Wednesday, September 28, 2022

Electrolux Unveils Its UltimateCare Range of Washing Machines & Dryers In Indian Market


·       Complete fabric care solution that deep cleans and gently cares for clothes. Makes clothes last twice as long.

·       A host of intuitive features to reduce wear and tear, keeps clothes wrinkle-free and preserve colors

Electrolux, a leading global appliance company that has shaped living for the better for more than 100 years, today announced the launch of their new range of fully automatic front load washing machines and dryers in India. The UltimateCare 300 and UltimateCare 500 series are equipped with innovative features such as UltraMix, HygienicCare, Woolmark Blue Certification, Reverse Tumbling, SmartSensors, ColourCare, and more for an effortless laundry experience, while offering gentler care for clothes right from wash to dry cycles.

Electrolux aims to encourage consumers to break the pattern of discarding clothes before necessary, by taking better care of their clothing with Electrolux’s care technologies. These care solutions are designed to keep favorite clothes looking vibrant for longer and make them last twice as long, with half the environmental impact.

The intuitive features are based on usability and simplicity and are in line with Electrolux’s vision of contributing to a more environmentally sustainable society. The range consists of-

·       UltimateCare 300

o   7.5 Kg, 8 Kg and 9 Kg front load washing machines

o   5 Kg and 8 Kg washer dryer models,

·       UltimateCare 300

o    7.5 Kg, and 8.5 Kg venting dryers

·       UltimateCare 500

o   8 Kg and 9 Kg front load washing machines

o   6 Kg and 9 Kg washer and dryer models respectively

The UltimateCare range of washing machines ensures the best-in-class care for precious woolen clothes with a dedicated wool cycle which combines low temperature with very low spin speeds and is certified by Woolmark to be as gentle on woolens as hand washing. The range is also one of Electrolux’s most energy-efficient washing machines due to its EcoInverter motor which reduces vibration to deliver quieter and more reliable performance with up to 50% lower energy consumption.

Sudhir Patil, Commercial Director, Electrolux India said, “We are delighted to introduce our new range of best in class washing machines that are equipped with thoughtfully designed features to cater to the unique needs of the modern Indian household. The UltimateCare range of washing machines and dryers aim to offer a complete fabric care solution and we are confident that the insightful features and elegant Scandinavian design will appeal to consumers.”

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