* With the addition of new features, Zoho's Bigin empowers customers to transform and expand customer relationships
Zoho, a global technology company, has announced that Bigin, its pipeline-centric CRM for small businesses, has gained over 7500 customers in a year since its launch. Bigin is also releasing new features, including an industry-first mobile pipeline view, to help small businesses foster their customer relationships while recovering from the effects of Covid-19.
According to a recent SMB Group study on how technology will shift after the pandemic, 42% of small businesses state that keeping up with customer demands is a top driver to invest in a new digital solution. With the release of new customization features, public APIs, new integrations, and enhanced capabilities on mobile devices, Bigin makes the CRM experience smooth and easy for its customers.
Since Bigin's launch in May 2020, the product has reported an average 40% increase in total revenue every quarter, and an average 32% increase in monthly new customers. As Bigin continues to grow, it will introduce new enhancements later this year, including advanced workflow automation, support for multiple global currencies and simple process automation tailored for small businesses.
"Small and micro businesses have been disproportionately impacted by the pandemic and we are pleased to have helped them grow their business during these tough times. With the most affordable pricing in the industry, a setup time of under 30 minutes, and an extremely low learning curve, our aim was to make it as easy as possible for companies to get started with a CRM. We are taking a major step ahead in our vision to offer the best possible CRM experience for our small business customers," said Mani Vembu, Chief Operating Officer of Zoho, "Mobility is a crucial aspect which is often an afterthought for most SaaS vendors. I am happy to say that we have adopted a mobile-first approach with Bigin. Thousands of customers have taken advantage of our unique, industry-first unified pipeline view."
Key Product Updates
Improved usability: A customizable pipeline view that allows customers to rearrange their pipeline stages and rename default modules based on their unique needs.
Faster, actionable search: Users can preview search results instantly and take quick actions such as field updates, sending an email, and adding a new note without having to visit the records individually.
Greater extensibility: Users can connect with any third-party app and utilise new native integrations with Mailchimp, Zoho Books and Zoho Invoice.
More power to telephony: Bigin's in-built telephony will have contact center features such as call recording, call transfer, and automatically queueing incoming calls in waiting. Bigin also integrates with more than 85 third-party telephony providers.
Enhanced mobility: The industry-first mobile pipeline view, makes it easy for users to sell right from their smartphone or an exclusive app on macOS.
"Bigin is certainly a refreshing new CRM tailor-made for startups and small businesses. For us it was pretty intuitive, and we were off to using it in full swing within 5 minutes of signing up. I also loved the fact that Bigin also has customizations, workflows and integrations for users to grow into the platform slowly and tap into its power. We wanted a tool that made it easy enough to get someone on board quickly. A substantial amount of our time and the intern's time would be wasted if we needed to teach them how to use the tool considering the limited amount of time they spend with the company. We were evaluating other tools, but Bigin's pipeline view, the simplicity of the whole process, easy actions such as drag-and-drop deal movements, and simple-yet-effective workflows made us believe that this is the right tool for us," said Shyam Sundar, Co-founder and CEO, GoFloaters.
"We are a real estate brokerage firm and we were looking for a simpler CRM to manage our contacts and deals. We were inundated with so many complex CRMs in the market that either it was too much for us or simply it wouldn’t fit in our budget. Then Bigin came to our rescue. Our team loves Bigin for its simplicity and it was exactly what we were looking for. Right from creating a contact to managing workflows and deals, Bigin is so user friendly that our team’s productive time with clients has become so efficient. I would recommend Bigin for organizations who are lean and want their sales team to do their core job, that is sales," said Balaji Badrinath, Managing Partner & Realtor, Coldwell Banker Add Value Realty.
Pricing and Availability
At ₹400/user/month, billed annually, Bigin is not just built for small businesses, it is also priced for them.