Thursday, December 23, 2021 Partners With Hero Electric To Retail Its e2W Vehicles On The Website

* The website to offer unique benefits to the buyers on booking of a Hero Electric product, an online platform of Mahindra First Choice, has tied up with Hero Electric, India’s No. 1 EV company to retail its entire range of electric two-wheelers. made its first successful foray into ecommerce with 5000+ Mahindra First Choice used cars in over 300 cities and will now make the electric two-wheeler manufacturer accessible to its audience.

As a part of the collaboration, Hero Electric customers can book their electric 2-wheeler on and take the test drive and delivery of the scooter through their nearby Hero Electric retailer. Customers of Hero Electric scooters on carandbike will also enjoy customised offers.

On this momentous partnership, Mr Ashutosh Pandey, CEO & MD, Mahindra First Choice Wheels Ltd. said,  “After the successful launch of carandbike’s online used car portal, we are happy to announce our tie-up with Hero Electric as its online partner for their range of electric two-wheelers. With the acceptance of EVs growing at a fast pace this year, our tie-up with India’s largest electric two-wheeler manufacturer strengthens our online presence and signifies our commitment towards becoming a holistic, phygital new and used vehicle retailer. The partnership also speaks volumes about OEMs and consumers trust in our online content and automotive e-commerce brand carandbike.”

Mr. Sohinder Gill, CEO, Hero Electric, said, “Since early 2020, when we moved into a hybrid sales model, a mix of online and offline, we have seen immense potential in this format. It will further help our dealer partners to drive bookings with a wider consumer base. This association with carandbike and Mahindra First Choice will allow us to leverage their reach along with their expertise in the automobile industry. We look forward to reaching out to a much wider audience to ride the EV shift in the country.”

Hero Electric caters to a wide customer base with varied commuting requirements. The platform will retail brand’s EV fleet including products like Photon, Optima and Atria.

For associating with Mahindra First Choice Wheels, log on to:


You can also call 1800-419-4800

About Mahindra First Choice Wheels

Mahindra First Choice Wheels is a dominant player in the Indian used vehicle eco system providing products and services to cater to the needs of retail and wholesale customers utilizing its “on-the ground” and “in-the-cloud” capabilities. The company has raised funding from Silicon Valley based Hedge Fund, Valiant Capital and Cox Automotive, a $17 Billion US based enterprise.

About Mahindra

The Mahindra Group enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company by volume It also enjoys a strong presence in renewable energy, agribusiness, logistics and real estate development. Headquartered in India, Mahindra employs over 2,56,000 people across 100 countries.

Learn more about Mahindra First Choice on / Twitter: @MFCWL

About Hero Electric

Hero Electric is India’s first and largest manufacturer of electric 2-wheelers with hundreds of thousands happy customers and growing. HERO ELECTRIC is a pioneer and market leader in the Indian Electric Two-Wheeler industry. We have been the front runner for Electric Mobility in India for over a decade. We believe in offering an ecological 2-wheeler solution to our consumers, which above all else, gives our customers excellent value for money. Hero Electric’s endeavour to make the country greener with ‘Zero Pollution’ transportation through its wide range of Electric Vehicles, is supported by our Mission of “No Emission”.

We are quality seekers and a quality conscious entity. Every product manufactured by us is closely inspected, rigorously tested by quality engineers and put through 46 stringent quality checks before it reaches our customers.

Hero Electric is a SA 8000 certified organization that is environmentally conscious, socially responsible and professionally ethical in its business operations.

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