Tuesday, March 16, 2021

Amplify.ai Launches AI-Driven Comment Moderation SaaS Solution; Enables Store’s Social Moderation To Be 90% Automated On Facebook

* Targeted at high-engagement consumer brands, the AI-Powered SaaS Solution is available now on Facebook and Instagram

* Empowers social teams of brands with instantaneous, 24/7 moderation superpowers

* The solution is also available for brands to extend to their influencer marketing communities

Amplify.ai, a global leader in Conversational AI, today announced the launch of the industry’s first AI-driven Comment Moderation SaaS Solution. A first-of-its-kind, the AI-powered SaaS solution empowers consumer brands and their social media teams with access to proprietary social media tools. Brands can now deploy this revolutionary solution for real-time comment analysis and the choice of prioritized recommendations for team members to act upon or automated actions taken instantly. This includes liking positive comments, posting public replies to FAQs, tagging comments for customer support issues, privately replying when appropriate, and hiding problematic comments, such as those containing hate speech.

One of Amplify.ai’s first partners in India to see the positive impact of AI-driven Comment Moderation is Lifestyle, India's leading destination for the latest trends. After implementing the solution, Lifestyle’s social moderation is now 90 percent automated on Facebook and approximately 50-70 percent automated on Instagram.

Talking about the announcement, Mahi de Silva, Co-founder and CEO of Amplify.ai, said, "Consumer brands are dealing with a pandemic-driven surge in digital engagement, especially in the form of comments on Facebook and Instagram, overwhelming the social teams that must moderate those comments. Our AI-driven solution uniquely enables Comment Moderation at a superhuman scale, delivering the most efficient and the most capital-efficient path to getting the brand's social media inbox to zero.”

Kartik Walia, Head of Operations, India, Amplify.ai, said, “At Amplify.ai, we believe that the future belongs to AI-assisted conversational brands. With increased internet penetration and access to smartphones, digital engagement for brands is on the rise. Consumers are looking for instant gratification and solutions, hence, comment moderation and engagement have become a huge cost for brands. With this innovative Comment Moderation solution, we are offering brands an opportunity to engage in faster, better and lower-cost conversations that can drive brand lift and higher sales.”

Mr. Srinivas Rao – Sr. Vice-President, Marketing, Lifestyle said, “With the help of Amplify.ai's AI-driven comment moderation solution, we have been able to effectively boost our social media engagement and adopt a more efficient process. The integration has allowed us to build a stronger community on social media with increased positivity across platforms. This next-gen AI tool is surely the future of digital automation and will escalate productivity across verticals.”

Amplify.ai’s AI-driven Comment Moderation solution is powered by the most advanced Natural Language Processing (NLP) engine, enhanced by Machine Learning across the largest and best consumer-grade conversational dataset, built from over 10 billion digital engagements with over 500 million people around the world. Now, high-engagement consumer brands can listen to and react to input from customers and prospects 24/7 either instantaneously via automation or in an expedited way via prioritized recommendations to their social and support teams.

The new Comment Moderation solution is also available for brands to extend to their influencer marketing communities. Automated Comment Moderation delivers a win/win outcome, protecting and enhancing both the company’s brand and the personal brands of their top creators and influencers. Brands can assess and manage overall online reputation, while data and insights from the platform help brands optimize their custom audience segments for pin-point targeting and re-engagement. 

The new solution is available to qualifying consumer brands via a two-week free trial. Brands can request a free trial here: https://amplify.ai/comment-moderation/

About Amplify.ai

Amplify.ai, is the global leader in Conversational AI, delivers conversational superpowers to brands across the world. Our unique AI-driven digital engagement platform enables truly conversational natural language engagement across the entire customer journey. Amplify.ai has enabled more than 10 billion interactions with more than 500 million consumers around the world. 

About Lifestyle:

Lifestyle is India's leading fashion destination for the latest trends. Part of Dubai-based retail and hospitality conglomerate - The Landmark Group, Lifestyle brings multiple categories including men, women and kids’ apparel, footwear, handbags, fashion accessories and beauty under the convenience of a single roof. Lifestyle provides seamless and hassle-free shopping, offering leading national and international brands along with the convenience of a true omni-channel experience with its online store lifestylestores.com. The company is recipient of numerous awards and accolades, including Most Admired Fashion Retail Destination of the Year at Images Fashion Awards for 5 consecutive years; No. 1 India’s Best Company to Work for in the retail industry for 2 consecutive years and Top 10 Best companies to Work for in India in 2015 - Great Places to Work Institute®. Currently, Lifestyle has a network of over 80 stores, across 44 cities and delivers to over 19000 pin codes.

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