Our Pastes are conveniently available on Big basket, Swiggy Instamart, Zepto, Reliance, Amazon & Dmart. We are proud to keep the prices of our Ginger Garlic paste steady, so our customers can continue to enjoy their favorite recipes without any extra burden." 

Mother's Recipe Ginger Garlic Paste 200g still at an affordable MRP of Rs. 50. As the monsoon season continues, the company assures its customers that it will closely monitor market conditions and take necessary steps to ensure the accessibility and affordability of its products. 

About Mother’s Recipe 

Desai Foods Private limited owns the brands Mother’s Recipe, ELMAC, Spread On Dabee. The company with a robust distribution network across the country caters to diverse formats ranging from mom &  pop stores, modern trade outlets, multi-functional outlets, e-commerce, Defence and to Hotel Restaurants & Cafes (HORECA) / Food Service outlets. The company is one of the largest providers of traditional & authentic Indian taste exported to more than 50 countries in the world. The current product portfolio in India consists of Pickles, Condiments Pastes, Blended Spices, Ethnic Chutneys, Papad, Ready to Cook Spice Mixes and Instant Mixes. The company has 3 state of the art manufacturing facilities – in Pune, Kolkata  in Bharoda and is certified under ISO 9001-2008 and ISO 22000-2005. 

Mother’s Recipe has won various awards like the Consumer Voice Award, the Super brand Award, Product of the Year award along with ‘Two Star Export House’ status by the Ministry of Commerce and Industry, Government of India. 

All the products are available to buy online on 

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