* Professional Certificate Programme in Digital Marketing and Professional Certificate Programme in Product Management are the two courses being offered to women re-entering the workforce.
Great Lakes Institute of Management launched ENCORE – a platform offering job returnship programs for women. The ENCORE platform offers short courses spanning 3 months’ duration. The programs will have 150 hours of learning across online and face to face modules delivering functional skills, soft skills, life-skills and career assistance to start a new chapter in your professional career. In order to further support women in taking up the programs, the Institute is also offering merit and means based Great Lakes ENCORE Scholarships.
The platform will have two courses: i) Professional certificate programme in Digital Marketing and ii) Professional certificate programme in Product Management.
For the launch, eminent guests - Ruchita Tandon - Head - Alliances and Partnerships at Aspire for Her; Sukhpreet Singh - CEO at TANSAM; Deepa Raj - Client Experience Lead at Accenture and Sridevi Pasupuleti - Vice President at LTIMindtree were present.
Dr Suresh Ramanathan, Dean, Great Lakes Institute of Management, Chennai said “Launching the ENCORE platform reiterates the principles of our institute which is inclusivity, diversity of thought and opportunity for all. It is important to bring more women back into the workforce and I am sure these programs will act as a catalyst for the same. The best-of-best faculty will impart functional skills, while taking efforts to boost the self-confidence of women entering the workforce,” he said.
Prof. K. Rajeshwari, Area Chair - Marketing and Head of the ENCORE platform launched this initiative and shared insight into the collaborations that Great Lakes has with Accenture and LTIMindtree for placement assistance. In addition to these, organizations like TCS, TANSAM, Cognizant and others have shown active interest in partnering with this platform.
Mr. Sukhpreet Singh, CEO, TANSAM, talking about the new launch, said "The increasing role of women in leadership positions and enterprising roles will furthermore bring impetus to this positive impact in the statistical data and build a strong success story for us in the global business landscape."
Deepa Raj - Client Experience Team at Accenture shared personal anecdotes and encouraged women to dram big and set targets. She also said, “The world is ready to welcome women. It is the right time to self-introspect and identify your passion. Career gap is not bad but the thought of getting back to work is important”.
Ruchita Tandon - Head - Alliances and Partnerships at Aspire for Her, shared that she successfully returned to the workforce even after a long gap of 22 years. “The right attitude is important and aptitude is there in all of us. Upskilling is needed and ENCORE provides the right opportunity for that ,” she said.
The launch of the ENCORE platform is one that is of utmost importance to Great Lakes and the values that the brand upholds. For anyone interested in knowing more about the ENCORE platform and the Digital Marketing & Product Management programs, visit the web page at
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