Tuesday, June 1, 2021

Storytel Makes Listening To Audiobooks In Indian Languages Pocket Friendly

* Priced at ₹149 pm, get unlimited access to audiobooks in 11 Indian languages

Demand for content in regional languages has gone up significantly in the last few years and continues to be on rise. With focus on regional languages, Storytel is expanding its starter subscription plan - Select -  which allows customers to access audiobooks in 11 regional languages. 

Storytel had piloted Select services with thousands of audiobooks & ebooks in Marathi language only in 2020. Now the offering is expanded to 11 languages including Kannada Hindi, Marathi, Bengali, Tamil, Malayalam, Telugu, Assamese, Gujarati, Odia &  Urdu to choose from, at an affordable price point of ₹149 per month. You can subscribe for the plan here

Consumers will now get two paying options -  “Select “payment option priced at Rs 149/-  with access to regional languages and another one '’Unlimited' priced at Rs 299 with access to all 11 languages along with English. The aim is to keep the offer choice to people who want to listen to Indian languages only or also the premium International titles in English.

Book lovers and literary enthusiasts will find many sought-after titles on the Storytel app, from Nagamandala, Samaskara, Ammachi Yemmba Nenapu, Sandhyaraga as well as contemporary bestseller such as Ghachar Ghochar,Life is Beautiful, Grastha, Teru . Storytel is associated with some of the best publishing houses and  many more.

One can listen to Rich Dad, Poor Dad, Moorkhana Mathugalu and many more titles that are added in the app every month.

Expanding Storytel Select is the next step in Storytel’s journey to offer customers options that they have been asking for, which is very much in sync with our strategy of going local and understanding customer needs better.

“Our aim is to get people more and more closer to stories and literature that stems from their roots.With expanding Select as a product, we want to give users the power to choose and pay for what they actually consume. We were seeing doubled interest in the consumption of audiobooks in languages other than English, which is when we decided to launch an India specific plan- which lets one enjoy audiobooks in their language at an affordable pricing. ” said Yogesh Dashrath, Country Manager, Storytel India.

Storytel is an audiobook and ebook app streaming service launched in India on 27th Nov 2017. The company is headquartered in Stockholm, Sweden and currently present in 25 markets across the globe. In India, the app currently hosts more than 2 lac+ audiobooks and ebooks across 12 languages namely English, Hindi, Marathi, Urdu, Bengali, Tamil, Malayalam, Telugu, Assamese, Gujarati & Kannada . Our vision is to make the world a more empathetic place with great stories to be shared and enjoyed by anyone, anywhere and anytime.

Availability: Storytel is available on both Google Play store http://bit.ly/2rriZaU and iOS App store https://apple.co/2zUcGkG

About Storytel

Storytel is one of the world’s largest subscribed audiobook and ebook streaming services and offers listening and reading of more than 500 000 titles on a global scale. Our vision is to make the world a more empathetic and creative place with great stories to be shared and enjoyed by anyone, anywhere and anytime. Storytel’s streaming business is conducted under the brands Storytel and Mofibo. Storytel’s publishing business area is carried out through the audiobook publisher StorySide and acclaimed Nordic publishing houses such as Norstedts, People’s and Gummerus. Storytel operates in over 20 markets around the globe and is headquartered in Stockholm, Sweden.


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