Wednesday, July 28, 2021

Omidyar Network India & BCG Survey: RERA Has Created An Implicit Trust In Indian Real-Estate Consumers

* Survey also chalks out important next steps on improving awareness of the law & its provisions as well as the process of grievance redressal

Key Highlights:

High implicit trust in the idea of RERA

Thanks to effective promotion of RERA registration, awareness is high and that has led to the trust in the legislation

The work now needs to be done to build on that trust:

Four areas of improvement: more in-depth consumer understanding & widespread awareness, easy to navigate websites that share project & developer details, swifter grievance redressal, standardised RERA dashboards

Omidyar Network India (ONI) in partnership with Boston Consulting Group (BCG) today launched a report - “Five Years On: An assessment of RERA - The Road Ahead For a Stronger On-ground Regime” which gauges its impact on the crucial real estate sector since its enactment 5 years ago.

The report has found that the law has created an implicit trust in homebuyers because of two factors:  marketing by developers - primarily due to the usage of ‘RERA registration’ of properties as a marketing tool, and financial transparency – because developers must keep consumer payments made towards each project in a separate escrow account. However, the survey has also highlighted that while overall consumer awareness is high, the specific provisions of the law are still not well understood. It also shows that the implementation of the grievance redressal process still has many gaps.

Based on in-depth interactions with over 1300 customers, developers and regulatory authorities, the report highlights the impact of the legislation with each of these stakeholders. The report assesses RERA performance in 5 Indian states across key dimensions — customer awareness & education, transparency, accountability, timely grievance redressal, and overall confidence in the real estate sector. It examines whether the law has been able to address challenges of lack of transparency and efficiency at a micro (householder) and macro (real estate sector) level

According to stakeholder perspectives from Maharashtra, Uttar Pradesh, Madhya Pradesh, Orissa, and Karnataka, RERA has been effective in increasing consumer confidence and greater accountability:

●          76% of consumers who were aware of RERA only plan to buy RERA registered properties

●            5 out of 6 consumers seek redressal through RERA

●            Among developers, 64% of those surveyed were highly satisfied with the RERA authority

●          77% of all eligible projects have been registered under RERA

●            55% of developers surveyed were also able to secure loans more easily due to RERA

However, the report also pointed out that there is a lot of work to be done to streamline the understanding of the provisions of RERA, increase stakeholder confidence through even greater transparency and improve the grievance redressal process:

●            30% of consumers surveyed were still unaware of RERA’s role as a regulator

●            1 in 2 (50%) consumers reported being aware of just two benefits of the Act -the mandatory registration of the relevant projects and RERA as a grievance redressal forum  

●            Only 14% of all potential homebuyers have visited their relevant RERA site, and 24% of these consumers said that they were satisfied with the online experience

●            Meanwhile, 45% of all developers surveyed reported dissatisfaction with the RERA website

●            Only 22% of the consumers involved in a grievance redressal process were satisfied due to the uncertain timelines involved

With RERA now having been implemented in 26 states and UTs, this data also urges state RERAs and other policy stakeholders to build on consumer education and awareness, streamline processes and drive adherence across states; evaluate and steer policy-level shifts and thereby, facilitate growth and promotion of the sector.

Here is the Executive Summary of the report for reference.

The report was released by Shri Surendra Bagde, Additional Secretary (Housing), MoHUA, Government of India, Shilpa Kumar, Partner, Omidyar Network India and Neetu Vasanta, Managing Director and Partner, Boston Consulting Group and will be distributed to the Prime Minister’s Office, Niti Aayog, Chief Ministers, State ministries, RERA authorities and Secretaries amongst other dignitaries in the public and private sector.

Commenting on the launch of the report, Shilpa Kumar, Partner, Omidyar Network India said, “An average Indian household maintains 75% of all its assets in real estate. Combine this with the fact that 66% of civil cases in India are on land & property disputes, and it is obvious that RERA has a critical role to play. Our report shows that in the last 5 years, RERA has begun moving in the right direction, increasing consumer confidence in the real estate sector. However, the report also points to need for more focus on greater consumer awareness, better RERA websites & focussed grievance redressal to further improve consumer confidence in the sector.  This can drive better household balance sheets as well as India’s growth trajectory. Further, the report shows the direct impact good legislation can have on its constituents.”

“It is great to see the boost in consumer confidence that has been created by RERA over the last 5 years in the Real Estate Sector. However, there is still headroom to improve customer experience and unlock efficiencies in the sector by bringing in increased transparency and systemic accountability. A well-executed RERA can further improve private investments by 5-7% and potentially create 4-6 million additional jobs in the sector and related industries.”, Neetu Vasanta, Managing Director and Partner, Boston Consulting Group.

Speaking at the report launch event, Shri Surendra Bagde, Additional Secretary (Housing) MoHUA, Government of India, said “The real estate sector’s contribution the country’s GDP is significant and our vision is to grant further impetus to the industry and make it a 1 Trillion USD sector by 2030. The real-estate industry shows immense potential to grow once regulated by norms that instill confidence in homebuyers and developers alike. We appreciate the effort undertaken by Omidyar Network India and Boston Consulting Group to present a detailed picture of the on-ground reality and highlight the sector’s unrealized prospects. We believe that the report’s holistic analysis of the RERA ACT, its impact, shortcomings and pragmatic recommendations will resonate with all the relevant stakeholder and thereby propel transformation that will boost the development of the sector.”


Viewpoints of 1300+ stakeholders were included through Primary Research Sources:

1.            RERA consumer research (N=1100+ real estate buyers/intenders) across 5 states: Maharashtra, Uttar Pradesh, Madhya Pradesh, Orissa, and Karnataka

2.            RERA developer research (N=150+ real estate developers) across 5 states: Maharashtra, Uttar Pradesh, Madhya Pradesh, Orissa, and Karnataka

3.            In-depth 1:1 interviews with state-RERA officials

Furthermore, to supplement the findings from the primary research, global and state-level benchmarking was conducted.

About BCG

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation — inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures — and business purposes. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

About Omidyar Network India

Omidyar Network India invests in bold entrepreneurs who help create a meaningful life for every Indian, especially the hundreds of millions of Indians in low-income and lower-middle-income populations, ranging from the poorest among us to the existing middle class. To drive empowerment and social impact at scale, we work with entrepreneurs in the private, nonprofit and public sectors, who are tackling India’s hardest and most chronic problems. We make equity investments in early-stage enterprises and provide grants to nonprofits in the areas of Digital Society, Education, Emerging Tech, Financial Inclusion, Governance & Citizen Engagement, and Property Rights. Omidyar Network India is part of The Omidyar Group, a diverse collection of companies, organizations and initiatives, supported by philanthropists Pam and Pierre Omidyar, founder of eBay.

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