Mitron TV, India’s leading homegrown short-format video application, has got on board one of the prominent personalities from the medical fraternity, President of Public Health Foundation of India, Prof. Dr K. Srinath Reddy as part of their #VirusToVaccine campaign. Dr Reddy will be a part of Mitron's #LiveSamvaad on the 24th of July, which features healthcare luminaries every Saturday at 7:00 PM.
Prof. Dr K. Srinath Reddy was appointed as the First Bernard Lown Visiting Professor of Cardiovascular Health at the Harvard School of Public Health in (2009-13) and presently serves as an Adjunct Professor of Epidemiology at Harvard (2014-2023). He holds advisory positions in several national and international bodies and recently published a book ‘Make Health in India: Reaching A Billion Plus’. Besides, Dr Reddy is the first Indian to be elected to the National Academy of Medicine, USA and was awarded several prestigious international and national doctorates and fellowships. He was President of the World Heart Federation (2013-15). The Padma Bhushan awardee is also an Advisor to the Governments of Odisha, Punjab, Haryana and Andhra Pradesh on Public Health. Additionally, he served as a physician to two Prime Ministers of India.
In the last two months, the short format video app has held several live sessions with prominent medical practitioners such as Dr Arvinder Singh Soin, Chairman, Medanta Liver Institute and Lead Investigator, Indian RCT on Tocilizumab in COVID, Prof. Dr J.A. Jayalal, National President, Indian Medical Association, Prof (Dr) Ashok Seth, President Asia Pacific society of International cardiology & Chairman of Fortis Escorts Heart Institute, Padma Shree Presidential Awardee Prof. Dr Sanjeev Bagai, Ayurveda Ratna Awardee Dr Pratap Chauhan & Orthopedic Specialist Dr Kaushal Kant amongst the others.
Through the #VirusToVaccine campaign Mitron aims to debunk vaccination myths and rumours about the virus while educating the citizens with accurate information. Considering new variants of the virus are coming into existence, millions of people are still unaware of things like the first step one should undertake when someone has flu, cold and cough, whether a person should get vaccinated after being tested positive, amongst others. Dr Srinath Reddy will also discuss how an individual should respond to the coming months and the expected ‘third wave’.
The battle against COVID-19 is ongoing across India and the globe. With the help of this campaign, Mitron TV ensures reaching out to as many individuals as possible and help them through the platform. These live sessions are being conducted every Saturday at 7:00 PM on Mitron TV. For any further guidance and support required, users can send their queries to firstname.lastname@example.org.
About Mitron TV:
Launched in April 2020, Mitron is a short-format video app that allows users to create, upload, view, and share one-minute videos. Founded by young entrepreneurs Shivank Agarwal and Anish Khandelwal, the ‘Made in India’ app was launched to support and showcase local talent across categories and to provide short-form entertainment to Indian smartphone users.
In just a few months, the app has crossed 50+ million downloads on the Android Play Store and has 9 billion video views per month. Recently, Mitron raised USD 5 million, in a fund-raising round, led by Nexus Venture Partners, 3one4 Capital and other angel investors like Deep Kalra (MakeMyTrip), Amrish Rau (Pine Labs), Jitendra Gupta (Jupiter Money) and others.