Jaipur Rugs, India’s leading manufacturer of hand-knotted rugs unveils its latest collection ‘Someplace in Time’.
The new collection is a magnificent display of an alternate evolution merging heritage and modern lifestyle, whimsically reviving an era lost in vintage design and craft with an emotion transcending existence. Using Afghani wool, the yarn is groomed and adorned by tradition, uncarded, spun on a latoo by the hands of the ancients. These hand-crafted knots bring alive raw and unseparated colours, enabling people to travel through a journey, ‘Someplace in Time.’
Speaking about the collection, Mr. Yogesh Chaudhary, Director, Jaipur Rugs, said, “Rugs are a distinctive medium to elevate and transform functional aesthetic and add panache to the customer’s living space. Our latest collection ‘Someplace in Time’ aims to delineate the vibrancy of vintage India though a contemporary and modern interpretation.”
Jaipur Rugs is a story of empowered artisans, with a close-knit community of more than 40,000 spread across 600 villages in India. These artisans have gone through rigorous training to uphold the quality standards promised with every rug and systems in place for choice of material sourcing, timely delivery, and sustainable production.
Experience this collection on https://www.jaipurrugs.com/in/collections/someplace-in-time starting July 17, 2021.
About Jaipur Rugs
Jaipur Rugs is a family business strengthened by the purpose of protecting ancestral know-how and connecting rural craftsmanship with global consumers. By placing the human aspect at its core, the company has grown to become the largest network of artisans in India. It uses the age-old art form of handmade carpets as a tool to bring prosperity into the homes of 40,000 rural artisans of which 80% are women. Founded in 1978 by Nand Kishore Chaudhary with just two looms, it now has over 7000 looms and sells in over 60 countries. Today the company creates contemporary works of art by collaborating with creative talents capable of showcasing this ancestral craft with a new vision.