Leading FMCG Brands Join The Udaan Platform; Over 150 Leading Brands Joined The Platform In The Last Six Months

*  Brands to benefit from udaan’s extensive retailer network

·         FMCG category on udaan will have over 250 brands on the platform serving small retailers and kirana stores across Bharat

·         Retailers to benefit with a wide variety of products being offered on the platform

udaan, India’s largest business-to-business (B2B) e-commerce platform, today announced that over 150 leading Fast-moving consumer goods (FMCG) brands have joined the platform in the last six months. The reputed brands stand to benefit from udaan’s robust network across the country and a long-standing relationship that the company shares with small retailers and kirana stores. With the addition of these brands, the FMCG category on udaan will now have over 250 brands on the platform to serve small retailers and kirana stores across Bharat.

Over the last six months, the Essentials category on the udaan platform witnessed leading FMCG brands including Cipla Health, Perfetti Van Melle, Reynolds, Pidilite etc making available a range of products at affordable prices to the retailers on the platform. The FMCG category plans to expand its presence from 1200 cities currently to over 1500 cities, thus benefiting both the brands as well as retailer partners on the platform while enjoying the benefits of e-Commerce scale.

Vinay Shrivastava, Head - FMCG Business, udaan said, “The rapid pace of digitisation and technology adoption across Bharat has resulted in leading FMCG brands joining the udaan platform to expand their distribution network in a cost-effective manner. We are delighted to lead this shift and emerge as the preferred partner for these brands and helping them tap the huge opportunity that the retailers across Bharat. We look forward to enabling more national and regional brands to grow their business while empowering small retailers and kirana stores of Bharat with a range of products at affordable and transparent prices.”

udaan is a one stop solution for all business requirements in B2B space. It has built inclusive tech tools for Bharat, specially catering to the needs of brands, sellers, retailers & manufacturers providing them a level playing field to scale, trade and grow their business.

udaan currently has a network of over 3 million registered users and 25-30,000 sellers across 1200+ cities in the country covering more than 12,000 pin codes. The platform has over 3 million retailers, chemists, kirana shops, HoReCa, farmers, etc. doing over 5 million transactions per month, making udaan a leader in the b2b eCommerce business.

udaan enables small manufacturers and brands to market and sell their products across the country at low cost. While doing so it enables small businesses such as shopkeepers, kirana, restaurants, street vendors, chemists, offices, small factories, contractors etc. to source from a large selection of products at great prices.

udaan has invested across different pillars of business - technology, supply chain, category, credit, people, compliance - to accelerate and strengthen capabilities to serve its customers better. The company has also undertaken various initiatives to enhance overall customer experience by leveraging deep customer analytics as well as improving the speed of the app.