* The business is witnessing a growth of 50% in revenues
Godrej Security Solutions (GSS), a leading player in future technology of security solutions, and a part of Godrej & Boyce, the flagship company of the Godrej Group, announces the expansion of its security portfolio by unveiling the SeeThru Color NV + , a color night vision CCTV camera. The Made in India image at night. This pioneering technology not only enhances security but is also more dependable and durable owing to its manufacturing technology which is developed and manufactured in India CCTV camera is capable of producing color images as against the IR camera that gives a plain black & white
With the business witnessing a growth of 50% in revenues, generated from the sale of electronic security solutions, in the last two years, Godrej Security Solutions has been focusing on its electronic security solutions portfolio. As one of India’s most trusted brands, the business has been investing significantly (INR 2Cr +) in the R&D and technology partnerships for increasing the efficiency, need and building awareness for security solutions in residential and commercial establishments across the country.
Speaking on the rise in the usage of CCTV cameras, Swapneel Nagarkar, VP & Business Head, Godrej Security Solutions said, “The CCTV camera industry is growing at the rate of 18% after markets have re-opened and we expect the sector to keep up the pace in FY 22- 23 or you can mention…rest of FY 22. Godrej Security Solutions is a comprehensive security solutions provider and we will continue to develop products that cater to the need of new age audiences and lead product development through innovations that are ‘Made in India’. We at Godrej Security Solutions are planning to keep increasing our market share in the CCTV camera space. The need for CCTV security cameras has been fuelled by the pandemic as people are compelled to stay away from their loved ones. Through the launch of SeeThru Color NV+ CCTV camera, we aim to further provide customers with security solutions that can add value in their lives.”
According to industry reports, the CCTV market is set to grow at a CAGR of 11.66% by 2025. The year 2021 witnessed a huge rise in the installation and use of CCTV cameras across the country in both residential as well as commercial spaces. One of the major reasons for such a boost in demand for the industry is its proven ability to be an extremely helpful technological solution especially during the ongoing pandemic to do contact tracing for residential complexes as well as commercial establishments.
CCTV surveillance cameras are designed in a manner that enables them to act as a deterrent and help reduce crime attempts. It also supports investigators and helps when a crime has occurred. With CCTV cameras connected to the internet, users can easily access live feed from anywhere, and thus offer instant connectivity.
The brand has seen the highest demand for such cameras from the North zone followed by West, South and East. The company aims to target 10% of the total security solutions market in next 3 years.
SeeThru Color NV+ comes in two variants - Indoor Mini Dome color camera and Outdoor Bullet color camera. The SeeThru Color NV+ range comes with color night vision, backlight compensation, supports ultra- low illumination and more. The product MoP is well set considering the competitive scenario in the electronic security space and the product plans are in place to ensure product availability. The product is available with leading installers across markets.
About Godrej Security Solutions:
Godrej Security Solutions is a division of Godrej & Boyce Mfg. Co. Ltd and part of the USD 4.1 billion Godrej Group. A pioneer and leader in the business, Godrej Security Solutions Division is the largest manufacturer and marketer of Security Solutions in India. It is the largest supplier of security solutions to several prestigious banking, corporate and public institutions. For the first time in the category and the industry, Godrej Security Solutions Division has been awarded the Superbrand status. It has also won the “Most Preferred brand” award in the Home Segment. The Division currently exports its products to over 45 countries including Middle East Asia, South East Asia, Far East Asia, East Africa, the US, Europe and the SAARC Countries.